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Store naming

Principles of naming a store 1. The name of a store must be consistent with the products operated. The method of naming a store can usually reflect the business characteristics of the operator or the excellent quality of the main store, making it easy for consumers to identify the store. business scope and generate purchasing desire. For example, Tong Ren Tang and De Ren Tang are well-known as time-honored traditional Chinese medicine stores, and the hall as a traditional Chinese medicine store has become a conventional identification mark. Therefore, people will know that Tong Ren Tang sells traditional Chinese medicine just by looking at the Tong Ren Tang sign or any other sign. Another example is the name of the Gongdelin store, which reflects that the operator is good at cooking vegetarian dishes. 2. The name of the store must be novel, unconventional, and able to quickly capture consumers' vision. The name of the store must be novel, arouse consumers' interest, and attract them to patronize the store, such as Kouyouxian, Dasanyuan, Goubuli and other stores. names, all arouse interest and curiosity in consumers. 3. The name of the store should be concise. The store name should not be too complicated, which is easy to read and remember, otherwise it will cause negative effects. For example, some stores like to use complicated and difficult characters as their store names, so that customers not only cannot recognize them, but also cannot pronounce them. To avoid this situation, stores with such difficult-to-understand names are generally not allowed to enter. Store names such as Wankelai, Banfenli and Hetaida are clear, concise and easy to spread. 4. The name of the store should give people a sense of beauty and artistic accomplishment, and have cultural heritage to make consumers feel at ease and comfortable. Such as Louwailou, Taotaoju and so on. 5. When choosing a store name, consider the influence of the surrounding environment. Store naming skills. Rules that store names should comply with: 1. Highlight individuality. If you want to prevent your store from falling into the "anonymous" cliché, you must work hard on being novel and impressive, including store name signs. Design and production. 2. The store name should be in line with its own business characteristics and reflect its business characteristics, such as "Da Guangming Optical Store" 3. The store name should be simple and clear and should not be too complicated. For example, some stores like to use complicated characters to name children, which makes customers not only unable to recognize them, but also And I don’t even know what I am doing. How do I name a clothing store? What should I pay attention to when naming a clothing store? 4. The mathematical information of the store name in the mathematical information exists objectively and has a certain induction power. The general mathematical information of the name cannot be too fierce. 5. The name complies with NIS rules and has a correct meaning, a clear and beautiful visual image, and a pleasant and resounding sound.

Naming methods for stores (1) Naming methods related to the nature of the business products, such as Guangming Optical Shop, Yishen Tea Ying, Kangle Pharmacy, etc. (2) Naming methods related to folklore or historical celebrities, such as Dongpo Restaurant, Qianlong Imperial Food, Fen'e Clothing, Xiangfei Beauty, etc. (3) Names related to the spirit of business service, such as Day and Night Store, Baibang Service, Chengxin Department Store, Maoyuan Daily Miscellaneous, etc. (4) Use the now popular online to give the company a good name, and keep up with the trend of the times. Yan Tingli: A native of Jinan City, Shandong Province, Han nationality, his Buddhist name is Master Qiuqian, he is 40 years old. I have devoted myself to studying Zhouyi Feng Shui for more than 20 years since I was a child. I am good at naming, character splitting, and character testing design. In the past two years, I have worked hard to create the original design technology of Wangtu (Wangtu). I advocate the word "sincerity" throughout my life. Be honest in life and be honest in work. Be sincere and do business with integrity. The meaning of the word "sincerity" is: honesty and trustworthiness, a word is final! Because of this, his life path is getting wider and wider, and his reputation is getting bigger and bigger. He has left the most footprints in various provinces and cities such as Beijing, Shanghai, Fujian, and Guangdong, and has left a deep impression on many famous companies and dignitaries. impression. He is also known as "China's most famous Feng Shui master", "Chinese Yixue master", "Chinese famous Fengshui master", "Chinese authoritative Fengshui master", etc. His relevant works include "The History of the Development of Modern Yijing", "Contemporary Yijing Discussion" ", "Research on Architectural Feng Shui", "Psychology of Predicting Words", etc. The traditional way of naming a store is mostly from the perspective of the operator, that is, according to the operator's needs, he chooses his or her favorite name. This method of naming has now been abandoned by many people. Because although it can meet and suit the needs of operators, it may not necessarily meet and suit the needs of customers, and may even make customers resentful. For example, "Wanli Trading Company", "Youcai Store", etc. often give people the impression of "profiteers". Nowadays, naming from the perspective of customers has become the preferred naming idea for many merchants and enterprises. This kind of naming idea requires that the name should meet the needs of customers, make customers feel good, and get some psychological satisfaction. For example, "Timely Rain Pawn Shop", "Yanbin Hotel", "Convenience Supermarket", "Limin Shoes", "Wumei Supermarket", etc. Although naming from the perspective of the operator has been abandoned by many people, this does not mean that naming from the perspective of the operator cannot be done at all. The key is that when naming from the perspective of the operator, it must be done cleverly, naturally, and also Consider avoiding certain restrictions. From the perspective of an operator, the most common way to name a store or business is to use your own name as the name. There are many people at home and abroad who use their own names as shop names. For example, "Wang Mazi Scissor Shop" and "JOHNDEERE" are two obvious examples. When naming from a product perspective, a common method is to highlight the characteristics of your product. For example, "Mei Lian Mei Supermarket" is used to express the characteristics of its business, telling consumers that the products here are of high quality and low price and are trustworthy. This is more likely to win the favor of customers in terms of consumer psychology than "supermarket selling supermarkets". "Worry-free Housekeeping", "Moving Mountains", "Xinxiangyin Dating Agency", "Justice Law Firm", etc. are all named after the characteristics of the services they provide to customers.

This naming idea is usually suitable for shops that sell local specialties or restaurants with a unique flavor. For example, a barbecue restaurant can be named "Inner Mongolia BBQ House" or "Xinjiang BBQ Restaurant" to show that it provides customers with "authentic" products with original flavors. For another example, "Korean Restaurant", "Japanese Restaurant", etc. are also named according to this idea. When naming from the perspective of the place of origin, it should be noted that the place of origin used should be a well-known and famous place of origin. If it is a small and unknown place, it may not be able to play a very good role. After stores and businesses have positioned their target market in advance, they can name it from the perspective of the target. In the Chinese District of San Francisco, USA, there is a restaurant called "Xiangyin Pavilion", and the business is very prosperous. Most of the guests here are Chinese. Chinese who have been living overseas for many years often feel homesick. After work, they gather with fellow villagers to soothe their homesickness. Xiangyin Pavilion has become the best place for them to go. A good store name must suit the psychological needs of its target customers and the business purpose and sentiment of the store. Only in this way can it establish a good image and increase its appeal to customers. When businesses name themselves, if they can inject specific cultural elements into it, it will have a certain cultural connotation. Not only can you improve your class and taste, but it can also attract the attention of more customers. For example, "Rongbaozhai" is a typical example. This name fully reflects the traditional Chinese culture... >>

How to name a shop With the increasing prosperity of the commodity economy, more and more people are starting to open small shops. Similarly, because people have different styles and tastes, the tone and style of naming their stores will also be different. An original, novel and unique name is the basic skill for successfully naming a store.

Humorous and witty. Nowadays, there are many humorous shop names. For example, a tea shop near Peking University was named "Unclear". This shop name is quite bold, arouses people's appetite and curiosity, and reflects its unique personality.

Characteristic expression type. When naming a store, it must reflect the attributes and operating characteristics of the store. A store without distinctive characteristics cannot win the favor of consumers. When naming food and beverage shops, small restaurants should have friendly and casual names, such as "Baodu Feng", "Nongjiale Cuisine", "Xiangxiang Restaurant", "Xiaodongtian Clay Pot Ju". When naming musical instrument shops, you can name them around music! Creative names, such as "Tianlai Piano Store", "Zhige Musical Instruments Store", "Yuezhi Sheng Musical Instruments Store", photography, glasses and other store names, emphasize that the use of light is essential, the glasses store can be named: "Liang", "Daming", "Yishiming", etc.

The names of many stores are based on the place names of a certain area and local specialties, such as "Shaxian Snacks" and "Huairou Chestnut". , "Miaokou Snacks", "Chengdu Snacks", etc. These names rely on the connection between regional names and specialty products to gain consumers' trust.

Many shop owners are fashionable. It changes with the characteristics of the times. When a certain culture becomes popular, store names that cater to trendy tastes will be thought of immediately. For example, when the "post-80s" generation generally shows a strong nostalgia, the "post-80s generation" was born. "Restaurant", "Post-80s Clothing Store" and other theme stores; when a large number of cultural and artistic works based on the life of educated youth became popular, "Educated Youth Hotel" was born, and the designs of these stores often cater to the needs of specific consumer groups. < /p>

Things to note

A good store name should not only be easy to spread and remember, but also have a certain degree of novelty. On this basis, care should be taken to avoid confusion with other store names. Similarity, only in this way can it be well distinguished from other stores and attract people's attention.

“jingyan.baidu/...1”

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Xiao What's a good name for the store? Still special deals

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A lot. As long as it sounds smooth, it's best to think of one yourself.

How to register the name of a store 1. Verify your name and go to the Industrial and Commercial Bureau to get an "Enterprise (trade name) name pre-approval application form", fill in the company name you plan to get, and the Industrial and Commercial Bureau will go online (Industrial and Commercial Bureau (Intranet) Search whether there is a duplicate name. If there is no duplicate name, you can use this name and a "Notice of Pre-approval of Enterprise (Trade Size) Name" will be issued. The handling fee for this step is 30 yuan. 30 yuan can help you retrieve 5 names. Many names are repeated. 2. Rent a house and rent an office in a special office building. If you have your own factory or office, you can also rent a house. After that, you must sign a rental contract and Ask the landlord to provide a copy of the property deed. After signing the rental contract, you have to go to the tax bureau to buy stamp duty at a rate of one thousandth of the annual rent. For example, if your annual rent is 10,000 yuan, you will need to buy 10 yuan of stamp duty and affix it to the rent contract. The homepage of the home page. Any subsequent use of the rent contract requires a copy of the contract with stamp duty. 3. Write the "Articles of Association". You can download a sample of the "Articles of Association" from the Industrial and Commercial Bureau website and modify it. At the end of the articles of association, all shareholders must sign. 4. Engrave a private seal. Go to the seal engraving place on the street to engrave a private seal and tell them to engrave a legal person's private seal (the square fee is about 20 yuan). 5. Go to the accounting firm to get the "Bank Inquiry Letter". Contact Go to an accounting firm and get a "Bank Inquiry Letter" (must be the original, stamped by the accounting firm. If you are not sure, you can read the classified ads in the newspaper. There are many advertisements for accounting firms. 6. Go to the bank to open an inquiry letter. All shareholders of the company’s capital verification account should bring their share of the money to the bank, the company’s articles of association, the verification notice issued by the Industrial and Commercial Bureau, the legal representative’s private seal, ID card, the money used for capital verification, and the blank inquiry letter form. Go to the bank to open a company account. You need to tell the bank that you want to open a capital verification account. After opening the company account, each shareholder will deposit the corresponding amount of money into the company account according to the amount of his or her capital contribution. The bank will issue a payment note to each shareholder. And stamp the bank's seal on the inquiry letter. Note: The Company Law stipulates that when registering a company, investors (shareholders) must pay sufficient capital, which can be in the form of loans or real estate (such as cars). Property rights and other investment. What you go to the bank for is only the monetary investment. If you have physical objects, real estate, etc. as investment, you need to go to an accounting firm to appraise its value before investing at its actual value, which is troublesome, so it is recommended that you take the money directly. To contribute capital, company law does not matter how you get the money, whether it is your own or borrowed, as long as you pay in full the capital contribution. 7. To apply for the capital verification report, take the shareholder payment slip issued by the bank. The stamped inquiry letter, as well as the company's articles of association, verification notice, rent contract, and copy of the real estate certificate, go to an accounting firm for a capital verification report. The general fee is about 500 yuan (with a registered capital of less than 500,000 yuan). 8. Register the company at the industrial and commercial office. The bureau will collect various forms for company establishment and registration, including establishment registration application form, list of shareholders (sponsors), director supervision status, legal representative registration form, designated representative or authorized agent registration form, and complete them together with the verification notice. Submit the company's articles of association, rent contract, copy of the real estate certificate, and capital verification report to the Industry and Commerce Bureau together. You can get the license in about 3 working days. The fee is about 300 yuan. 9. With your business license, go to the seal engraving agency designated by the Public Security Bureau. To engrave the official seal or financial seal. In the following steps, you will need to use the official seal or financial seal. 10. Apply for the enterprise organization code certificate. Go to the Technical Supervision Bureau to apply for the organization code certificate with your business license. The fee is 80 yuan to apply for this certificate. Months later, the Technical Supervision Bureau will first issue a pre-acceptance code certification document. With this document, you can apply for the subsequent tax registration certificate and basic bank account opening procedures. 11. Go to the bank to open a basic account with a business license and organization code certificate. Go to the bank to open a basic account. It is best to do it at the same branch of the bank where you originally applied for capital verification. Otherwise, you will be charged an extra 100 yuan for the capital verification account. You need to fill out a lot of forms. You'd better bring all the information you can. You need to bring everything with you, otherwise you will have to make many trips, including the original business license, ID card, organization code certificate, public financial seal, and corporate seal. When opening a basic account, you also need to purchase a cipher (since 2005). Most banks will have this requirement starting from the second half of the year) The cipher requires 280 yuan. In the future, your company will need to use a cipher to generate a password when writing checks or transferring money. 12. After completing the tax registration and obtaining the license, go to the local tax bureau to apply for a tax registration certificate within 30 days. Generally, companies need to apply for two types of tax registration certificates, namely national tax and local tax. The cost is 40 yuan each, ***80 yuan for tax registration... >>

List of store names: Mommy Baby Pretty Mom )

How to name your store, such as the name of a lighting store, is to let customers know that you sell lamps as soon as they see the store name. If you choose "Heroes Lamps", there will be no "Brilliant Lamps" Or "bright lamps" are more effective, because "brilliant" and "bright" can easily make customers associate with "lamp", but "hero" is not necessarily the case! Therefore, the name of the store must be combined with the items you operate and serve and the consumer groups you face, and cannot be called casually. 2. The name of the store should be rich in cultural connotation. A product name must have rich and profound cultural connotation, and small stores are no exception! Only in this way can the quality level of the store owner be reflected, and customers can easily accept it.

Nowadays, many small shops, especially in terms of cultural heritage, are relatively lacking and appear rather tacky! There are countless "Erwazi Restaurant" and "Xiao Li Clothing Store". When giving cultural connotations to store names, we must consider many aspects and angles, such as historical and cultural origins, operating product characteristics, etc., such as the "freshness" of a flower shop, the "fragrance" of a restaurant, and the "beauty" of a clothing store. They are all places where we explore cultural connotations. For example, the names of "Hanmo Tang" selling stationery and "Old Tea Guests" operating tea shops can reflect certain cultural heritage. 3. Store names should be easy to understand. Small shops generally face public consumer groups such as community residents and passers-by. Therefore, when naming, try to be easy to understand and avoid being literal. For example, some bosses think that they are in the metal business, so they add the word "Xin" to their names, while those in the timber business add the word "Mao". For those who are in the business of luck, they add the word "Feng" to their names. Written as "Feng" in traditional Chinese characters. In this way, even if you do well in terms of service quality and other aspects, because many customers cannot easily recognize your store name, it affects the spread of word-of-mouth among consumers and fails to effectively publicize to other potential customer groups. In addition, although the store name should be popular, it should not be too vulgar. 4. The name of the store must be loud, catchy, and easy to remember, so that it can be easily spread. To achieve this, we must not only pay attention to the charm and smoothness of the language, but also capture the psychological needs of consumers. And spiritual needs, any name that can resonate with customers' psychology is generally easy for customers to remember and willing to spread, especially some names that are more humorous and have profound connotations. For example, some noodle restaurants are named "Face to Face", and some Chinese restaurants are named "Zao Wangye". On the contrary, names that make people feel uncomfortable when pronouncing words seem pale and weak.

How to name a company store? Brand is the soul of a company. A good brand’s vitality can be read from its name. Nowadays, more and more successful people put brand creation first. In the first place, this is also the reason why brands such as Coca-Cola and Mercedes-Benz are valuable.

People have no reputation, so do products, and even more so for enterprises. A good name has the "gene" of success in taking the lead, and the success of "Midea Air Conditioner" is very convincing. These two words, which were originally ordinary, suddenly became the finishing touch because of the sentence "It turns out that life is beautiful", and also shortened the distance between merchants and consumers. The same is true for "361 degrees". It is well known that the circumference of a circle is 360 degrees, with only one degree more. Big is the largest and small is the smallest. It is simple and clear, but has profound meaning. You can't help but feel moved.

Mr. Zhao is a private mine owner. On that day, I asked the author to name his company. The author named it "Dongzhan Mining" based on the fact that his name and the location of the mine both have the word "东". The five elements of "Dong Zhan" belong to gold mathematically, which is consistent with the five elements of copper mine. The mathematical meaning is: "If you have ambitions, you will achieve fame and wealth." The word "东" means the sun rises in the east, and the future is bright. The word "Zhan" means grand plans and great progress. The meaning of thousands of miles, at Mr. Zhao's request, the author gave him another message poem:

The rising sun rises in the east, spreading its wings to fly high. The wilderness can be crossed by people, and the industry can be cultivated with diligence.

Ms. Liu is in the chemical fiber business and has been losing money in the past few years. Last year, I asked the author to change the name of her company. When I read her horoscope and told her to be a fire prevention officer, Ms. Liu smiled bitterly and said, "It was a disaster in the first year of starting a business. She hasn't recovered yet! The author comforted her a few words, and then named her "Yuan Xincheng" based on the word "yuan" in her name. Ms. Liu was very satisfied. Integrity is the foundation of human beings and business. Adding the word "yuan" in front of it makes the originally serious word "integrity" suddenly become more energetic, revealing a sense of movement in the stillness, and taking the name of the operator into consideration, it can be said that it is the best of both worlds. The mathematical meaning of the five elements of the name. It is: "God-given good fortune, peace and smoothness," the five elements belong to wood, which is consistent with the industry in which they operate.

Commercial stores are also inseparable from the embellishment of good names. If they want to be popular among the many stores. Consumers choose first, and the name is crucial. In the summer of 2008, Xiaopeng, a young beautician, came here to ask me to name the beauty salon he was about to open. According to the five elements of the beauty industry, the name is fire. The store was named: "Chinese Image". There are no commonly used familiar words such as "beauty" in the name, but it allows people to understand the industry they are doing at a glance. It is elegant yet grand, in line with today's people. Today, "Chinese Image" is the largest beauty salon in the city, and Xiaopeng Beautician has also become a model for many young people to start their own businesses.

Some commercial shops, both in terms of services and store locations. They are all excellent, but the business is not good. This situation has more to do with the name. This is the case for Mr. Qi, who runs a drug store. In 2009, he opened a medical supermarket near the city center and saw several nearby stores. The business of the shop was booming, but his own business was empty. Mr. Qi was very anxious and asked a Feng Shui master for help, but with little success. Mr. Qi found the author through a friend and asked me to go to his shop to take a look. . The author took the compass, measuring ruler and other necessary tools, thinking that there must be a very complicated reason, but after walking around, I didn't find anything wrong. Finally, when my eyes fell on the plaque, I immediately understood the reason.

When the author told him that the problem was with the name, he was surprised and asked the author: "Is the name also related to business?" The author smiled and said: "Not only is it, but it is also big!" Mr. Qi looked confused! The author went on to say: "Customers in the drugstore come because of their health. Some people may be heartbroken because of their own illness or the illness of their relatives and friends, but the name of your store "Wangyuan" has the meaning of attracting wealth. Maybe it is You chose this name because you were eager to make money, but you forgot about the taboo, because your "expanding wealth" may be based on the suffering of others!" You can see that Mr. Qi's face is a little unnatural at this time. But the author continued: "Because of this, it widens the distance between consumers and merchants, and also directly affects your business. Not only that, the color of the signboard does not match the orientation. Your store faces east and west. The five elements belong to gold, but the color of the sign is pure blue. The five elements blue belongs to water. Water leaking metal means losing money. How can you make money in this situation? "At this time, Mr. Qi suddenly realized and said: "Teacher Chen, Thank you for your advice. Can you please rename our store?" The author named it "Pukang" according to the characteristics of the pharmaceutical industry, and suggested that Mr. Qi write an advertising slogan next to the store: "Pudu... .>>

Please help me choose the name of the store. It’s best to pick it from ancient Chinese. I’m sorry, I just saw this question today. Thanks for your appreciation, I flipped through the book and came up with a few names. I hope you can forgive me.

"Qiong Ju Pavilion" comes from "Shi Wei Feng Papaya": Give me a papaya, and give me a Qiong Ju in return. If I give you a peach, I will give you Qiong Yao. If you give me a peach, you will always think it is good! If you give me a plum, I will give you Qiong Jiu. , also means good luck and good luck)

"Rujinzhai" comes from the "Edict of Master Zhu Daosheng of Longguang Temple" written by Song Huilin of the Southern Dynasty: "Like the orchid of grass, the jade of jade, the bandits are called Xundiao. It is so fragrant." (The basic meaning of Jin is: beautiful jade, which also means virtue.)

"Zhi Pu Ying Ying" comes from "Han Feizi? "Get the treasure." "Jade Pian": Ying, Yinglang, the stone is like jade. Pu: original meaning: a stone containing jade. It also refers to uncarved jade.

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