However, some people are more flexible, change their thinking in time, try to explore new money-making models at home, and use the self-media platform to amplify their own advantages. While bringing valuable content to others, they also realize their own financial freedom.
What is the potential of the media platform? Let's just say that as long as you have enough ability, an annual salary of one million is not a dream.
Although it is now a self-media era recognized and joined by many people, its potential has not yet reached its peak. According to experts' inference, the next 10 year will be the era of the rise of personal brands. As long as you have a skill, you may become a traffic manager and connect with the world through the media platform.
What should ordinary people do from the media? What platforms are available and what are the characteristics of each platform? What are the money-making models of major media platforms?
All these questions can be answered in the book "A Man's Business Model: 128 The Way to Realize from the Media Age".
The book not only lists the usage of the main traffic from the media platform in detail, but also introduces the implementation modes of each platform. Whether you want to sell goods in WeChat business, sell e-commerce, share knowledge, realize live broadcast, or earn short video commission, you can find professional channels to achieve it in this book.
"One Man's Business Model" has two authors. One is Hu Huacheng, the founder of Zhihedao Consulting Company, who runs a self-media platform with more than 5 million users, and the other is Liu Kunyuan, a partner of Hu Hua Chengshu College, who has served more than 500 start-ups. They all have rich operational experience and product thinking, which can help us build our own exclusive IP from scratch.
The book points out that if you want to make your personal brand bigger and stronger, the following aspects are indispensable.
First of all, we must enhance the brand image packaging. The account name should let everyone know who you are and what you do at a glance, which is pleasant to listen to and easy to remember; Personal avatars should be easy to gain the goodwill and trust of users, such as life photos, art photos, cartoon photos, etc. Personalized signature should show its own characteristics and style, leaving a good first impression on users.
Second, we should focus on the professional fields we are good at. When building a personal brand and super IP, we must focus on what we are good at, so as to explore our own distinctive style and be remembered by the public. Not only is it difficult to form your own style, but it will also make blindly following the trend become "four unlike".
Third, the constituency is deeply cultivated vertically. Vertical domain helps IP find its accurate target customer base and its pain points, laying a solid foundation for later realization. Only by working hard in one direction and letting customers recognize your professionalism, can you safely reach a deal on the platform.
At the beginning of the media, we can regard ourselves as a part-time job without giving up our jobs, and use our spare time to study knowledge and skills in other fields, so as to become a "slash youth" living in many fields.
If the later accounts are done well and the liquidity reaches or exceeds the income of our job, then we have the right to choose.
If you like your job, you can continue to be amphibious in the workplace. If you are too busy, you can ask your family for help. If you don't want to live a nine-to-five life, those who are bound by the workplace can resign directly and concentrate on self-media, recruiting assistants, expanding the team and building the team.
The book also gives intimate suggestions on building a team and laying out a business model, as well as reference ideas for career planning and life goal selection, which really covers all aspects of confusion that a media person may encounter.
"One Man's Business Model: 128 Ways of Realizing from the Media Age" contains extensive media knowledge, even platform subsidy channels, the opening of commodity windows, and network tasks that can make small money.
If we master the implementation method in this book, our media career will surely usher in a qualitative leap!