On August 19, PUMA held an online release event "The Show" to officially release 10 advanced and unique second away jersey sets for the new season designed for 10 top European clubs. Driven by the PUMA brand DNA, the new designs challenge tradition and explore the boundaries of football equipment design. In this new second away jersey series, the emblems of each club have been repositioned and placed under the collar on the back of the jersey. Some jerseys feature the club's crest embossed on the fabric in an innovative way as a repeating dark pattern of the same tone. The most eye-catching thing is the center position of the jersey. Each club uses official custom fonts to print the name on the front of the jersey, and the PUMA Puma logo in the center of the chest also adds balance to this visionary design.
"Our goal is to challenge traditional jersey design. We want to look at the jersey through a new lens and break with tradition as much as possible. It is easy to choose to be conservative, but we want to change the way people think about traditional jerseys ", Carl Tuffley, Senior Director of Design at PUMA Teamsport, said, "The design of the second away jersey is a great opportunity, we want to re-energize these jerseys and discover new directions."
As Faster. As part of Operation Football, PUMA aims to push boundaries, innovate and bring fresh products to football that break the mold. This Manchester City second away jersey creates a new way of expression for the club to challenge tradition, integrating football culture and streetwear culture, and drawing inspiration from fashion trends.
The jersey uses navy blue as the background color, and uses the club's emblem as a dark pattern print on the front and both sleeves of the jersey. The light blue club name "MAN CITY" is interpreted in the club's customized font, and Boldly placed on the chest of the jersey. Manchester City midfielder Fernandinho said: "I wanted something different and we did. I really like the design of the second away shirt with the badge element and the club name because the badge could be It will change over time, but the name MAN CITY will always exist.”
The jersey is made of 100% recycled polyester material and is equipped with consumption-reducing Dope Dye technology, which greatly reduces the dyeing process. The amount of water and dye used further achieves PUMA’s goal of creating more sustainable products.
AC Milan’s second away jersey for the 2021/22 season is created for the new generation of proud Roseneris. For the first time in history, the club name "AC Milan" is boldly placed on the chest of the jersey. The club's logo is printed with dark pattern on the front and both sleeves of the jersey, corresponding to the PUMA Puma logo in the center of the chest, bringing subversiveness. design look and feel.
The jersey also uses 100% recycled polyester fiber material, combined with advanced PUMA dryCELL body temperature regulation technology, and combined with the ultra-light jacquard structure on the back to ensure absolute fit and fluidity, allowing athletes to Stay dry and comfortable at all times.