Chapter 1: XX Company’s 40th Anniversary Event Planning Plan

XX Company

Fortieth Anniversary Celebration Publicity Plan

Forty years of baptism have developed the unique corporate culture of XX Company. Forty years of spring, summer, autumn and winter, forty years of hard work and progress have created the glory of XX Company today. Looking back on the 40 years of struggle, we have redefined the new five-year plan and ushered in our 40-year celebration in the first year. This is just the first step in a long journey of thousands of miles. Looking to the future, we are full of confidence and courage Moving forward, a new career is waiting for us XX people to work hard and develop.

We are riding together all the way, and I am grateful for you. In order to allow all employees to witness the 40-year ups and downs of XX Company, its glory and glory. The following activities are planned to be held:

1. Essay Contest: With the theme of XX Company’s “Forty Years of Triumphant Journey, Forty Years of Glory” and “Good Employees Around Me”, the theme will be carried out within the company In the essay competition, the top three will be selected and published in the company's monthly report. It is planned to continue from April 25 to October 20, 2013. The cost of this activity is approximately: RMB.

2. Blackboard promotion: With the theme of XX Company’s “Forty Years of Stormy Journey, Forty Years of Glory”, a themed blackboard competition will be held within XX Company to select the top three. It is planned to start on April 20th, and the selection results and commendations will be on May 20th. The cost of this activity is approximately: RMB.

3. Speech Contest: With the theme of XX Company’s “Forty Years of Stormy Journey, Forty Years of Glory and Glory”, a keynote speech contest will be held within XX Company with varying contents. Limited (poetry, prose). It is planned to be held on June 21, 2013. The cost of this activity is about RMB (the price is to be determined, souvenirs will be purchased according to the number of people).

4. Memoirs of old employees: Looking back after forty years. Every old employee of the company has witnessed with his own eyes the ups and downs and glory that Duolang Company has gone through. A word, a blessing, an exhortation, every little bit gathers into the love for XX company. We plan to make a memoir of old employees and collect the best wishes for the company from all employees who have worked in XX company for more than ten years. Your words can warm millions of families. Drafted July 20, 2013. The funding for this activity is approximately 10,000 yuan. (Price to be determined)

5. Photography Exhibition: A photography theme exhibition will be launched within XX Company to witness the forty years of XX Company’s changes. It was planned on August 20, 2013. This activity requires approximately: yuan.

6. Outdoor outings: Organizing company employees to go for outdoor outings, combining work and rest, and talking about the company's 40 years of ups and downs and glorious honors, which can not only bring the company closer to its employees, but also cultivate Employees’ ability to work as a team and their sense of belonging to the company. Starting today. Price to be determined.

7th and 40th anniversary celebrations: Hold large-scale celebrations in the square, invite news media, newspaper reporters, and local and municipal leaders to watch the ceremony, and prepare souvenirs (cultural shirts or water bottles with the company's LOGO printed on them... .) After the ceremony, a dinner party can be organized for guests and employees.

Holding a large-scale entertainment celebration event for the 40th anniversary of XX Company will bring huge sensation and brand value promotion. The brand can be promoted to the whole region and the corporate brand and corporate culture can be promoted to the fullest extent. ■ Improve brand awareness and promote corporate brands

■ Enhance corporate image and promote corporate image

■ Drive corporate economic development and corporate performance growth ■ Broaden the ways for corporate customers to develop

■ Multi-element and diversified implantation of corporate brands into the consumer market is scheduled for May 31st (Friday).

This activity requires about 280,000 yuan in funding. (Price negotiable)

Part 2: Solicitation of activity plans for the company’s 5th anniversary celebration

Solicitation of activity plans for the company’s 5th anniversary celebration

Today, September 27, 2012 In order to further promote the company's corporate culture construction, better review the company's growth process, and enhance employees' awareness of actively participating in the company's collective activities, we are specifically soliciting plans for the company's 5th anniversary celebration activities from all employees.

Solicitation requirements

The theme should be prominent, the form should be novel, and the form of activity plan is not limited, but the spirit of innovation should be highlighted.

Activity plan submission time and delivery method

Members of each project department will submit the activity plan to each project department manager before September 7. After review by the project manager, they will submit the comprehensive Resources Department. After comprehensive review, a final plan is formulated.

Chengde Jintu Geographic Information Engineering Co., Ltd.

2012-09-01

Part 3: First Anniversary Activities Plan

1 Anniversary Store Celebration Proposal

Theme: 1st Anniversary Passion *** Sharing

Time: December 4th - December 6th (a span of 3 days from Friday to Sunday)

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1. Purpose and background of the event:

For an emerging store to open up the market and capture market share, it must either impress consumers with its own brand strength or use vigorous promotional activities. Impress consumers with their consumption concepts. Based on the actual situation of our mall and the consumption level of the surrounding people, the mall is positioned as a high-end fashion department store plus a large supermarket, a comprehensive commercial city integrating shopping, leisure and entertainment.

Although the financial crisis has begun to subside, its shadow on people's consumption concepts still lingers. Competitors in surrounding business districts are also ready to take action. In such a consumption concept and competitive environment, we need to change our marketing strategy and launch vigorous publicity and promotional activities in a timely manner.

In summary, we must not only increase the publicity of our brand strength, but also launch vigorous promotional activities at the appropriate time.

Festive promotions are a prime period for retail sales. On the first anniversary of the successful operation of East District Commercial City, we should seize this favorable celebration opportunity to gather popularity, give back and thank our loyal customers and friends, and more importantly, to increase mall sales.

2. Market Analysis

1. Superior geographical environment;

Currently the largest shopping mall in Huangpu District, with convenient transportation and many fixed residential areas, A spacious leisure plaza has strong consumption power and high consumption level, and has unlimited potential business opportunities.

2. Accurate commercial status;

A comprehensive commercial city integrating shopping, leisure and entertainment, with many domestic and foreign mid-to-high-end brands and large supermarkets, highlighting the theme , personalization. Use traditional business forms, combined with differentiated selling points, to acquire customers among competitors and compete for market share.

3. Elegant shopping environment;

With the current layout of the floors and the design and planning of the shops, the shopping environment is not only bright and clean like a general shopping mall, but also more spacious and Comfortable. Coupled with the overall decorative effect, it can give people an elegant but not gaudy feeling, and the overall shopping environment can give people a sense of superiority that is high-end, fashionable and trendy.

5. Strong competitors;

China Resources Vanguard Modern Department Store, RT-Mart Linghao Plaza PepsiCo

6. Fashion department stores and large supermarkets can join forces ;

7. Emerging enterprises have insufficient market share and need to increase their advertising efforts to increase brand awareness and further standardize their internal operating systems.

3. Event planning

A. Flag raising and ceremony activities

Ceremony time: 09:00-10:00 am on December 4, 2009

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Ceremony location: xx North Square

Ceremony theme: Promote corporate culture

The company's senior leaders reviewed the employees, and the property department organized security to hold a flag-raising ceremony, raising two flags (National flag, corporate logo flag), employees present must wear the company's uniform, stand respectfully and pay attention.

Specific process: 1. Company employees dress uniformly and line up in formation to wait for company leaders to review;

2. Company leaders play a welcome song and employees applaud as they enter the venue;

< p> 3. The company leaders sit on the podium;

4. The host introduces the leaders and guests;

5. The host announces the official start of the 1st anniversary store celebration ceremony of East District Commercial City. The square team faces the flag-raising platform

Ready, the flag-raising team is ready.

6. The host announced: "All leaders on the rostrum, please stand up." The stage sound operator played

The march song and the flag raising began;

7. The host Announcing the end of the flag-raising, all leaders on the rostrum are asked to take their seats, with the formation facing the rostrum;

8. President Ma’s speech;

9. President Chen’s speech;

10. Company leaders enter the shopping mall to inspect the appearance of the store and service etiquette.

B. SP main activity:

Proposal A. Send 108 yuan gift certificate for purchases over 100 yuan (note: this activity mainly considers store celebrations, and the intensity is relatively large)

Event time: December 4th to December 6th (a span of 3 days from Friday to Sunday)

Event content:

During the event, the counters participating in this event will be For accumulated computer receipts, if you spend 100 yuan or more, you will get a 108 yuan gift certificate, if you spend 200 yuan or more, you will get a 216 yuan gift certificate, and so on. The more you buy, the more you get.

(Some counters and special offers are not included in this event)

Operating rules:

1. Gift certificates will no longer be given for consumption of gift certificates;

2. Sales tickets Can be accumulated;

3. The gift certificate cannot be exchanged for cash and no change is allowed;

4. It is invalid if it is damaged or torn;

5. The gift certificate can be purchased in department stores The products participating in the event at the counter are valid for the period of the event and will be automatically invalidated after the expiration date.

Proposal B: 100 yuan off for purchases over 200 yuan and a 100 yuan gift certificate

(Note: This activity mainly considers store celebrations, and the intensity is relatively large. The purpose of increasing the consumption limit to 200 is to Increase the unit price per customer. 100 yuan discount for a purchase of 200 and a 100 yuan gift certificate can create a sensation, which is equivalent to a 100 yuan gift certificate for a purchase of 100 yuan.)

Operating rules:

1. Customers can participate by participating For the same-day sales receipt at the event counter, when paying at the cashier, the cashier will directly deduct the discounted part

;

2. The customer can use the discounted computer receipt to Exchange the corresponding amount of gift certificates at the coupon exchange office;

6. No gift certificates will be given for the consumption of gift certificates;

7. Sales tickets can be accumulated;

8. The gift certificate cannot be exchanged for cash and no change is provided;

9. It is invalid if it is damaged or torn;

3. The gift certificate can be used to purchase products participating in the event at department store counters, and is valid for the event. Within the time period, it will be automatically invalidated if it expires

.

Auxiliary activities:

1. Drawing red envelopes in full swing

Activity time: December 4th to December 6th (from Friday to Sunday) 3 days)

Event content: During the event, anyone who purchases more than 88 yuan (including 88 yuan) with a single computer receipt at xx can use the computer receipt on the same day at the service desk on the first floor of our commercial city. Tickets are available to participate in the red envelope drawing event. The number of red envelopes is limited.

The draw is only available while supplies last. If the red envelopes are not drawn out on the same day, they will not be accumulated to the next day. (Except for Renrenle and rental counters, if you participate in this event, you will bear a certain fee based on the proportion or small ticket draw.)

Daily prize (red envelope) setting:

First prize: 2 pieces of 100 yuan

Second prize: 6 pieces of 50 yuan

Third prize: 5 pieces of 20 yuan

Fourth prize: 10 10 yuan

Fifth prize: 5 yuan and 20 pieces

Sixth prize: 1 yuan and 200 pieces

2. Happy Amusement Park

Event time: December 6 (1 day on Sunday)

Event location: Outside Square

Event content: Customers who shop at xx on the day of the event, regardless of the amount You can receive a park ticket at the prize redemption office and participate in park activities. Each park ticket can participate in up to 3 park activities. For customers participating in the park tour, the staff will sign on the back of the park ticket for each item they pass. (Except for Renrenle and rental counters, if you participate in this activity, you will bear a certain amount of expenses according to the corresponding proportion.)

Activity rules: If you pass all 3 activities, you can receive the first prize;

< p> If you pass 2 items, you can receive the second prize;

If you pass 1 item, you can receive the third prize;

If you pass 0 items, you can receive a participation award.

Settings and descriptions of the amusement park items:

Use a cardboard box to make a big dice for dice rolling. If the contestant rolls a point of 1, he will pass the game; Animal Dalian squats for 5 people to participate in the game. The final winner passes the game;

The trap stands about 2 meters away from the trapped object, and the one who traps the object passes the game;

Play table tennis and fill 5 cups with water , line up in a row, put the table tennis ball into the first cup filled with water, and the contestant blows it with his mouth. If the ball does not fall out of the cup and successfully blows into the fifth cup, he will pass the game;

If the hula hoop does not fall within 5 minutes, you will pass the game.

Customers who have passed the game can use their park tickets to receive their prizes at the work prize collection office. After the staff confirms that there are three or more

signatures, the prizes will be distributed according to the prize redemption rules.

Award settings:

First prize: a pair of xx umbrellas Second prize: a pair of xx cups

Third prize: a pair of xx keychains Participation prize : One xx lighter

3. Double points for member shopping

Activity time: (December 4th - December 6th)

Activity content: Activity During this period, customers with xx membership cards can enjoy double points when spending in our mall.

4. Sharing Birthdays at the Store Celebration Carnival Night

Event time: December 5 (Saturday evening 7:30 pm)

Event location: Stage outside the square

Activity content: Invite a performance company to perform a large-scale song and dance performance, and invite company leaders and guests to watch the performance. During the performance, the prepared birthday cake will be pushed onto the stage, and the company leaders will cut the cake and distribute it to The audience in the audience pushed the party to a climax.

Activity process: The host announces the start of the party;

Opening dance;

Performance program;

The host recites birthday wishes affectionately "Happy Birthday" played in the background, and the birthday cake slowly rolled out of the stage;

The host invited the company leaders to come to the stage to cut the cake;

The company leaders took their seats;

The staff distributed them to the audience;

Continue the program;

At the end of the party, the host invited company leaders and guests to come on stage to sing "Unforgettable Tonight" with the actors and take photos with the actors;

The host announced the end of the party.

Estimated sales analysis

According to market conditions, compared with the same period last year (all rental counters last year), based on the sales of the previous month, the sales target during the store celebration is;< /p>