The representation method of illustration The image of illustration includes the product itself, a certain part of the product, the product to be used, the product being used, the experimental control product, the remarkable characteristics of the product, the benefits that can be obtained by using the product, the possible consequences of not using the product, the testimony legend and so on. There are three main methods of expression: photography illustration, painting illustration (including realism, pure abstraction, new figuration, comics, graphics, etc. ) and three-dimensional illustrations. Photographic illustration is the most commonly used illustration, because ordinary consumers think that photos are true and reliable and can objectively represent products. As a poster advertisement, the biggest difference between photographic illustration and general artistic photography is that it tries to express the characteristics of goods and expand the realism of products, while artistic photography tends to weaken some real characteristics of the subject in pursuit of a certain artistic conception. As a photographic illustration of poster advertisement, it is best to shoot with 120 single lens reflex camera. According to the requirements of different subjects, some commonly used lenses are needed, such as wide-angle lens, telephoto lens, macro lens and close-up lens. Photographic illustrations of posters generally use color reversal films to ensure the quality of printing and plate making.

Most photographic illustrations are made indoors, and the background needs to be manually arranged to set off the main body. Spare lining materials include woolen cloth, velvet, cloth, paper, etc. Of course, you can also boldly try wall covering, woolen linen and so on. , has been listed, and we can also use the slide background if conditions permit. Their advantage is that they can meet the requirements of advertising creativity regardless of time, place and climate. Sketch illustrations have the author's subjective consciousness and freely expressed personality. Whether it is fantasy, exaggeration, humor, emotion or symbolic emotion, you can freely express and deal with it. As an illustrator, you need to digest the theme of advertising creativity and have a deeper understanding of things in order to create excellent illustrations. The most commonly used technique for drawing illustrations is inkjet printing, which is a technique of drawing through a pen by using the air delivery of an air compressor. It is characterized by no brush strokes caused by ordinary painting, natural picture transition and high application value. Comic forms are also common in painting illustrations. Comic illustrations can be divided into exaggerated illustrations, satirical illustrations, humorous illustrations and humorous illustrations. Exaggerated illustrations grasp some characteristics of the described object to exaggerate and emphasize, highlight the essential characteristics of things, and thus strengthen the performance effect. Ironic illustrations are generally used to belittle hostile or backward things. They satirize in an implicit tone to achieve negative publicity. Humorous illustrations reveal innocent and unreasonable things in life through insinuation, allegory, pun and other rhetorical devices in a well-meaning smile, so as to make people laugh and understand something from laughter. Humorous illustrations make advertising pictures interesting, make people accept advertising information in a relaxed situation and feel new concepts in a pleasant environment, which is especially hard to forget. The chart in drawing illustration is a very suitable illustration form to express complex products, such as the operation procedure of new household appliances, the cooking method of a new food, the installation of household combined appliances, and various collocation forms of children's building blocks. , which can be used to introduce the correct operation steps to readers. Three-dimensional illustration is a very expressive illustration form used in poster advertisements, which is rare in China, but it is an inevitable trend from the development of poster advertisements in the world. The production method is: according to the advertising creativity, the work is first composed in three dimensions, and then the picture is taken for the poster advertising screen. This requires poster designers and illustrators not only to have good graphic design ability, but also to have a solid three-dimensional foundation. Another method of three-dimensional illustration is to express the three-dimensional image through painting, which is to create the illusion of three-dimensional space on two-dimensional paper. In a word, modern illustration is no longer confined to the scope of two-dimensional expression space, and simple two-dimensional expression techniques can no longer meet the requirements of modern illustration design. Illustration tutorial how to use PS to draw watercolor style illustrations. Cool illustrator rice is too thin. PS illustration tutorial (HD video) Baidu network disk

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