It's true that Owen signed Anta.

Anta Sports announced the news of Owen's joining in the official Weibo, and Owen confirmed the signing of Anta. Owen will start his trip to China in May and June, and it will be officially announced soon. Owen's season summary conference also focused on coming to China. If the signing is successful, Owen will become Anta's biggest star after Clay.

In fact, Owen has long known about domestic brands. In an interview in the United States before, when the host said that he didn't know about Anta, or even regarded Anta as a brand of wine, Owen showed an incredible expression and questioned that the host didn't know about Anta Sports. Through the views expressed by Owen in the interview, it can be seen that Owen may be the NBA player who knows the most about the commercial layout of sneakers.

The significance of Owen's signing Anta:

Among domestic brands, Anta has become more and more important, especially in the domestic market, they are on a par with Nike. If Owen is signed again, plus the design is ok, domestic fans will be willing to pay the bill, which is a win-win situation for both sides. After all, Owen is very popular in China, and Anta can also increase his popularity.

Owen's joining Anta Sports not only recognized and supported Anta brand, but also provided new ideas and directions for cooperation and exploration between domestic sports brands and NBA players. ?