WeChat expression really "exploded" this time. On June 5438+1October 2 1 day, WeChat officially pushed version 8.0 to iOS users, and several functions mentioned by Zhang Xiaolong, the father of WeChat, in the previous WeChat open class were also realized. Among them, the function of "expression explosion" successfully attracted users' attention and directly rushed to the hot search.
The specific operation is to send a single small expression in the chat, which can play the animation effect of the expression, while expressions such as "explosion" and "fireworks" can be played in full screen. This wave of improvement has aroused enthusiastic response from many netizens, and they are never tired of it. Android users who can't enjoy this feature also shouted "Hurry up and arrange it" on WeChat.
In addition to the "expression explosion" function of hot search, WeChat has made other changes in the 8.0 for iOS version: adding opening animation; A floating window manager similar to "multi-task manager" is added; Added "My Status" and "Personal Signature", you can choose your current personal status and see people with the same status as you. ...
Speaking of this, is there a deep sense of familiarity, especially "my status" and "personalized signature", which are highly similar to QQ, and these functions have existed in QQ for more than ten years.
In addition, WeChat version 8.0 also integrates "video in the same city", "live broadcast" and "people nearby" into one page, making it more convenient for users to use the video function. The logic behind this may be that WeChat vigorously promotes video functions. Through this update, the video number can attract users more effectively and pave the way for future strategies.
Updating is a good thing, indicating that the product is constantly improving. However, there are still some views that WeChat is "copying QQ", which is useful rather than improving, but useless.
However, even if WeChat is suspected of "frying cold rice", it cannot be said that these functions are meaningless. For example, the role of "My Status" is to let friends in WeChat know what their status and mood are, and to avoid being disturbed by others and inadvertently disturbing others. In today's social ecology, "appropriate restrictions" are very important, and this function can just meet this point.
Therefore, the update direction of WeChat itself is understandable. With the widespread use of WeChat, the early national application of QQ gradually developed in the direction of "exclusive for teenagers". But in fact, many functions in QQ are created by Tencent itself, so "QQ WeChat" can also be said to be an improvement of these achievements, which can make WeChat feel less monotonous and more playable.
Zhang Xiaolong advocates "minimalist" WeChat, which can avoid "bloated feeling", but it will inevitably make people feel bored after a long time. For adults, it is unrealistic to pick up QQ again. After all, the relationship chain is on WeChat, and there is already a "generation gap" with the mainstream users of QQ.
Therefore, the WeChat team is not doing useless updates. They should consider every step carefully. However, what users are really dissatisfied with is not WeChat like QQ. As long as the product works, it doesn't matter who it is. What really makes users dissatisfied is some defects in daily spit, and WeChat has not given improvement, so we feel that these functions added by WeChat are useless.
Therefore, WeChat needs to do more than just update. You may also need to get to know users better and listen to their opinions. It is important to have interesting functions, but the needs of users are always the first.
However, according to the practice of WeChat, every big change will not release all the functions at once, and more functions will be launched in the next few years. With the current influence of WeChat, even if there is no big change, it is of great benefit to do a good job in basic experience.