Long time no see, Regan Noodles who has touched countless people.
To recent posters of various holiday brands.
You can look at the illustrations.
Do you know what are the common illustration styles?
Xiao A will pass this article.
Take you to understand the common styles of illustrations and posters!
Graphic style illustration is mainly color blocks, geometric modeling, smooth outline and more intuitive information, which makes people understand the information conveyed by the interface at a glance.
The flat interface can also better realize the transformation of pictures, and the webpage loading speed is faster. Therefore, graphic style illustrations are widely used in various fields.
Stroke style is an extension of plane style.
Adding outline and brush strokes to plane elements and adding brush strokes to the outline of line-drawing illustrations are more three-dimensional and lovely than plane styles, and are often used in posters, guide pages, logo, etc.
Texture style illustration, also known as grain noise style, is another branch of plane style. The page is superimposed with grain texture, showing a matte texture, which is a bit like sand painting, but more delicate than sand painting.
The main manifestation is the use of a large number of color blocks. Elements are single and clean, and textures are often superimposed on highlights and shadows of elements. Increase the details in the picture through graininess, the picture is natural, three-dimensional and vivid, and the painting style is relaxed and casual.
Ukiyo-e painting refers to "a prosperous and empty world" in Buddhist language. Ukiyo-e painting shows the ups and downs of the world in the form of painting.
Ukiyo-e painting style is based on traditional prints, emphasizing the plane painting of lines and color blocks, with bright colors and birds, fish and waves as the main forms of expression.
MBE illustration is a style created by the designer of Dribbble. It depicts elements with thick black lines, removes unnecessary elements in the picture, and the color blocks are clearly distinguished, round and lovely. With small elements, it is often used in boot page, startup page, logo, etc.
Watercolor illustration is a popular painting method in recent years. Simple lines, gentle colors, quiet and natural, simple and casual lines. Watercolor illustration is particularly creative, which can not only express various styles such as realism, abstraction and magic.
Illustration is one of the most common design elements in our life.
In recent years, it has gradually become the mainstream of poster design.
Different styles of illustrations bring people different visual feelings.
Which one do you like?
PS helps you with retro poster design in four simple steps. Today, this article is about the poster design style of retro funny style, mainly imitating the design style of the 20th century, with a sense of time, revolution and woodcut as the main points. The author also packaged and collected the special materials of retro style!
First, the choice of font.
There is no strict requirement for the choice of font. As can be seen from the miscellaneous advertising fonts in the photos, the only requirement for fonts is that the strokes should be thick! Make it bigger! Be eye-catching. As for serif, it's nothing. There's not much problem.
Of course, choosing traditional Chinese characters can add more retro flavor.
Second, the text modification
1, color block backing: in the era when there was no PS a long time ago, there were not many decorations that could be added to the text. Adding simple color blocks to the text was the most commonly used method of text modification in that era. It is recommended to use a color block without rounded corners.
2. italics: now it seems that low-explosive italics can be seen all over the street, even then it was not a trend.
3. Arc character: first draw an arc with the pen tool, and then click the arc with the text tool to input arc characters. If you need to adjust, you can hold down the Ctrl key and use the mouse to adjust ~ to explore together.
4. Word order: You can try to use the word order from right to left or from top to bottom to increase the sense of the times, but it is not recommended to use it in large text (posters should not be large text).
5, woodcut style: Most of the pictures in retro funny posters are woodcut style, and characters can also use pen tools to outline multiple irregular polygons (quadrangles) to increase the woodcut sense of characters. For example, a group of pictures describing the hard work of designers that were very popular before.
Third, mottled texture.
This is a very important skill to create a sense of time. Take the cover as an example. Whether it is mottled or not gives people a completely different feeling ~ I have prepared a mottled brush for everyone:
The use method is simple. Add a mask on the layer to be mottled (if there are many layers, you can group them first and then add the mask), then use a black mottled brush, resize and print directly. If you think there are too many spots, you can use a white brush to erase and modify the mask, which is very convenient.
Fourth, the use of retro elements.
In the retro funny style posters, a lot of retro elements are used, including red and special radiation, five-pointed stars, ribbons and retro labels.
Here is a simple way to make radiation.
Here, I want to focus on retro labels. Retro labels can be used to carry the main title of the whole poster, or they can be used as small decorations.
I really like this thing, so I made ten labels in one breath this morning. Here is PSD for you to download or see how to do it (non-vector):
Fifth, retro color matching.
Color matching is very important in the design of retro funny posters.
Common colors are red, blue, beige and light yellow. I recommend a safe way to choose a color scheme, that is, look for retro posters with your favorite color on the Internet, and extract the color scheme to design your poster.
Printed art form poster design paper printed art form poster design paper
I. Overview of Printmaking Posters
1, the birth of printmaking
Prints have a long history and sprouted in ancient primitive society. The earliest form was a game-like activity in which primitive people printed colors on caves by hand. A kind of geometric printed pottery named after printing geometric decorative patterns on the pottery blank appeared in the vast area south of the Yangtze River in China. Before the ceramic blank is dried, the geometric pattern on the ceramic blank is stamped with a stamp, and then fired. These are the "printing" attempts of the ancestors of the Neolithic Age. Seal cutting, seal cutting and portrait brick in ancient China can be said to be an important process of block printing, especially portrait stone and portrait brick, with the most outstanding artistic achievements. Its content is rich and colorful, and some depict social customs and social life scenes, such as feasting, acrobatics and dancing. Some of them take fairy tales as the theme, but the most important thing is to promote the historical stories of loyalty, filial piety and loyalty, to show the heroic daughters of loyal ministers, dutiful sons and virtuous women and the allusions of ancient sages, such as the stone relief of Min Ziqian's mother, and to show the story of Min Ziqian's good for evil and filial piety to his stepmother. With the emergence of printing materials such as ink and paper (artificial ink appeared in Shang dynasty, ink was widely used in Zhou dynasty, solid ink was used in Qin dynasty, and ink was used in printing in the sixth century, which promoted the development of printing; In the Western Han Dynasty, cursive paper appeared, which was of poor quality and was not recognized by the upper class. In the first year of Yuan Xing in the Eastern Han Dynasty, that is, in 105, Cai Lun invented plant fiber paper suitable for writing in Luoyang on the basis of summarizing the previous paper-making experience, making paper a common writing material. The appearance of ancient prints in China is a natural thing. Printmaking originated from printing, and China is recognized as the country of origin of printmaking in the world. Up to now, the earliest and most well-preserved print work in the world is the drawing of the Diamond Sutra in 868 AD, at least 500 years earlier than in the West. The reproducibility of early prints has become a recognized fact in the art world. However, from the very beginning, China traditional printmaking was not only a printing form, but also included the unique culture and ideological skills of the Chinese nation. China traditional printmaking is like a towering tree, and its deep roots contain profound cultural connotations. Printing, as one of the four great inventions in China, germinated with the birth of China culture and matured with the development of China culture. It is an ancient art and has never left the culture for a moment.
2. Traceability of posters and printed matter.
As the German thinker walter benjamin said, the social influence of works of art often depends more on reproduction and dissemination than on technology itself. Posters and prints are doomed to be interdependent from the moment they are born. The invention of papermaking is an extremely important part of block printing. In the Eastern Jin Dynasty, Emperor Huan Xuan used paper as waste, and the application of paper became more and more popular. From then on, people in China began to use paper as a medium to spread information. This medium is called "Notice", which is an ancient poster of China. Some of these posters are written directly by calligraphy or hand-drawing. With the continuous upgrading of the number and scope of posted notices, direct calligraphy painting can no longer meet the demand for the number of posters, thus promoting the development of indirect transfer posters. The earliest poster print in the world —— During the Qing Dynasty of the Northern Song Dynasty, the copperplate advertisement of Liudian appeared in Jinan, Shandong Province. It's in the museum of Chinese history now. The bronze plate is engraved with the name of "Jinan Liujiagong Needle Shop" and the pattern of the white rabbit smashing medicine. On both sides of the pattern, it is marked with "Recognize the white rabbit in front of the door as a souvenir", and even a relatively complete advertising copy is attached below the poster. The poster is neatly composed and illustrated, including the white rabbit symbolizing the store logo and the advertising language promoting the product quality and sales methods. This copper poster is 400 years earlier than the earliest print advertisement recognized in the world-the advertisement for promoting religious books printed by william caxton, the first British publisher, in 1473. During the Ming and Qing Dynasties, due to the development of handicraft industry, the cultural field was prosperous and active, which greatly promoted the publishing industry and achieved the heyday of printmaking. In the Ming Dynasty, engraving printing technology became more and more mature, involving a wide range of contents and themes, and various engraving centers were formed in various places, such as Huizhou in Anhui, Suzhou in Jiangsu, Nanjing and Jianyang in Fujian. It may also be because of competition that booksellers everywhere pay special attention to attracting readers with exquisite printed matter. During the Wanli period of the Ming Dynasty, calligraphy and printmaking appeared colorful, and many excellent seal engravers and painters devoted themselves to the creation of calligraphy and printmaking. These color prints with different styles were welcomed by the society in the form of novels and opera illustrations, which played an important advertising role in the dissemination and popularization of literary works at that time and in strengthening the appeal and appeal to readers. Among them, The Romance of the Western Chamber by Wang Shifu in Yuan Dynasty and Water Margin by Shi Naian in Ming Dynasty are the most representative. Woodblock printing gradually flourished in the Song Dynasty in China, and it also laid another poster art-woodblock New Year pictures. The more famous ones are Taohuawu New Year Pictures in Suzhou and Yangliuqing New Year Pictures in Tianjin, also known as "Southern Peach and Northern Willow". In addition, there are Yangjiabu New Year Pictures in Weifang, Shandong, Fengxiang New Year Pictures in Shaanxi, Zhu Xian New Year Pictures in Henan and Foshan New Year Pictures in Guangdong. These traditional New Year pictures all have the artistic function of posters. Because the woodblock New Year pictures not only satisfy the aesthetics, but also convey the folk cultural life of "exorcising evil spirits and celebrating happiness" (graphic poster design art: Jiyang). Up to today, New Year pictures are still full of "Chinese style" in poster design, which promotes the traditional culture of China. 1866, Jules Sherette, a French painter and designer, designed and produced the world's first colorful stone poster in his printing house, which was known as "the father of modern posters". The appearance of this stone poster symbolizes the birth of modern posters. At the beginning of the 20th century, the western part of Expressionism painting had a far-reaching influence on poster creation, which came from the woodcut poster works made by artists for their own art exhibitions. These works tell the creative theme with strong black-and-white contrast, intricate lines and expressive knife techniques. These exaggerated expressions undoubtedly deeply touched people's senses. In the field of design, the influence of expressionist poster style continued until the 1960s.
Second, the artistic form and expression of printmaking in posters
1, the artistic form and expression of relief prints in posters
Letterpress painting is one of the oldest printing techniques, and its principle is relatively simple. It is to carve out the places that do not need printing with a knife, apply ink to the raised parts of the engraved flat plate and transfer it to paper. Among them, hand-carved woodcut prints are the most common relief. This ancient art, which originated in China, spread throughout Europe and Asia through Islam. With the development of papermaking industrialization in the15th century, block printing, as a unique visual imaging language, carries the function of conveying all kinds of information. It is worth mentioning that relief prints often choose materials with textured surfaces for printing, such as clothes, floor tiles or other surfaces with special textures. This innovation is also the essential requirement of poster design, and texture effect is a unique expression and visual art language in poster design. As one of the elements of beauty, texture effect itself has a strong visual sense, which is highly valued in the creation and design of prints and posters, and has also become an important link between the two art forms. The production of printmaking posters mainly depends on the different creative themes and styles. In fact, except for wooden boards, almost all different media will bring creative inspiration to designers, such as rubber, plastic, composite materials and even human fingerprints. These materials are smooth, soft and unique in texture, which is more conducive to improvisation.
2, plate making and poster style
First of all, from the development and production of modern posters, there are overlapping experiences with the history of printmaking. In the 1920s, posters were mainly painted. At this stage, posters experienced a change from black and white to color. During this period, many poster designs were completed by printmakers. Printmakers reflect their feelings about art in poster works, and a large number of classic black-and-white print poster works have appeared at home and abroad, which not only show the artistic charm of prints, but also bear the conveying function of posters and the artist's sense of social responsibility.
( 1)
As a plane poster, there are two common ways to express the artistic language of the plane poster with black and white blocks: one is intaglio carving, the other is to carve white lines on a black background; One is engraving, with black lines on white background. Generally speaking, carving white lines is relatively simple and convenient, so it is more common to carve poster prints in this way. As the simplest color system, black and white is inclusive and ranks in the extreme color realm. Black-and-white contrast color is a common visual language for woodcut to express thousands of images, which is gradually favored by many graphic designers. The quietness, simplicity and simplicity of black and white blocks are also the design and creation concepts strongly advocated by Guntelamburg, a poster designer. Most of his poster works are based on block performance, forming a unique design style.
(2)
It is difficult to express the "black line" in the artistic language of printmaking posters with lines. When making a plate, we should not only consider the modeling but also imitate the hand-drawn effect, which requires careful knife processing on both sides of the line and leveling the area outside the line. The representative graphic poster "Roar, China" is a classic masterpiece in the anti-imperialist and national salvation upsurge in 1930s. The work uses positive engraving to show the body of a blindfolded, tightly bound and humiliated man. The poster shows the muscles and body lines distorted by rising from the shackles with sharp knives, and conveys the strong visual impact of the work. The line expression of different textures has certain symbolic significance and personality characteristics in people's emotions. Through the treatment of lines, the plane poster has a straightforward and subtle interpretation of the theme of the poster with its unique artistic charm and strong visual contrast, forming a unique style of poster art, which may be the reason why designers have always loved it.
3. Printing and poster functions
Printing can be regarded as a derivative of plate making, especially as a printed matter with poster function, and printing is an important form to show its final effect. There are two methods for color relief printing. One is to reduce the color registration of the plate, and overprint the colors of the front and back plates to form mixed colors. The other is multi-version color matching technology. At the beginning of last century, color printing posters had a great influence on the "Pop" art which was born in 1960s. Under the background of social change and popular culture, designers pay more attention to the vitality of visual language. Use the most common visual images as creative elements. The picture below shows the poster work "A New Hope" created by pop artists, which is composed of many colors.
4. The artistic form and expression of intaglio printing in posters.
Gravure is a kind of intaglio carving, stone carving and bone carving, which can be traced back to the Paleolithic Age. The original metal prints were designed by gold and silver artisans through rubbing. With the progress of chemistry, designers began to try to carve by corrosion. The lines of this sculpture are more delicate and smooth, which can show more abundant poster art works. Gravure printing pays more attention to the understanding of tools and materials, and can express creativity and ideas through etching, which requires familiarity with material characteristics and proficiency in tools. Needle carving and line drawing knife can show exquisite graphic design works. In the performance of poster works, some power tools, steel wool and sandpaper can create rich texture effects. This microscopic artistic creation form is often an indispensable element in poster design and plays an important role in both aesthetics and visual communication. Many contemporary graphic design works in China often use a long-standing acid-free etching plate-making technology. Among them, the design and production of zodiac stamps adopt the traditional intaglio line carving method. Because of the fine lines, the details of traditional patterns can be perfectly expressed. In addition to stamps, the graphic design of various banknotes also belongs to line carving images.
Third, the conclusion
The creative process of printmaking posters itself contains great creativity, which will involve the selection of colors, the processing of graphics and the scrutiny and design of copywriting. The ultimate goal of poster creation is to leave an indelible impression on people's hearts. Then, different printing plates tell frightening stories in the process of creating plate making. These materials and techniques for making posters are very important, and they all contain specific time and space information. Besides art itself, printmaking can also bring inspiration to posters. In the inheritance of conceptual art, printmaking has always been driven by cultural concern and emphasized social intervention. Before the arrival of the information age, printmaking once pushed the function of posters to a climax. Poster is a kind of popular art, and printmaking is rich in cultural resources. Printmaking combines traditional aesthetics with mass media and has the characteristics of diversity. Prints can produce and disseminate all kinds of information in different printing ways. Any form of posters, announcements, posters and other mass communication can be completely interpreted through printmaking. Although these works may have temporality, they exist in a unique and completely different way. In the eyes of the public, the plane poster is a work of art in the poster, while in the eyes of artists, the poster is a platform for printed matter to realize its social function and display its unique aesthetic value.
Author: Wang Xiaowei Unit: Chuzhou Vocational and Technical College.