The daughter of the founder of the store is Xi Weiwei.

Xi Weiwei, female, is the daughter of Gao Defu, one of the founders of Xijiade and current chairman of Xijiade Catering. She returned from studying in Canada in 2012 and is responsible for the operation and management of Xijiade stores. After Xiweiwei took over Xijiade, he rejuvenated the brand, downsized the store, diversified the business formats, and quickly iteratively upgraded the brand.