Calculate marketing performance. Tik Tok group purchase function is an online marketing tool launched on Tik Tok platform, which mainly serves local life service providers such as catering, leisure and entertainment, hotels, tourism, etc. It supports two types: logistics distribution and verification at the store. After a merchant becomes an Enterprise merchant through platform authentication, it can create a group purchase activity and display the group purchase information in the form of short video or live broadcast. Users can see the corresponding group buying activities when browsing short videos or live broadcasts, and then place an order to buy.