2021 Chinese Valentine’s Day shopping mall activity plan

In order to ensure the smooth and successful execution of the event, it is necessary to formulate an activity plan in advance. The activity plan is formulated for a certain event Details, steps and arrangements for specific action implementation measures. So what kind of activity plan is good? The following is the shopping mall activity plan for the Chinese Valentine's Day in 2021 that I have collected for your reference. I hope it can help friends in need. < /p>

　x month x day - x month x day

3. Planning purpose

1. The Chinese Valentine’s Day should be distinguished from Valentine’s Day, from the caliber of communication to the content of activities The organization is based on the love between husband and wife.

2. The theme of the entire planning revolves around "emotion, love, family" to achieve the integration of activities and marketing activities.

IV. Activity content

1. We love each other and love the Chinese Valentine’s Day the most - "My Love and I" large-scale collection activity.

Do you still remember the first photo you took together? Do you still remember the promises you made when you faced your relatives and friends? The large-scale collection activity of "My Love and Me" has begun, and the earliest wedding photos and earliest wedding promises will be collected from now on. After the activity, the wedding time will be scheduled sooner or later according to the date of the photo shooting.

The earliest 5 wedding photos, the owner of each photo will be rewarded with xx exquisite gifts worth 200 yuan;

The earliest 5 wedding promises, the owner of each promise will be rewarded with xx value A beautiful gift worth 200 yuan.

Photos (after the collection is completed, they will be made into a display stand, and the original photo will be returned to the person)/Promise will be handwritten and signed by the customer, and will be made into a display stand and placed on the Zhongxing Plaza event site for display.

Person in charge: xx

2. We love each other and love Chinese Valentine's Day the most - 23% off the current price of clothing items on xx Pedestrian Street. (Limited time discount, announced on live broadcast) Pedestrian Street is responsible for negotiation and execution.

Contact person: xx

3. We support each other and love the Chinese Valentine's Day the most - xx large-scale theatrical performances and exciting live events.

xx month xx - xx day, x Liuhe Plaza wedding show;

xx month xx day - xx day, x Zhongxing Plaza wedding show;

On xx, xx, x Zhongxing Plaza Yuandu Liuyun - Century Thai-Chinese Cultural Year series of activities;

Person in charge: xxx

4. We love each other and love the Chinese Valentine's Day—— Thousands of paper cranes represent sincerity.

Under the guidance of the staff, they folded the paper cranes themselves to express their prayers for love and a happy life, and finally hung them in the Zhongxing Plaza, a pedestrian street.

Notices will be issued on the afternoon of xx, requiring pedestrian street employees to fold paper cranes first.

Person in charge: xx

5. We support each other and love the Chinese Valentine’s Day most - x Chinese Valentine’s Day Magpie Bridge Party!

Purpose: Taking advantage of the traditional Chinese festival "Qixi Festival", we will organize the "Magpie Bridge Party" event with a social welfare nature to attract more customers to enter and learn about xx.

Time: xx month xx to xx month xx

Cooperation unit: xx radio station

Activity theme: Meeting you and me, is it fate in Thailand? ——x Tanabata Magpie Bridge Club

Media introduction: xx radio station has four professional frequencies: news, economic life, traffic music, and health and entertainment. It currently uses 10 kilowatt medium wave and 5 kilowatt FM dual coverage transmission. In addition to the 12 counties and cities in Weifang, the direct audience is more than 10 million people. The flagship program of News Frequency, "Magpie Bridge in the Starry Sky" is a long-established program that has been running for nearly ten years. It currently cooperates with fifteen formal matchmaking agencies. Each matchmaking agency has thousands of single members. The program "Magpie Bridge in the Starry Sky" has tens of thousands of members. special audience group.

Activity stage:

First stage: Registration stage from August 9th to August 25th

Interested parties can go to the xx main service desk, Sign up at the main service desk of Century Taihua Plaza and the service desk of Sano Supermarket;

The second stage: the blind date stage

On xx, xx, a large-scale folks meeting was held in x, hosted by the company The personnel will make a list of applicants.

Person in charge:

6. We love each other and love Chinese Valentine’s Day the most – what can I give to my lover!

From August 17th to August 20th, if you spend more than 100 yuan in xx, you will receive a special discount card from the famous flower shop in Weifang - Zhilan Flower House. ***1000 pieces in total, while supplies last, you can also enjoy the special planning service of free flowers delivered to your home.

Person in charge: xxx

7. We support each other and love the Chinese Valentine's Day the most - a competition for love between husband and wife.

Husband and wife love competition, Chinese Valentine's Day party, held in Zhongxing Plaza: announced through the media in advance, invited 10 pairs of customers to participate in the husband and wife love competition event to compare tacit understanding, talent, and craftsmanship.

Invite jewelry and cosmetics manufacturers to increase title sponsorship, as well as event gifts, backgrounds, performances, and 40% off jewelry items for a limited time.

Person in charge: xxx

Material preparation:

1. Let’s help each other and love 500 Chinese Valentine’s Day posters the most.

The design atmosphere reflects traditional Chinese festivals and the love, warmth and softness between husband and wife.

2. The quantity and content of the x display rack will be determined by the artist and completed by the design department.

The above is completed by the design department.

3. Live broadcast script and live music selection.

4. The key customer department is responsible for the DP point of the main entrance of xx.

5. Promotion of the event

1. Page 1/2 of Weifang Evening News;

2. Banner.

3. x display rack and publicity board.

4. 50,000 text messages for promotion.

5. Use xx radio station channel for publicity;

6. Materials and costs

Publicity:

1. Print advertising Weifang Evening News 1/2 edition xx yuan

2. Chenhong Information xx yuan

3. Banner fee xx yuan

4. x display rack xx yuan

5. 100,000 text messages xx yuan

6. Bulletin board cost xx yuan

7. Radio advertising cost xx yuan

Subtotal: xx yuan

Single-page printing cost:

1. Personal information card for folks meeting xx yuan

2. Information form fee xx yuan

3. Paper crane material cost xx yuan

Subtotal: xx yuan

Gift cost:

1. "My Lover and I" gift cost xx yuan.

2. "Couple Love Competition", the cost of materials required on site: xx yuan.

Subtotal: xx yuan. Chinese Valentine’s Day shopping mall activity plan 2

1. Activity theme

Mutual support and loving Chinese Valentine’s Day

2. Activity time

x xx day - xx day Love.

2. The theme of the entire planning revolves around "emotion, love, family" to achieve the integration of activities and marketing activities. < /p>

Do you still remember your first group photo? Do you still remember the promises you made when you faced your relatives and friends? xxx "My Love and Me" large-scale collection event has begun, and collection starts from now on The earliest wedding photos, the earliest wedding promises... After the event, the wedding time will be scheduled sooner or later according to the photo shooting date.

The earliest 5 wedding photos, the owner of each photo will be rewarded with xxx exquisite gifts worth xx yuan.

There are 5 earliest wedding promises, and the owner of each promise will be rewarded with xxx exquisite gifts worth xx yuan.

Photos (after the collection is completed, they will be made into a display stand, and the original photo will be returned to the person)/Promise will be handwritten and signed by the customer, and will be made into a display stand and placed on the xx Square event site for display.

Person in charge:

2. We love each other and love Chinese Valentine's Day the most - 23% off the current price of clothing items on xxx Pedestrian Street. (August 18th - 20th, limited time discount, announced on live broadcast)

The pedestrian street is responsible for negotiation and implementation.

Contact person:

3. We support each other and love the Chinese Valentine's Day the most - xxx large-scale theatrical performances and exciting live events.

From x month x to xx day, xx square wedding show;

x month xx day to xx day, xx square wedding show;

x On xx, x, x, x, the rhyme of the kites in xx square - a series of activities in xx;

Person in charge:

4. Help each other, love the Chinese Valentine's Day the most - thousands of Paper cranes represent sincerity

Tens of thousands of paper cranes are displayed on xx Pedestrian Street to welcome the Chinese Valentine's Day. In the early stage, xxx employees can fold them by themselves, and the materials used will be reimbursed by the company. On the Chinese Valentine's Day, paper and pens for the paper cranes can be prepared on site , customers can fold the paper cranes by themselves under the guidance of the staff to express their prayers for love and a happy life, and finally hang them in the pedestrian street - XX Square.

Notices will be issued on the afternoon of August 10, requiring pedestrian street employees to fold paper cranes first.

Person in charge:

5. We love each other and love the Chinese Valentine’s Day most. ——XXXX Chinese Valentine's Day Magpie Bridge Party!

Purpose: To take advantage of the traditional Chinese festival "Qixi Festival" to hold a social welfare "Magpie Bridge Party" activity to attract more customers to enter and learn about xxx.

Time: August 10th to August 20th

Partners: Kuba Mall, Gome Electrical Appliances

Activity theme: Meet you and me, fate is here Gome - xxx Chinese Valentine's Day Magpie Bridge Party

Format:

Blind date registration is in the form of a form, fill in the blind date meeting registration form.

The staff will register the filled-in registration form into the blind date registration card produced and post it on site.

Activity stage:

First stage: Registration stage from August 10th to August 20th

Interested parties can go to the xxx main service desk, Register at the main service desk of Century xx Hua Plaza and the service desk of xx supermarket.

Second stage: blind date stage

On September 2, a large-scale folks meeting will be held in xxx, and company personnel will make a list of applicants. Qixi Valentine’s Day shopping mall activity plan 3

1. Activity subject

Chinese Valentine’s Day, Chinese people’s own Valentine’s Day

2. Activity time

From x month xx to x month xx, 20xx

3. Activity content

Activity 1: My lover---I make the decision

Romantic Chinese Valentine's Day, affectionate styles, 40% off all clothing items, 20% off all fine leather shoes and travel shoes, 50% off all woolen sweaters, hot sales on Chinese Valentine's Day, sweet gifts, dress up your girl (him) . (Except for express and special offers.)

Customers born on July 7th can receive a free Valentine's Day rose with their ID card.

Any customer who purchases over 77 yuan will receive a sweet Valentine's card and a rose.

Flower ordering and flower delivery services.

During the event, the flower counter will accept customer orders and send flowers (in urban areas only) to convey the passionate love on your behalf.

During the event, any customer who needs gift packaging can present their shopping receipt to the main service desk on the first floor for free packaging.

Activity 2: Passionate Chinese Valentine's Day, romantic gift--chocolate

During the event, if a total of 177 yuan in clothing items is accumulated on the same day (a single ticket of 77 yuan or more is not discounted in supermarkets), you will receive exquisite chocolates. A box or a rose. (With your shopping receipt, go to the main information desk on 1F to collect it.)

Activity 3: The Chinese Valentine's Day is full of affection, souvenirs send deep feelings

1. Jewelry: pure gold xx yuan/gram, Platinum pt950: 385 yuan/gram. 25% off all silver jewelry, 50% off at the jade counter,

50% off all Hong Kong Good Luck diamond jewelry, Lao Fengxiang brand gold 208 yuan/gram, 20% off diamond jewelry.

2. Luxury watches:

During the event, all high-end watches will be discounted by 15%, and a Geya series women’s watch will be given as a gift (valued at xx yuan).

30% off on all cartoon watches and headwear.

3. Cosmetics: Olay, Maybelline, 10% off on all products (except for special offers). The xx sunscreen series is 15% off, the Whitening series is 20% off, and Yue Sai, Dr. Li, and Kose are on sale for 10% off.

4. A run-up to the start of the new school year, a chapter on family affection for students...

A run-up to the start of the new school year, carefully prepared for students in the new century: 20% off on luggage and bags, cultural and sports supplies, and daily life There are a lot of discounts on supplies...

5. Happy Chinese Valentine's Day, the supermarket is buying xx peanut oil at a special price of 68 yuan/barrel, half price on bread, 30% off on cooked food such as chewing gum, golden basket, etc., and launch of pasta day 30% off on 4 types of products, and eggs are on sale at special prices from time to time!

6. Down jackets are on sale in off-season (4F down jacket hypermarket)

Thousands of down jackets are on sale in off-season in the down jacket hypermarket on the fourth floor , freezing hot sale starting from 88 yuan! To keep love warm, what are you waiting for?

IV. Advertising

1. Rainbow Gate: Romantic Chinese Valentine’s Day, sweet giveaway, x month x Day - x day

2.16 color pages: 10,000 pieces

3. TV station publicity

4. Meteorological Bureau publicity

5. City Economic News

6. Store activity billboards

7. Activity plan 4 to decorate Chinese Valentine’s Day shopping mall with event atmosphere

Activity theme

Event time

xx month xx - xx month xx.

Activity 1

Romantic Chinese Valentine’s Day meet at the Xinglong Magpie Bridge Party.

From xx to xx, a large-scale Magpie Bridge will be set up at the north gate of Xinglong Mall. The Magpie Bridge is majestic, running across the north and south like the Milky Way. Hanfu will be prepared for customers on site, allowing you to dress up and board the Magpie Bridge in person. Go and experience the loyal love of Cowherd and Weaver Girl!

During the event, customers who spend more than 100 yuan in the mall can participate in the following activities with their shopping receipts:

1. Wear Han costumes on Magpie Bridge to dress up as Cowherd and Weaver Girl, and take photos for free.

2. Walking hand in hand on the Magpie Bridge, your love will last forever and you will have a happy life

3. Customers who are not shopping can also spend 10 yuan to take photos on the Magpie Bridge.

4. During the event, the handicraft shop on the second floor provides customers with free paper crane raw materials. Customers can hang the self-folded paper cranes with their wishes on the Magpie Bridge to pray for love and happiness. (Limited to 2 per person)

Activity 2

Romantic Chinese Valentine’s Day Qiao Qiao Contest.

Chinese Valentine’s Day, formerly known as Qiqiao Festival. "Qiao" means begging, "Qiao" means ingenuity, and "Qiao" means begging for wisdom and happiness from the gods. There are many ways to beg for skill, including: threading needles and threads to test skill, making small items to test skill, making skillful food to test skill, placing fruits and melons on the table to beg for skill, etc. In order to inherit the classics and perform romance, at 7:07 on the evening of the Chinese Valentine's Day on August 2, the Chinese Valentine's Day Qiao Qiao Contest will be held on the North Gate Stage of Xinglong Mall! Take you into the ancient and beautiful romantic world!

Competition items: threading a needle against the moon, paper-cutting with skillful hands, making skillful food, carrying wife on the back, singing love songs on Chinese Valentine's Day, and a test of tacit understanding.

Competition requirements: Couples cooperate and complete the above competition items together. They will be awarded in order according to their scores: first, second and third prizes for tacit understanding, and a mysterious lover grand prize of varying values!

Registration for various competitions is now open!

Activity 3

Chinese Valentine’s Day, a golden show of passion - the 20xx Valentine’s Day series is newly launched.

Xinglong Golden House offers Valentine’s gifts at the Chinese Valentine’s Day and Valentine’s Day couples counter.

Romantic lover’s gift———— Couples’ rings are especially recommended. The lover’s gold ring is 299-799 yuan/piece (happiness ring, vow ring, blessing ring).

Dream collection gift——couple pendant.

Blessing gift for your lover——gold necklace and bracelet.

Activity 4

Romantic Chinese Valentine’s Day and Love in the Golden Autumn Costume Matching Competition for Hundreds of Couples.

From xx to xx, customers can choose and match Xinglong clothing at the clothing, shoes and hats, and knitwear shopping malls to create a pair of "man and rich girl", and the mall will take photos and display them. , and conduct selection at the same time. On the night of Chinese Valentine's Day on the 2nd, the selected contestants with matching costumes will be rewarded on the North Gate Stage.

Award settings:

The first prize for one pair of Diamond Lovers will be awarded with a face value of 299 yuan; the second prize for the second prize will be one pair of 6 pairs of Golden Lovers with a face value of 99 yuan for each pair.

Various shopping mall activities:

Food shopping mall: Romantic Chinese Valentine's Day - Chinese Valentine's Day

During the Chinese Valentine's Day event, buy chocolate gift boxes and get roses. And free packaging.

A total of 50 yuan worth of shopping at the food mall that day plus 9.9 yuan can be exchanged for a bag of imported chocolates. Redemption location: Imported food stores in food malls

Famous shopping malls:

1. Gold is given to lovers on Chinese Valentine's Day: the full price of pure gold jewelry in the Golden House is 235.99 yuan per gram.

2. Lovers come to meet each other on Chinese Valentine's Day, and four major gifts of famous brand jewelry are available.

3. Give diamonds to lovers - Love Eternal Prosperity Jewelry Couple Ring Exhibition.

4. Xinglong Jewelry, K Gold, and Ring Exhibition.

5. Xinglong Makeup - dress up as a perfect lover.

6. The prosperous couple witnesses love every second.

Shoe and hat shopping mall:

1. Romantic Valentine’s Day gift for Chinese Valentine’s Day.

New shoes will be launched in the autumn of 20xx, and you will get fashionable couple slippers for orders over 300.

Wonderful life, drawn from now on - on-site production of painted shoes for couples (Location: Main Road of Shoe City)

2. Wrap "love" on Chinese Valentine's Day.

On Chinese Valentine’s Day, customers who purchase bags from the luggage cabinet will receive a free pure leather wallet or belt if they spend 200 yuan or more with a single credit card;

Valentine’s Day satisfies men’s “waist demands.” , improve women's taste, buy brand belts with 21 off for purchases over 100.

Department Store:

A Thousand Miles of Marriage: Two customers each choose one from multiple red threads at the same time. If the ends of the red threads are tied to the same doll, they win. . 10 yuan three times. If you don’t win three times, you will get a beautiful gift.

Clothing Shopping Mall:

Chinese Valentine’s Day, Romantic Valentine’s Day

Autumn clothing is on the market.

Love recommends clothing for golden autumn weddings.

Knitting Shopping Mall

Romantic Chinese Valentine's Day - Underwear expressions:

1. "Ancient and Modern" brand, large sale for xx yuan.

2. The new underwear in 20xx is newly launched

Home appliance shopping mall: Chinese Valentine’s Day on xx, xx, mobile phones for couples are highly recommended.