STUSSY is both popular and classic
When SHAWN STUSSY started selling surfing clothing and supplies at LAGUNA Beach in California in 1980, 25 years ago, he might not have expected that, Your name will be sought after by countless people in the future, and even worshiped.
At that time, SHAWN STUSSY founded the "STUSSY" brand, and the origin of the brand also has an interesting story: STUSSY himself also liked surfing. He thought the graffiti signature he designed was cool, so he made it Wrote it on my skateboard.
After seeing STUSSY’s signature, other people also thought it was very beautiful. Some people will ask SHAWN STUSSY to help them paint graffiti on their skateboards or clothes. In this way, STUSSY's graffiti name spread along with his works and became known to more and more people.
Gradually, SHAWN STUSSY came up with the idea of ??printing graffiti signatures on T-SHIRT and selling them in bulk. The response was very good.
After the business grew, SHAWN STUSSY opened a company selling surfing clothing and supplies, and launched the brand "STUSSY", and the graffiti name naturally became the brand trademark.
This type of clothing with a strong casual style quickly became popular, and SHAWN STUSSY began to consider expanding STUSSY's business scope.
In 1985, he began to enter the fashion market and quickly achieved success. From surfing to fashion, STUSSY completed a very difficult transformation.
At the same time, STUSSY also began to enter the skateboard market. It should be said that this transformation from surfing to skateboarding is relatively normal.
Of course, SHAWN STUSSY will not let go of the streetwear market. He added the designs of skateboarding clothes, work clothes, and old school uniforms to STUSSY's clothing design, forming another type of street clothing that is different from the original style.
The streetwear industry during that period was also facing changes. With the birth of new brands and the popularity of large-size clothing, STUSSY took advantage of this rare opportunity to establish its important position in the field of streetwear.
In the process of STUSSY's rapid development, it continues to absorb regional cultures from outside the United States, such as the United Kingdom, Japan and other countries, as well as music, art, graffiti and other artistic elements.
Among them, Japan has played a great role in promoting and developing STUSSY. It has turned STUSSY from a simple popular brand into a high-end brand with great collection value.
Coupled with the retro trend that emerged from the end of the last century, STUSSY, as an old street brand, has naturally attracted more and more attention.
Today, STUSSY’s styles are more diverse, from surfing to skateboarding, from fashion to street brands, and even from REGGAE (reggae music) to hip hop, STUSSY is unique in any style.
No matter how the trend changes, STUSSY’s status cannot be shaken.
Twenty-five years have passed, and STUSSY has always been at the forefront of fashion. Popularity is like a rebel, rebelling against the classics.
But over time, fashion transforms into new classics.
STUSSY relies on each of its products to create such a popular classic in a quarter of a century.
When STUSSY holds a series of commemorative activities for its 25th anniversary, let us stop and pay our deep respect to it.
Stussy Introduction This brand was founded by Shawn Stussy in 1980. Before that, he always liked to surf for others at Laguna Beach in California, USA, and signed Stussy's signature on his own surfing version. .
Later, more and more people came to him for autographs... One day, Frank, a clothing manufacturer, asked him to cooperate and print his signature on T-shirts for sale, and a brand was established.
Later, Harajuku fashion godfather Fujiwara Hiroshi advocated this brand, and it finally became popular in Japan. Later, the craze spread to Hong Kong and Taiwan... and became a legendary brand of streetwear.
At first, Stussy’s design elements were only centered around surfing, but later they moved towards diversified designs such as X-Game. Most of Stussy’s design elements were skulls, crowns, Jamaica, black culture, Old Skool and other copy, paste, paste, etc. elements.
Stussy is actually not very popular in the United States. On the contrary, with the help of the Japanese, it dominates the Asian Street Wear market. For this reason, the current design style is similar to that of many Japanese brands. The brands are very similar!