The two stores * * * cover an area of 300 square meters, and the decoration is inspired by the NBA franchise store on Fifth Avenue in New York, USA. The interior decoration is full of modernity, and the first mate posters of NBA's hottest players can be seen everywhere in the store.
"We are very happy to open an NBA store in the host city of Beijing before the 2008 Olympic Games. We hope that these two stores can close the distance between NBA and fans, so that they can learn more about NBA basketball culture and support China basketball while enjoying shopping fun. " Mr Chen Yongzheng, CEO of NBA China, said: "China is one of the most potential consumer goods markets in the world. The operational experience and market feedback of these two stores will provide us with rich experience and contribute to the future development of NBA in China. "
There are nearly 400 licensed products owned by NBA in the store, including uniforms of Chinese and American national basketball teams during the Olympic Games, limited edition products signed by NBA players, jerseys of various teams, sports accessories, children's wear, sneakers, various NBA souvenirs, star statues and so on. Fans can also buy jerseys designed by Yi Jianlian for the Nets.
In order to let fans get more interactive experience of NBA culture while shopping, the store has carefully set up a series of innovative and cutting-edge interactive areas. Experience the latest NBA Live 08 video game in the "EA Video Game" area; Compare the height with beloved Yao Ming, Kobe Bryant and Iverson in the "Height Comparison" area. Both stores are equipped with large TV screens to show highlights of NBA events.
Junyao Group will participate in the operation as a retail operator of the World Trade Center's daily booking store. Baosheng International (Holdings) Company is responsible for the operation and management of Xindong 'an Store. This is also the first time that the NBA has jointly managed an NBA store with its partner * * *.
Mr. Huang Hui, CEO of JuneYao Group, said: "It's the right time, the right place and the right people to cooperate with NBA to open an NBA store in Beijing. Hosting the Olympic Games in China will promote consumers' enthusiasm for sports products in China. Juneyao's experience in the retail industry in China and the influence of NBA among China fans make us more confident in the success of NBA stores in China. "
Mr. Huang Zongren, Managing Director of Baosheng International (Holdings) Co., Ltd. said: "I am very happy to cooperate with one of the most popular sports leagues in the world to open an NBA franchise store in Sun Dong 'an. It provides not only simple basketball equipment for China fans, but also a brand-new basketball concept, encouraging fans to pay more attention to and participate in basketball. "
About NBA
Founded in 1946, NBA is a global sports and entertainment brand with 30 teams in the United States and Canada. In the 2007-08 season, the NBA will broadcast sports events and related programs to 2 15 countries and regions in 4 1 languages. The joining of 77 international players from 30 countries and regions also fully reflects the international influence of the League.
When the fans witnessed the excellent performance on the court, the NBA also made great contributions off the court. "NBA Caring Action" is a community public welfare activity established by the league based on the NBA's long-term concern for important social affairs in the United States and even the world. Through this multi-faceted activity, NBA leagues, NBA teams and players will raise $6,543.8 billion for charity, contribute millions of hours of volunteer service to the community, and build 250 places for children and families to live, study and play. "NBA Caring Action" cooperates with international youth service organizations to support education, youth and family development and healthy living.
About Junyao
Juneyao Group was established in July of 199 1 and has gone through the development course of 16. At present, Junyao Group is mainly engaged in air transportation and marketing services, and has set foot in the fields of home ownership. Juneyao Group has more than 5,000 employees and ranks among the top private enterprises in China 100. Junyao Group constantly provides customers with unimaginable services in various business fields, and is committed to gradually becoming a century-old modern service industry with international vision.
Junyao Group has always regarded corporate social responsibility as an important part of its industrial development strategy. In addition to continuous investment in glorious cause (establishing two dairy processing bases in the Three Gorges dam area and setting up Juneyao Fund for college students' voluntary service in the west), Juneyao Group was the first batch of China enterprises to submit a commitment letter to the UN Global Compact. In 2006, China Merchants Bank, Ping An, IBM, Nokia, Cisco, etc. 1 1 well-known Chinese and foreign enterprises jointly initiated the establishment of China Corporate Social Responsibility Alliance to promote the construction of corporate social responsibility in China. By the end of 2007, charitable donations totaled more than 90 million yuan.