To put it bluntly, "hardcore users" are loyal customers. To give an inappropriate example, there are now two milk tea shops. Shop A’s business has always been good, and there are still queues every day. Shop B saw that this was not good, and held an event, directly offering 50% off for the entire store. Before Most of the customers who go to store A go to store B, and those customers who are not swayed by the discount and still choose to spend in store A can be said to be "hardcore users". For them, drinking milk tea is already a part of their lives. It's a store, no matter the price.

Each industry does not necessarily have the same criteria for identifying "hardcore users". Generally speaking, they all meet at least these factors: they are willing to spend money to buy your products, they are loyal to the brand, and they are not easily attracted by you. competitors take it away and are willing to share the product with others.

The word "hardcore user", I borrowed the concept of "hardcore fan" here, the two have similar meanings, and the most well-known and discussed one should be Kevin Kelly's "1000 "a die-hard fan", what does it mean?

Kevin Kelly believes that creators, such as artists, musicians, or writers, in other words, anyone who creates works of art, only need to have 1,000 die-hard fans to make a living. Here are die-hard fans It means that no matter what work you create, they are willing to pay for it, and they are willing to drive two hundred miles to listen to you sing.

Even if they already have your tape, they are still willing to re-purchase the ultra-luxury high-definition version of the package. They will add your name to Google alerts and always pay attention to your relevant information. Buy your collection of out-of-print works, attend your performances, buy your works and have them signed by you.

In Kelly's assumption, die-hard fans will spend one day's salary every year to support your work. One day's salary here is an average value, because many die-hard fans will spend more money to support their idols. . So if a die-hard fan spends 100 yuan on you every year, then 1,000 die-hard fans will cost you 100,000 yuan. After all, most people can earn 100 yuan a day. In fact, on average, it should be more than three to five hundred yuan a day.

So if you have 1,000 die-hard fans, and each of them is willing to spend three to five hundred yuan on you every year, then you will have an income of hundreds of thousands. Then, this is enough to support a content creator.