Kobe seems to be back in the league. Because this month is Kobe’s first birthday since he left, the entire league launched a tribute to Kobe. In order to pay tribute to Kobe, the Lakers updated their jerseys. This jersey not only has elements of Kobe, but also elements of Kobe's daughter GIGI. In addition to the Lakers' jerseys, the memory of Kobe by stars such as James and Curry also made August in the NBA become Kobe Month.

In addition to the Kobe elements on the jersey, James also spared no effort to call and remember his big brother. Embroidered the number 24 on his finger guard, and added the number 2 (GIGI's number) on his jersey. Recently, with the release of Kobe's new sneakers, James also specially wore a pair of Kobe ZK5 sneakers to the game venue when he played against the Trail Blazers series G5. It is reported that the recently released Kobe Bryant ZK5 sneakers have triggered a rush among fans. On a shopping website, thousands of pairs of Kobe Bryant ZK5 sneakers were sold out within a second of sales starting. The ZK5 that James wore this time is also different from the fan version. I have to say that James's pair of ZK5 is still very beautiful. James wears Kobe's sneakers, which also arouses the curiosity of many fans. He has his own endorsement model, so why does James wear Kobe's new sneakers? Will he be punished by Nike? Well, please listen to what I'm going to say in detail.

Why did James wear Kobe’s new sneakers? Will he be punished?

Let’s first talk about it. Will James, who has his own independently endorsed shoes, be punished for wearing Kobe sneakers? The answer is obvious. Kobe and James are both spokespersons for Nike, and their shoes are of the same brand. Therefore, James will not be fined for wearing Kobe's shoes. As long as they are Nike's shoes or AJ's shoes, James will not be fined for wearing them. .

Next, let’s talk about why James wore Kobe’s new sneakers? First of all, this is a memory and tribute to Kobe. In August, Kobe Month, NBA players and fans are remembering and paying tribute to Kobe. Whether he was Kobe’s former little brother or a current Lakers player, at such a moment, James will definitely join in the memory of Kobe. This is also He has the best intentions for Big Brother.

Secondly, from a business perspective, because Kobe has left, there is no way for Kobe to continue to promote and promote this sneaker. As the main spokesperson of Nike, players such as James and Durant will shoulder the responsibility. It plays a role in the promotion and advertising of ZK5, which is why many Nike stars including James have recently begun to wear Kobe ZK5 stars.