Chinese symbol of "Red Flag"
Hongqi automobile has been a symbol of "national automobile" since its birth, because it always appears in important occasions such as military parade and receiving VIPs. The Chinese character "red flag" used by the logo behind the red flag has also continued to this day. Borrow the inscription on the cover of 1958, which was first published in May. Its connotation and significance are extremely rich, and it usually appears at the rear of a red-flag car or on the steering wheel.
Sunflower sign
Sunflower logo is the first official logo of Hongqi Automobile. Born in 1964, it was designed by Ai Biyao, a conductor technician, and was first applied to the steering wheel of CA770 three-row red flag limousine on 1965. The logo of Sunflower Car means "Sunflower after Sunflower", representing stability, harmony, flag and high-end. In the center of the logo is a golden sunflower in full bloom, surrounded by the classic China red, which means that China automobile industry is as sunny and prosperous as a vibrant sunflower. The golden color of the sign is the color of the sun, representing sacredness, dignity and luxury; Sunflower symbolizes clarity, persistence and the courage to pursue ideals. Since then, the sunflower symbol has become an important symbol of domestic limousines and a classic symbol of the Red Flag for 54 years.
Brand-new red flag sign
With the rapid development of domestic economy and the overall development of automobile manufacturing industry, Hongqi Automobile released a brand-new concept car on 20 18, and adopted a brand-new logo on the steering wheel and hub of the concept car. The design concept of the new logo still continues the spirit of the red flag. The logo is shield-shaped, filled with gold, red and black, and the red flags spread on both sides are symmetrical, forming a stable whole, which symbolizes the victory of the red flag brand. The black background is covered with warp and weft grids, symbolizing a new era of Internet of Everything; The contrast between gold and red not only has strong contrast and visual impact, but also shows the classical beauty of China.
At present, although the mainstream red-flag car does not use sunflower as the logo, it still uses the word "red flag" at the rear as a continuation of the classic, and adopts a brand-new logo in the center of the car. The use of the new car logo is also the result of Hongqi Automobile's continuous marketization and commercialization while inheriting the heavy responsibility of "national car". The combination of the two logos can not only reflect its heavy history, but also show its brand strategy of embracing the new era.