[Edit this paragraph] category
1. All-Star Chuck Taylor
19 17 the world's first pair of all-star sports shoes was born in converse, USA. Chuck Taylor, an American professional basketball superstar who was known as the "basketball ambassador" at the beginning of the 20th century, couldn't put it down. He firmly believes that all-star sneakers can let basketball players run freely on the court. So no matter where he goes, he always takes a pair of all-star sneakers, enthusiastically recommends them to friends, basketball players and coaches around him, and personally participates in the improvement design of all-star sneakers according to the requirements of basketball for sneakers and personal experience to make them more suitable for basketball. 1923, Converse Company decided to take Chuck Taylor's signature as part of the All-Star trademark in recognition of his contribution to all-star canvas shoes. All-star Chuck Taylor canvas shoes were born. More than half a century has passed, and all-star classic canvas shoes have become synonymous with world-famous canvas shoes. Created a record of 600 million pairs of sales of the only single shoe type in the world. Like McDonald's, Coca-Cola, Ford and Levi's jeans, it has become a symbol of American traditional cultural spirit. ALL STAR's original design is made of canvas, which is not only wear-resistant, but also can be washed by washing machine, which is environmentally friendly and pollution-free. At that time, all the stars had only one color-white. 1966, the all-star launched a color series, which broke the long-standing single color policy. With the continuous progress of science and technology, more and more materials, such as leather and rubber, are gradually used as raw materials for shoemaking. In the 1970s, influenced by the hippie trend, fashion began to move closer to nature and primitiveness. At that time, ALL STAR was particularly retro, easy to wear, free to wear everywhere, and simple in life. 1996, ALL STAR launched ALL STAR 2000, which changed the canvas material of the original upper into leather, completing the remarkable changes in the history of ALL STAR. On the basis of the original all-star, put on the most dazzling appearance for the oldest sneakers.
2. Jack purcell
As one of converse classic canvas shoes, it is named "smile" because of its special smile curve design. JACK PURCELL was born as a world champion who was active in the Canadian badminton world in the 20th century. Badminton, tennis, squash and other sports all need durable and suitable sports shoes. JACK PURCELL studied and improved sports shoes himself, and participated in the development and planning. To commemorate his contribution, this kind of sports shoes is named after Jack purcell. Later, Jack purcell provided special sports shoes for the most advanced sports competitions, which won the popularity of professional players in previous DEBIS Cup competitions in the United States. JACK PURCELL's exquisite craftsmanship and unique modeling are also favored by Hollywood elites. Legendary Hollywood movie stars JAMES DEAN, dustin hoffman (dustin hoffman) and GEORGE HARRISON of the Beatles are all fans of Jack purcell. Dustin hoffman plays Jack purcell in the film The Graduate. As time goes by, Jack purcell's unique charm remains the same. In 2000, Jack purcell landed in Chinese mainland. Black, white, pink, khaki, coffee, sapphire, navy blue, apple green and other colorful colors appeared. Wear-resistant and elastic canvas shoes, unique design, and the tradition of always paying attention to details show the eternal elegance of the classic family.
3. Professional stars
This series is characterized by the signs of stars and arrows on both sides of the upper, no sign at the bottom of the heel, but a star at the top of the heel. PRO STAR's unique "Star Arrow" logo has been used since converse was founded. The symbol "Star Arrow", accompanied by Dr. J (Julius Erving), "Magic" Johnson professional star (ervin johnson) and "Raj Bird", created a series of popular basketball myths in NBA. Now, the "Star Arrow" logo is no longer limited to sports shoes. PRO STAR's simple and unique logo and quaint color matching evoke fond memories of the innocent era and give a new interpretation to the retro trend. In Japan and Korea, PRO STAR has become the best-selling shoe after JACK PURCELL.
4.a star
When Dr. J-Julius L Owen jumped from the free throw line and dunked, a legendary name was immediately engraved on the "Pantheon" of NBA. Along with the name of Dr. J, there is also a great classic-converse basketball shoes. Just like the "magic shoes" of fairies in ancient mythology, Dr. J, "Magic Johnson", "Bird", "Aunt" Larry, "Rebound King" Rodman and "Postman" Malone all wore converse and created a series of popular modern myths.
5, 70 stars
This series of designs began in 1970s, and was mainly promoted by Kimura's endorsement in 2000-2003. Also known as Kimura shoes in the early days. Its main feature is that there are 70 buttons of stars on both sides of the vamp, and there are two diagonal lines on both sides of the stars. Besides all-stars, there are some other small English icons.
6. Special services
Converse special boots are the perfect combination of Converse's 80-year shoemaking experience and continuous innovation and development. Because of its excellent characteristics and excellent technology, it meets the needs of secret service personnel. The initial target was CIA agents, and later the special boots produced by converse became the first choice for special forces all over the world. At present, the main targets of the Secret Service series are Delta Force of the US Army and the Royal Marine Corps.
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[Edit this paragraph] Spokesperson
Xu, female, actress. In 1999, Xu was selected as the most popular actress by Peking University students with the second vote, only less than the first-place Xu Fan 100. "New Weekly" said that she was one of the "110 stunners in 998" that made people feel very comfortable. Become the brand spokesperson of American sports brand converse in China. (This is CONVERSE's brand spokesperson for Converse in 2000, following NBA superstar "Postman" Carl Malone).
☆ Japanese dramas have attracted more and more people's love, and Kimura Takuya, a super popular idol, has become a fashion spokesperson. In Japan, South Korea, Taiwan Province Province and other places, what Kimura wears will be popular. Kimura Takuya's favorite shoe brand is converse, and a star of converse is at the foot of Kimura Takuya in Beautiful Life. Noriko Sakai, the heroine of the Japanese TV series Love in the Sunset, also has a soft spot for converse. Converse is the first choice for Japanese fashion lovers. In Japan and South Korea, converse is the first brand of sports and leisure shoes. Converse stores are all over the streets of Japan and South Korea, and the goods are dazzling. Artists go to Japan for filming and sightseeing, and all take pleasure in buying converse shoes there. Xu, an actress of mainland youth idol drama, met converse in Ginza, Tokyo, and later became the image spokesperson of converse in Chinese mainland. Jordan chan, Zhang Ziyi, Lin Xiaopei and Alec Su all like converse. Converse has built a global canvas shoe kingdom, with the style and sales volume ranking first in the world.
Alec Su, male, actor. Former Little Tiger members became popular again because of the "Pearl Return" in 1998 and 1999, and became popular idols with sunny, healthy and handsome images. Ranked first in the list of major idols, a well-deserved public idol. In 2000, together with Xu, he became the brand spokesperson of American sports brand converse in China.
☆ Peter Ho, spokesperson of China in 2002. Representing the handsome image of sunshine, he has endorsed TAG Heuer, Puma and other brands since his debut, and has many film and television dramas devoted to the fine production of records. In 2002, she and Xu became well-deserved spokespersons of China.
Dwyane Wade
Name: Dwyane Wade.
Position: defender
Date of birth: 1982 65438+ 10/7.
Height:1.93m.
Weight: 96.2kg
Graduate school: Marquette University.
Brand endorsement: converse
Stephanie spoke for converse at the 2002 World Cup.
[Edit this paragraph] Brand history
1908—— Like most brands, converse originated from the surname of the founder, Mr. Marquez M. Converse, while the All-Star was born in the initial product production of the Massachusetts factory, with 15 employees.
19 17- the first pair of converse all-star shoes came out. With its excellent characteristics, it has become one of the most famous sports shoes in history after years of continuous testing.
19 17- A young basketball player named Chuck Taylor joined the professional basketball league and chose sneakers made of converse all-star shoes. In 192 1, Chuck Taylor signed a contract with converse as a business representative and started the legendary cooperation between converse and Chuck Taylor.
1923- Chuck Taylor's signature was put on the ankle of sports shoes, which became one of the features of the product, and all-star became synonymous with basketball shoes.
1935, the famous Canadian badminton player Jack Purcell designed an innovative and durable Jack Purcell series for converse, which became another classic of converse.
1936- Chuck Taylor's signature became a part of Converse's trademark, which was closely related to Converse, and introduced the concept of people wearing sports shoes together in the sports field.
1936- converse all-star shoes became the special shoes designated by American Olympic basketball team.
194 1 year-converse also entered the production ranks of American munitions during World War II, and with the help of converse's professional technology, it produced a series of boots, hoods, baseboards and so on for special purposes.
1966- converse all-star first launched colored basketball shoes, breaking the single white color strategy in the past 60 years.
1982- Converse was listed on the Nasdaq Stock Exchange and became a listed company.
1985- converse all-star shoes are popular in Japan and have created outstanding achievements.
199 1 year-converse became the designated competition shoe in NBA.
1996- All-Star Game sold more than 700 million pairs worldwide.
2003-Nike buys converse for $305 million.
In 2008-the centenary birthday of Converse, the slogan "Welcome to Converse Century" was put forward.
Converse has a history of one hundred years. 1908, Mr. converse founded converse brand in America. The earliest pair of basketball shoes was created by converse in 19 17. All-star, who is a famous athlete, can sign a contract. 1923 converse became the spokesperson of basketball shoes all over the world.
At the beginning, converse mainly developed basketball shoes. In the past, people couldn't imagine that canvas shoes are basketball shoes now, because times have changed.
1936, converse's basketball shoes became the designated basketball shoes of the us team. Converse can be said to be a leader in the industry. 1982, converse is listed on Nasdaq, and the overall share price is ok. It was popularized in 1985 and achieved very brilliant results in Japan.
Now converse is the designated sneaker in NBA, and it has been evolving ever since. With the development of science and technology, basketball shoes are developing to high technology, and canvas shoes created in the past have also become a favorite brand of fashion people.
Consumers can feel that the brand has a classic and fashionable taste from the products, and converse brand is gradually realized on its own stage through its classic and fashionable taste as a kind of self-realization. In recent years, the concept of "being a star" has been introduced, which means that everyone is expected to show themselves on their own stage and realize themselves. This is the culture that converse has achieved in the past century.
Converse brand has a history of one hundred years in America. In the eyes of Americans, like McDonald's and Coca-Cola, it is a century-old brand.
[Edit this paragraph] Distinguish authenticity.
* Official articles
Every pair of shoes officially produced by converse is recorded in the database, that is to say, holding the barcode on the shoe label or shoe box and brushing it at converse counter, the official data of shoes (including year, production quarter, style, color, number and shoe type) will be displayed immediately.
PS: In 2008, the bar code of shoes was folded in half. This method is the most accurate, but some friends are embarrassed to brush the bar code at the counter. I suggest taking a shoe tag to the counter and trying to brush it!
If you think this method is inconvenient, you can look at the identification method: (As long as there is any discrepancy, it is an imitation! )
1. Sole
1. Sole template
Converse shoes in 2008 must have grooves, and those without grooves must not be genuine. However, we think that the groove is not necessarily true. After all, a slot is only a template problem, and there is no technical problem. For soles, we suggest that the identification method is to look at the rubber content!
2. Glue content
The glue content of our converse genuine shoes is 5 1%. Many sellers on the Internet say it is more than 60% and more than 80%. This is all without common sense! Since there is such a high glue content, we can distinguish three points:
Answer: Use nail clippers on the soles. Authentic will never turn white! There will be some scratches on the genuine product. Wipe it with your finger and the scratch will be gone. This is the performance of wear resistance. Imitation shoes can't do this. This is technical. In addition, the rubber content of 5 1% is bloody for the simulation product!
B: Rubber content is a very important factor that determines the comfort of soles. Authentic shoes are very comfortable and fit, but the simulation is not good!
Friendly reminder: wearing flat shoes for the first time will be a little uncomfortable, but it won't make you feel uncomfortable and walk hard!
C: It feels heavy to hold the genuine product in your hand!
2. Upper part:
This is easily overlooked by imitations, that is, in the purchase of upper fabrics. After all, simulation is simulation, but the image is not like a god.
A rough touch is definitely not genuine! In addition, the workmanship of genuine splicing is very particular. It is natural for genuine shoes to see the range of splicing!
3. Shoelace article
Shoelaces are more easily overlooked, because there is no anti-counterfeiting on shoelaces, and there is no quality problem. In this regard, we look at it this way: the cotton content of genuine shoelaces is very high, so you can untie the shoelaces of genuine shoes and stretch them naturally. When we relax, the shoelaces will automatically shrink!
4. The upper article
1. Genuine shoes have braces, which are expensive and can effectively prevent degumming.
2. The logo behind the heel is concave and convex, and it is very close to the upper. This is a question of the accuracy of the shoe machine!
5. Shoe box supplies
1. Genuine shoe boxes are hard, printed well and not easy to fade. Simulation generally does not pay attention to details, and the color of shoe boxes is often easy to fade!
2. More importantly, the label on the shoe box and the label on the tag can be brushed at the counter!
1. Shoe box
Converse shoe box is made of integrated corrugated paper (so-called integrated: the disassembled shoe box is printed on a piece of paper, and it does not need to be disassembled). The printing is clear without ghosting, with bright colors and thick and hard paper. Converse shoe boxes change their appearance every year. In 2004, the shoe boxes were black or blue, and in 2005 and 2006, the shoe boxes were black. The date of production is printed on the shoe box.
The appearance inside the shoe box, the production date inside the shoe box.
There are two stickers on the right side of the shoe box. One is the front view of the shoe, which is marked with the name, article number, color and American size of the shoe. The other is printed with a uniform article number, national uniform price, model, material, size (American code, European code, China code) and computer bar code, and the sticker can be torn off. Font clarity is high, covered with high-quality reflective thin mold, and the effect is different from that of ordinary stickers. There is also a marked sticker at the bottom of the shoe box.
Shoe box right shoe box bottom
2. Moisture-proof paper
A pair of authentic products produced by a specialty store must have translucent moisture-proof paper (copy paper) with the word "converse" printed on it. Can wrap two shoes, effectively play the role of moisture absorption and moisture absorption. Generally, pirated shoes don't pay attention to these, just put a cheap ordinary white paper.
3. Drying agent
Converse shoe box contains desiccant, and the words "Converse desiccant is inedible" are printed on the desiccant, and the font is clear. Generally, pirated shoe manufacturers will not pay attention to these details. Friends who like converse should not look at these details less ~
Step 4 label
Converse will change different labels from time to time, and these labels will use different papers and different technologies, which will make those counterfeiters far behind. In 2005, tag passed the matte film (it feels waxy and smooth), and basically fine imitations will not be used; In 2006, the label adopted a more advanced outstanding effect.
The old label in 2005 and the new label in 2006 (the green star is an exciting effect)
The exciting effect of the stars in the 06 tag; Computer barcode behind the new label (detachable)
5. soles
Converse brand shoes sell well for a hundred years, not only because of their novel styles and endless styles, but also because they are often the most popular necessary equipment for young people. Converse's shoes are made of enough materials. A pair of genuine converse shoes will be heavier, and the weight is on the sole. Even a pair of canvas shoes has considerable weight, let alone converse's oxhide shoes.
Converse vulcanized shoes (material: canvas) Converse vulcanized shoes (material: cowhide)
In the middle of the sole is a raised "converse ☆ all-star" logo, next to which is an anti-counterfeiting hexagonal star * (as shown in the figure), and next to which is a registered trademark R. The bottom is the size of the shoes.
Color base mark
Converse's sole is made of disposable primary rubber, which is strong and elastic, and it is not easy to wear even if it is worn for a long time. Converse's shoes are glued with natural environmental protection glue, so it is possible to open the glue if they are worn for a long time or incorrectly. Fake materials are obviously different. Some cottage factories use recycled secondary glue and tertiary glue. The sole is harder and lighter than the genuine one, and has no elasticity. After wearing for a period of time, the sole will be broken, the quality of the rubber pad in the shoe is poor, and it is easy to deform and stink.
[Edit this paragraph] Converse-China market
1993 Dongguan Baoyuan Shoes Co., Ltd. obtained the general agent of converse China. After 10 years' efforts, its agency was transferred to Yusheng (Kunshan) Sporting Goods Co., Ltd. through converse in 2002. Yusheng is a comprehensive industrial and trade enterprise integrating the development, sales and agency of sporting goods and related accessories, and also a subsidiary of Yuyuan Industrial Group, a Hong Kong-listed company, in Chinese mainland.
At present, the company has set up seven offices in Beijing, Shanghai, Guangzhou, Shenyang, Chengdu, Xi 'an and Wuhan, covering North China, Central China, South China, Northeast China, Southwest China, Northwest China and East China, covering dozens of surrounding large and medium-sized cities, and has successively established more than 700 distribution points in the form of specialty stores and counters, forming a one-stop national sales network.
Adhering to the spirit of converse's efforts to promote basketball, Baoyuan Company and Yusheng Company successively sponsored China CBA Shandong Team and Zhejiang Zhongxin Team, and once again sponsored Shandong Yongan Team and Zhejiang Wanma Team's training and competition equipment, as well as 1999-200 1 CBA basketball referee's clothing and sneakers. In 2002, Yusheng Company sponsored four basketball teams of CBA: Shandong Yongan, Jilin Northeast Tiger, Zhejiang Wanma and Jiangsu Sina. In 2003, Northeast Tiger of Jilin Province and Wanma of Zhejiang Province sponsored CBA teams; in 2004, they sponsored the CBA teams in Kingston, Shandong Province.
contrary/opposite
In addition, Yusheng Company also plans to support domestic middle school students' basketball for a long time, and in 2004, it will simultaneously launch the "Converse Three-person Basketball Tournament" in 38 cities across the country. Yusheng company has spared no effort to promote and exchange sports and make positive contributions to the development and improvement of domestic basketball level.
In order to create the leading image of converse classic canvas shoes, Baoyuan Company and Yusheng Company have successively signed popular movie stars such as Alec Su, Stephanie, Xu, Peter Ho and Wei Li as the image spokespersons of converse. In addition, the cool activities such as "Converse Star School Music Festival" and "Converse Star Graffiti Competition" held in many cities in China have enhanced the leading position of Converse classic canvas shoes.
At present, among domestic and foreign brands, converse still ranks third among domestic imported sports brands.
Yusheng Company, with strong capital and international group strength background, will, as always, adhere to the business philosophy of "dedication, loyalty, innovation and service" and devote itself to the promotion and development of sporting goods. Yusheng Company hopes to become a giant in the sporting goods industry in Chinese mainland through the efforts of its own team and the strong support from all walks of life.
[Edit this paragraph] Converse website
Converse (China) official website:/
Converse q bar (forum): /u200334/
Converse/
Converse Kaixin.com (group): /group/
[Edit this paragraph] The so-called Japanese converse converse shoes
Many friends don't quite understand what "Japanese edition" or "Japanese limited edition" is actually very simple. The so-called "Japanese edition" refers to the styles sold to Japan ... By analogy, we can know that those sold to the United States are called "American edition" and those sold to China are called "China edition".
"Japanese edition" includes "Japan limited edition" and popular models, and it is a global sales style! "Japan Limited Edition" is a style sold only in Japan. Its color scheme, style and fabric are very special. Good things with exquisite workmanship.
It can be said that "Japanese edition" is not necessarily a good thing, but "Japanese limited edition" must be a good thing.
Many friends want to ask, how to distinguish "Japan limited edition"? It's actually quite simple.
Just look at the size mark on the tongue.
Generally, the popular models sold by converse generally have four size standards, namely, British, American and European JP''''''.
But there are only two limited editions in Japan, US JP.
[Edit this paragraph] How to properly maintain converse canvas shoes?
19 17. The world's first pair of canvas rubber shoes was born in America. During World War I, leather, fur, leather and other commonly used shoemaking materials became war materials. Only canvas and rubber, and the winter is coming again. People without shoes are in a hurry. Rubber is melted into soles, and uppers cut from canvas are stitched into emergency shoes.
After nearly a hundred years of continuous improvement, the production technology of canvas shoes has been quite mature and its application range is very wide. The reason is that canvas shoes are light, wear-resistant, bending-resistant, waterproof, acid-base resistant and low in price.
China is a big shoemaking country. Canvas rubber overshoes have appeared in China for 80 or 90 years. Now, canvas shoes have become an indispensable necessity for national defense, sports, labor production and people's lives. China produces more than 2 billion canvas shoes every year, accounting for more than half of the world. Both domestic and export. The rubber overshoes produced have various styles, colors and uses.
Canvas can be divided into high canvas shoes, high canvas shoes, medium canvas shoes and low canvas shoes, and artistic graffiti canvas shoes.
The maintenance of canvas shoes mainly pays attention to the following points:
1) After cleaning, put it in a ventilated and cool place to dry naturally. Do not bake in the hot sun or high temperature place to avoid peeling or degumming and accelerate aging.
2) Non-professional labor rubber shoes should not contact with chemicals such as acid, alkali and salt to avoid corrosion, degumming and deformation.
3) When cleaning, the strength should be gentle and even. Do not brush hard to avoid short lines or brush off the patterns and decorative parts of the shoes.
4) Avoid touching sharp objects to avoid scratching the vamp and body.
5) white canvas shoes, don't touch carbon ink and other items that are difficult to clean. After cleaning canvas shoes of this color, apply toothpaste or white chalk powder to the vamp and shoe body. Pay attention to uniformity. Then dry it to prevent discoloration. Or find two pieces of clean white paper to cover your shoes/dry them and tear them off. You can also change the color change.
6) Shoes with minor faults such as broken wires, dropped wires or loose decorative parts should be repaired in time to prolong their service life.
7) For friends with sweaty feet, you can spray some old vinegar in your shoes before wearing them, which can reduce the odor. In addition, canvas shoes should be cleaned regularly to prevent mildew and odor.
8) Don't wash it in the washing machine. Some people think that canvas shoes are curved and the price is low. They are too lazy to wash by hand. I don't know that the decorative cloth on the shoes is different from that on the shoes. Washing with a washing machine is easy to fall off and fade.