What's more, Jordan led the team for three consecutive championships twice in his career, established the Bull Dynasty twice, won the finals FMVP trophy six times and won the MVP five times in the regular season. However, Jordan, a newcomer, was not paid much attention at that time, including Nike, a sports brand giant today. At that time, Nike also set three difficult conditions for Jordan. So, what happened then?
As early as the 1980s, there were only two major sneaker brands in the league, Adidas and Converse, while Nike was just a small company. After Jordan entered the league, he was more inclined to sign Adidas, a big company at that time. However, in the end, a series of behaviors of Nike moved Jordan. Nike specially produced a short film for Jordan. More sincerely, he also provided Jordan with a five-year cooperation contract with a total price of 2.5 million US dollars, while Jordan's annual salary in the rookie season was only 550,000 US dollars, which was the existence of a sky-high contract at that time.
However, Nike also made a full trade-off. In order to protect the company's rights and interests, Nike set three difficult conditions for Jordan at that time, requiring Jordan to complete them all in the first three years of his career. These three conditions also set three thresholds for Jordan, who was still a rookie at that time, to execute the contract in the next two years.
Condition 1, you must be elected as the best rookie and all-star in the first three years of your career.
1984 is a big draft year. The golden generation of NBA was selected, and a number of superstars such as Buckley, Dream Olajuwon and stockton emerged. Therefore, the competition difficulty of the best rookie can be imagined.
In order to be selected as an All-Star, in addition to the competition of players in the same period, there are also star predecessors such as Thomas, Black and White, George Gwen and Julius Owen in the league, so the competition is also very great.
Condition two. In the first three years of his career, he averaged more than 20 points in at least one season.
1984, in the old NBA era, more attention was paid to physical confrontation and inside scuffle after the position fell, not round, not three points, not fast break. So it is also difficult to get high marks.
Condition 3: If the first two items are not completed, Jordan needs to sell $4 million worth of sneakers in the first three years before the contract can continue.
At that time, Nike was just an unknown small company, and it was difficult to sell sneakers worth $4 million in three years. And Jordan asked, how much influence does it take to get so many people to pay for him, just as a rookie. It can be seen that Nike is also very cunning, and they will not do business at a loss in vain.
So, in the face of these three difficult conditions, how many did Jordan finally accomplish?
Actually Jordan is Jordan. In his first rookie season, he exceeded these three conditions. In Jordan's rookie season, he made a blockbuster and played a very amazing season. He averaged 28.2 points, 6.5 rebounds, 2.4 steals and 5.9 assists per game, ranking third in the scoring list. And in the selection of the best rookie of the year, he beat everyone, won by riding the world of mortals, was selected as the all-star of the season and became the starter.
With Jordan's amazing performance and gorgeous style in the rookie season, Jordan also gained a large number of fans, and many fans bought Jordan's signature sneakers. This allowed Jordan to sell Nike shoes worth $65.438+80 million in the rookie season.
I have to say that Nike is also very accurate in judging people. After choosing Jordan, Nike also made a lot of money. It can be said that at that time, the two sides achieved each other, cooperated with each other and won each other. what do you think?