The name NIKE is very auspicious in the eyes of Westerners. It is easy to read and remember, and can be called loudly. The Nike logo symbolizes the feathers on the wings of the Greek goddess of victory, which represents speed, but also represents movement and gentleness.
Nike's Nike trademark is a small hook with a simple and powerful shape, as fast as lightning. At a glance, it reminds people of the speed and explosive power produced by using Nike sporting goods. The first sports shoe named "Nike", the sole has square ridges to enhance stability, and there are knife-shaped hooks on both sides of the shoe body, symbolizing the wings of the goddess.
In 1908, a shoe factory was built in Lean, Massachusetts, which further developed local shoemaking technology. There, workers no longer make Nike shoes independently. Each step of shoe production is handled by a trained person. The production line begins to take shape. At first, Nike sneakers were still made to order, but in order to keep workers occupied during the off-season, shoe shop owners began to make shoes without pre-orders. These shoes are called shoes for sale and are displayed in the windows of local shops.
In 1963, Phil Knight, who graduated from the University of Oregon, and his mentor Bill Bowerman*** jointly founded a company called "Blue Ribbon Sports" (Blue Ribbon Sports) company, mainly engaged in sporting goods. In 1964, Knight and his coach Bowerman each invested US$500 to establish a sports shoe company named Blue Ribbon Sporting Goods Company.
In 1972, NIKE company was officially established. Its predecessor was Blue Ribbon Sports, a company invested by current NIKE president Phil Knight and coach Bill Bowerman.
Extended information:
Introduction to logo development
1. In 1971, because the goddess of victory named Nike had a pair of dancing wings, the student Carolyn... Davidson designed the first Swoosh logo.
2. In 1978, Nike's Swoosh logo changed from a frame to a solid shape and appeared below the standard words, making it more eye-catching.
3. In 1985, the logo was combined in a square, creating positive and negative effects.
4. Nowadays, the Swoosh logo is used alone according to needs.
Baidu Encyclopedia-Nike