On August 18, at the "Youzan Chain Summit of New Engine for Growth", Youzan officially pushed its chain business to the front as an independent project, trying to help chain businesses realize digital transformation.

Previously, China Chain Store & Franchise Association and Nielsen released the 20 19-2020 Consumer Insight Report of China Shopping Center. According to the report, during the epidemic, consumers started the "home" mode in an all-round way and switched to various online shopping platforms, and more and more consumers developed online consumption habits. For chain enterprises with many offline stores, online transformation is undoubtedly a new and effective means to obtain new increments.

At the same time, with the increase of the number of chain brand stores, how to get through each other's data, realize the interaction between headquarters and stores, and how to realize the unified control of the background are becoming increasingly prominent. According to Haier's largest agent in Henan, the gross profit margin of 3C products is relatively low, only between 10%- 15%. But as long as the cost of one yuan is saved in the background, it is equivalent to reducing the revenue pressure of six yuan in the front end. In order to save the background cost of this yuan, digital efficiency is essential.

Wu Ruiling, vice president of China Chain Store & Franchise Association, said that now more and more chain brands in China have realized the importance of digital transformation and are seeking breakthroughs.

But it's easier said than done. For most domestic chain brands, there are many problems in the process of digital transformation, either limited technology or lack of experience. Difficulties in store performance growth, online customer retention, multi-store collaborative management, digital store management and online and offline access have all become the most common pain points in the digital transformation of chain brands.

Usually in the stores of chain brands, whether online or offline, their core business is nothing more than two, drainage and transformation. These two core businesses fall to a specific level through innovative marketing methods. In this regard, on the basis of helping enterprise stores to realize digitalization, Zanzan Chain has mastered the business data, copied accurate user portraits and targeted precise marketing, so that these stores can better complete the task of drainage and transformation.

Taking POP MART, the first stock of blind box economy, as an example, in view of the commercial scenes in POP MART, Youzan Chain has specially developed special functions such as the restriction of explosive products and the selection of designer signature qualifications to meet its personalized commercial needs.

In view of the problems encountered in the back-office management of chain enterprises, Youzan Chain provides a headquarters operation center for merchants to flexibly manage regional branches and stores, while partners (or regional branches) can have independent back-offices to realize management autonomy. According to statistics, the active utilization rate of the supply chain management system (such as invoicing, allocation and other modules) by Youzan chain stores has reached 84%.

In an interview, Leng Mian, the person in charge of business operations of Zanzan, said that Zanzan would ask industry experts for remote guidance when providing corresponding strategic services for different industries and brands. Usually, these experts need to have more than ten years of experience in related industries, and they must also be very familiar with the situation of e-commerce.

At present, a multi-level management system has been built for different industries, covering the use needs of chain enterprise headquarters, partners, terminal stores, shopping guides and other scenarios.

According to Zan's data, in the first half of 2020, the number of merchants, the number of covered stores and the transaction volume of merchants in Zan's chain all achieved explosive growth. Among them, the transaction volume of home textiles, department stores and supermarkets all increased by more than 100%, and the transaction volume of cake baking, clothing, shoes and hats increased by more than 90%.

Judging from the overall domestic chain market, Cui Zan, co-founder of Youzan, said that the concentration of domestic chain industry is very low. For example, the total share of TOP50 in the daily necessities industry is less than 15%. However, he also believes that the speed of China's chain industry is accelerating, and the domestic chain industry will be more concentrated in the future.

The concentration of chain industries also means that more digital transformation service providers like Zan will be laid out.

In fact, Wei Meng, an acclaimed old rival, has launched an intelligent retail solution for chain stores. On August 20th, WeChat announced that the WeChat store was fully open to enterprises, individuals and individuals, and obviously wanted a piece of it.