10. The entire space of the initiating and receiving plates is generated due to the relationship between various forces, and then controls the space. The resulting shape and the other shape that receives it cooperate with each other to make the spatial changes more vivid. When we build a rockery garden, we pay great attention to the outlet of running water, because the outlet of running water is the starting point of movement, and the entire garden will be affected by it. When it comes to layout composition, the principle is the same. The starting point and the receiving point will echo and coordinate with each other. The greater the distance between the two, the more significant the effect will be, and both ends of the screen can be used. However, special attention must be paid to the balance between the starting point and the receiving point. There must be appropriate changes in strength. If one party is too weak, it cannot cause * **Ming. 11. When the light and dark of the picture and the ground are reversed, the relationship between the picture and the ground will transform each other. Generally, printed materials are printed with Braille characters on white paper. The white paper is called the ground and the black characters are called the map. On the contrary, sometimes the effect of reverse white characters is printed on black paper. In this case, the black background is the ground and the white characters are the pictures. This is the phenomenon of black and white conversion. 12. When walking with balance and kicking a big stone, the body will lose balance and fall. At this time, it is natural to quickly stretch out a hand or foot to maintain the body's balance. According to this natural principle, if we change the position of each part of a good original work and then compare and analyze it with the original work, we can easily understand the principle of balance. 13. Symmetry is a form that starts from one point and expands to the left and right at the same time. It is called left-right symmetry, and its English name is symmetry. By applying the principle of symmetry, complex states such as vortices can be developed. In daily life, there are indeed many common symmetrical things, such as the arrangement of Buddha statues or the arrangement of temples in Japanese shrines, etc. Symmetry will show a high-style, stylized image. [page] 14. In a layout that emphasizes the same style, adding appropriate changes without affecting the style will produce an emphasis effect. The emphasis breaks the monotony of the layout and makes it vibrant, lively and varied. For example: the layout is all composed of text, which looks boring. If you add illustrations or photos, it will be like a pebble thrown into calm water, causing ripples one after another. 15. Proportion The characteristic of Greek art is the "golden ratio". When designing the length, width, height, and column type and position of a building, if the "golden ratio" can be referred to, a unique Greek architectural style can be produced. It can also produce a steady and moderately tense visual effect. Proportions such as length ratio, width ratio, area ratio, etc. can produce the same function as other shape elements and express excellent images. Therefore, it is very important to use appropriate proportions. 16. The sense of rhythm has the shape of a common impression. When arranged repeatedly, a sense of rhythm will be produced. It doesn’t have to be the same shape, as long as it has a strong impression. Appearing three or four times can create a relaxing rhythm. Sometimes, just using a characteristic shape twice creates a sense of rhythm. 17. The center of gravity of the left and right lies in human feeling, and there is a subtle difference between the left and right. Because there is a particularly attractive place in the lower right corner. When considering the balance between left and right, how to deal with this place becomes a key issue. Human vision is more natural to the flow from upper right to lower left. When arranging text, leave the lower right corner empty to arrange titles and illustrations, which will create a natural flow. If you reverse it, it will lose balance and look unnatural. This sense of balance in the left and right directions may have something to do with people being right-handed! 18. Centripetalness and Diffusion In our emotions, we will always be aware of the center of things. Although we look at things indifferently, in our hearts, we always want to detect the center part, as if only in this way we feel safe. This constitutes the centripetal direction of vision. Generally speaking, the centripetal shape looks gentle and is generally preferred, but it can easily become ordinary. Centrifugal typesetting can be called a diffusion type. Examples of common diffusion patterns with a modern feel. In terms of layout design, the size of the title must be determined according to the content. The ratio of the title to the size of the article is called the jump rate. The larger the Jump rate, the more lively the layout; the smaller the Jump rate, the higher the layout style. Measured according to this scale, it is easy to judge the effect of the layout. After deciding on the font size of the title and article, you must also consider the proportional relationship between the two. How to further adjust it is also a considerable amount of knowledge.20. Unity and Harmony If you overemphasize the contrast relationship, reserve too much space, or add too many shaping elements, it will easily cause confusion in the picture. To reconcile this phenomenon, it is best to add some common shaping elements to make the picture have a common style and have an overall sense of unity and harmony. Repeated use of things of the same shape can create a sense of harmony in the layout. If things of the same shape are arranged together, a sense of continuity can be produced. The two work together to create a unified and harmonious effect. 21. The wires create a guiding route on the layout according to the direction of the eye or the direction pointed by the object, which is called a wire. When designers create compositions, they often use wires to make the overall picture more eye-catching. 22. The general arrangement form of the image of form is the square z-angle version {as the standard form, and all other forms are deformations. The four corners of the corner version are all at right angles, giving the impression of regularity and few expressions, while other deformations show a variety of expressions. For example, a triangle with an acute angle feels sharp and distinct; a shape that is close to a circle feels gentle and soft. The same curves also have different expressions. For example, regular circles and circles drawn with instruments have a hard texture, but circles drawn by freehand have the beauty of soft round curves. 23. Horizontal line At dusk, the horizontal line and the setting sun merge together. At dawn, the brilliant morning sun rises from the horizontal line. Horizontal lines give people a sense of stability and calm. Regardless of the beginning or end of something, horizontal lines are always fixed to express a moment of stillness. 24. Vertical lines The sense of movement of vertical lines is exactly opposite to that of horizontal lines. Vertical lines represent the upward stretching of movement. They have a hard and rational image, making the layout appear calm and distinct. If verticality is unreasonably emphasized, it will become cold and rigid, making it difficult for people to approach. Contrasting vertical lines and horizontal lines can make the nature of the two more vivid. It not only makes the picture compact, but also avoids indifference and stiffness. They complement each other's strengths and make the layout more complete. 25. When looking at the bright scene outside from a dark cave, the figures in the cave are always represented by outlines, while the scenery outside needs to be carefully drawn. This is to grasp everyday situations and abnormal light and dark at the same time, revealing incredible space. The normal state of light and darkness is called "yang day", and the opposite situation is "yin day". When composing a layout, using this light and dark relationship between day and night can create new images that feel different from daily life. 26. A fast speaking style with a lot of white space is suitable for broadcasting the night news, but it is not suitable for being the emcee of a ceremony because there is too little white space in each sentence. When it comes to layout design, the issue of white space is also very important. Even the same photo and the same sentence will be difficult to express a precise image due to the amount of white space. No matter how well balanced the layout is or how beautiful the article is, readers will already give it a good score just by looking at the amount of white space on the page. 27. Layout ratio On design paper, the layout area used in this article is called layout, and the ratio of layout to the entire page area is called layout ratio. The amount of white space has a decisive impact on the impression of the layout. If there is more blank space, it will improve the style and stabilize the layout; if there is less blank space, it will give people a lively feeling. If you use a lot of white space when designing a magazine layout with a lot of information, it is obviously not suitable. What should you pay attention to when designing a picture album? Designers have to think about the creativity and innovation of their works every day. Although the market is now flooded with a lot of vulgar works, packaging, posters, or some stupid cartoon advertisements, sometimes they are even more shocking. It seems to attract more people's attention. But for a company that is building a brand image or thinking about long-term development, if it adopts such a work, it will probably not go far. Let’s briefly talk about each aspect that we should pay attention to in our daily creative design. The first point is that the color of the entire layout should not be too uniform. In terms of color clutter, too uniform colors actually cause more trouble to users. The statement "using uniform colors is easier to remember" is not very rigorous. The premise for this point of view is established. The color design of this product should be in line with people's visual experience. It should first produce a feeling of beauty and harmony, and only then can it be remembered. Otherwise, the human brain will instinctively reject it.

The picture I posted above is often seen in the activities and propaganda of major "official" organizations. Not only does it lack focus, but it is also dazzling. It has repeatedly proved that most of our leaders are aesthetically illiterate, which is more terrifying than illiteracy. The difficulty in unifying colors lies in the distinction of color contrast, including the control of brightness and saturation. No matter how you want to unify colors, the key information must not be overwhelmed by the color itself. The second point is to try not to rely too much on PS, which has good filter effects, but it is just a tool. The design should consider the concept and design purpose. If you rely on the computer effects of the software to design, your design will always be just a tool. Can be tacky. My suggestion is, don’t rush to open any design software before your sketches and ideas are completed. The third point is to avoid disordered layouts in design. So is there a slightly safer way to design layouts? Yes, "one center, two basic points" ensures that the overall layout has a focus, and this focus is strictly selected by you. Painful decision - it has to be the most important information. Among the two basic points, one is auxiliary information, and the other is the interesting part. The auxiliary information tells users what clues you have provided for their questions about the product. The interesting part is that the layout design must break through the traditional arrangement to give a The highlight can be lines, illustrations, a printing process, or a special form. The third point is don’t always imitate or plagiarize other people’s works. They are always other people’s works. As a designer, you have a large collection of other people’s good works. These works are just for you to take out, look at, and feel when you need inspiration or direction. However, some designers, in order to make business or are unwilling to use their own brains, directly COPY it, or go directly to Kuihua Baodian.com to search for the brand cases they need, find a case with a similar style to their own, and copy it. So I say that the emergence of Kuihuabaodian.com has solved the problem of lack of creativity for many designers. Creativity and thought are always the soul of designers. A designer without a soul can only be regarded as an artist. The fourth point is how to deal with the practice of using too many fonts in a limited space. It is this psychological reaction. When using fonts, the first key is to minimize the types of fonts. You can limit the fonts you use to less than 3. What if there are more than three fonts? Through size, spacing, perspective, angle, contrast, and color Use other methods to downplay the fonts of unimportant information and highlight the most important information. Another skill is the difference between horizontal and vertical text. According to different reading habits, the recognition rate of horizontal text in our country is relatively high, but the format is a bit dull, while the vertical effect makes it easier to change fonts and graphics. The impact of vertical arrangement lies in the direction of numbers and English letters - therefore, unless absolutely necessary, do not use a mixed arrangement of Chinese and English in the text, as that is really disgusting. The last point is not to use a low-quality photo. What’s even worse is that a poor-quality photo = a poor-quality product. At least that’s what users think, and some users are quite tough. Directly point out: "I think if the company can't take photos, it's best not to take them." A customized photography plan, an excellent photographer, a good idea, and a beautiful picture can bring you more users, at least the attention of users. This is something that has been proven repeatedly through cases. As a designer You also need to advise your clients to do this, because if you infringe your portrait rights, the price you pay will be much greater than hiring a photographer. How to draw a hand-painted book cover

How to draw a hand-painted book cover:

1. First, draw a girl wearing a bachelor's hat, her facial features and a smiling expression.

2. Then draw the bachelor’s uniform and arms.

3. Draw the girl’s legs.

4. Draw a few small flowers next to the girl.

5. Dye the flowers red and the girl’s hair black.

6. The girl’s academic uniform is dyed blue and her shoes are dyed.

Hand-drawn album cover design methods:

1. Text and image arrangement: Insert photographic images that match the content or brand tone into the cover to highlight the theme.

This not only quickly delivers promotional information, but also achieves a strong visual effect. If only one picture is used, the usual approach is to make the picture occupy a larger space and increase the layout ratio. Most of the pictures are displayed in bleed form or with the base image removed.

2. Text and graphic arrangement: Adding graphic design to the cover can enhance the artistic and formal sense of the picture. For example, some topics cannot be conveyed by concrete pictures, so abstract graphics can be designed to express them. Use graphics as the main body of the cover to make the design more connotative and detailed. It should be noted that the graphics must be related to the design theme and creative, otherwise it will be superfluous.

3. Arrangement of text and illustrations: The form of illustrations can be understood as hand-drawn graphics. The good thing about illustration is that it allows for rich imagination and free creativity.