First, what kind of thinking is used to do WeChat marketing?

To do micro-marketing, we need to use reverse thinking and abandon traditional marketing concepts. Start by building a personal brand. For example, Taobao is a platform, just like a pond, water is the flow, and fish is the customer. But this pond was built by Ma Yun for us, so we just jumped in to fish (advertising, selling products and fighting to the death). The size of the pond is fixed and the number of fish is limited. The more people there are, the less fish we get. Over time, we will starve to death.

But wechat is different. A WeChat is a person and a point. How to make a pond, a river or even a sea from a point depends on your own efforts. Wechat is just a tool. Marketing is based on the trust of friends. The best idea is to make friends feel that they are helping her buy good products and help her. So to do this, we must use WeChat to build a personal brand and let friends believe you.

Second, do you understand the most basic principles and gameplay of doing WeChat marketing?

Playing WeChat is actually: mixing circles, making contacts, making word of mouth, shaping personal brands, and finally selling products and recruiting agents. But the core is four words: integrity and word of mouth. This is the way to play, at least that's how I play. Let's take a long view and don't limit ourselves to increasing fans.

How to increase the method of powder, a company in Taiyuan suggested:

1, no matter what product you are making, you must first package yourself with your own characteristics (learn to be narcissistic and cool, because individuals become characteristics) (what kind of talent will you have! Art signature will still know the knowledge of clothing collocation, but the premise must be original, not imitation).

2, sharing experience dry goods articles (you can write your own dry goods experience, you can also share dry goods, but you must learn to summarize comments, preferably original, others will recognize)

3. Sharing product safety and health knowledge is to bring you value demand. Don't buy goods directly naked. Remember that the circle of friends is used for sharing, not advertising.

4. There are news pictures and industry-related information, release demand information related to product functions, occasionally send some opinions and constellation information, occasionally send some self-entertainment and gossip information, often send some valuable dry learning content, and don't send political, financial and advertising information.

5, learn to interact in the circle of friends (a little praise or comment must be replied to him, which is a respect for others. He will definitely comment brilliantly next time, answer questions skillfully and humorously, arouse good feelings and learn to praise,) This is the basic way to increase powder!

Third, let's move on to the next item: Do you know the importance of contacts and circles?

Add more coffee, stand beside the rich, stand on the shoulders of giants, stand tall and see far. What kind of people you are with determines the height of your career. Go out more, get to know more people, and see the outside world. Offline communication is the most grounded.

Fourth, what should I pay attention to when making friends in mixed circles?

Networking is very important, and it is also very important for the organization. There are many alliances in the WeChat circle. Proceed from your own reality and invest cautiously on the basis of not wasting money. After all, it is not easy to start a business at the grassroots level to make money. You'd better know what you do before joining the organization. Does it help you?

5. How to build a personal brand? Let everyone remember you as a person? Instead of remembering the product.

Do it: no sword in hand, but a sword in heart. After finding a good product, locate and build the foundation for the personalized signature of the avatar WeChat name. Send high-quality friends circle content every day, with interaction as the ultimate goal, and friends who do not aim at interaction are hooligans. You need to have your own tonality, you can't blindly follow others and you can't imitate them. Remember, interaction, interaction all the time. When the number of friends is small, you should actively reply to comments. This is like trying to reply to every customer quickly when the traffic in Taobao shop is low.

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