Avatar was released worldwide in 2009. It only took 465,438+0 days to break the previous global box office record held by Cameron's own Titanic, and kept it for 65,438+00 years. It was not until 2065,438+09 that the record of Avengers 4: Final Battle was refreshed.

Avatar was re-released in China market on March 20021day 12 after a long absence of1year, which received positive response from China audience. In just two days on the weekend, the box office of Avatar reached136 million RMB, of which 40 million came from IMAX. "Avatar" not only won the weekend box office title in Chinese mainland, but also made its global total box office exceed 2.8 billion dollars, and returned to the top box office in the world.

On his social media, Cameron forwarded Marvel comics and the tweets of the Avengers 4 director congratulating him on reaching the top again, and recorded a video to thank the audience in China. "I want to say to you,' Irayo', which means' thank you' in the Na 'vi language. "

Cameron told China. Although many years have passed, Avatar is still closely related to today's world. "We are now facing problems such as climate change and vegetation destruction, and our relationship with nature is worse than before. Avatar is about these problems. It is an eternal film. The story of Avatar takes place in another world, which is an illusion in a sense. It enables us to think about problems and find solutions from another angle instead of paying too much attention to our real world. "

Cameron never regarded this phenomenal film with great cultural significance as a product of popular culture. "At that time, Avatar may have had some pop culture moments, but that's not pop culture. It didn't follow the trend of any music or movies. It is unique. "