First, off-site optimization
Off-site optimization can also be said to be a search engine technology separated from the site, named after the influence of external sites on the ranking of websites in search engines. These external factors are beyond the control of the website. The most useful and powerful external site factor is reverse link, which is what we call external link. Undoubtedly, external links play an important role in the search engine results page.
So how to generate high-quality reverse links?
1. High-quality content The best way to generate high-quality external links is to write high-quality content. Your article can make readers have the desire to read and reprint articles;
2. Partners, link exchange and links recommended by partners. Links to industry websites and related websites; 3. Classification catalogue
Submit the website to the professional directory website DMOZ directory, Yahoo directory and ODP directory;
4. Social bookmarks
Add the website to social bookmarks such as Baidu Souzang, Yahoo Collection, Google Bookmarks and QQ Bookmarks;
5. Publish a blog and create a link
At present, one of the most effective ways to obtain external links is to publish blog articles;
6. Post or sign documents on the forum.
Publish an original post with a link in the forum or insert a URL into a signature file;
7. Buy high-value links
Personally, it is not recommended to use this method, if it is found by search engines, it will be downgraded;
8. Implement the overall solution of SEMSEO with SEO business partners;
9. Use SEO marketing software to build a large-scale external chain. At present, SKYCC's combined marketing SEO software has outstanding performance, and it can publish more than 65,438+10,000 external links in a short time, so as to improve the quality, quantity, durability and timeliness to enhance the ranking. Of course, software has advantages and disadvantages, and it needs to be controlled by itself, and the effect is obvious.
If you want to master SEO, you can come to this skirt, 22 1 in front, 293 in the middle and 974 in the end. There are professional teachers to guide you, as long as you have the heart to learn! Second, the website internal SEO optimization
If a website wants to improve its ranking, it must practice hard, because SEO is a systematic project, which needs a lot of accumulation and attempt. Website internal optimization mainly includes the following aspects:
1. Link structure in the station
Try to change the original picture link and flash link, and use plain text link to define the global unified link position.
2. Transfer of ownership
The title needs to contain optimized keywords. The titles of multiple pages in the website cannot be the same, and at least the type of "keywords-website home page-simple description with keywords" should be displayed. Once the title is confirmed, don't modify it!
3. Keyword frequency
After simply adjusting the content structure, log on to the search engine immediately, hoping to include new titles and new descriptions as soon as possible.
4, website structure adjustment
Suppose that because the original website is a picture page, more flash and pictures are used, and these web page elements are not conducive to search engine collection, so three columns are added at the bottom of the page, which are related company profiles, keyword product news and company keyword product list, and the contents of these three columns are all added with URLs.
Of course, the best way is to use the news system to update the keyword product news. You can use the detailed description of jumping from the home page link to a single page as a keyword. The description of this page contains company keyword product list links. These are all to form a network structure in the enterprise website.
5. Resource application
Talk about resource application again. After roughly adjusting the website structure, you can use some resources to expand external links. First, you can open Baidu space. The space domain name uses the keywords of the company's products, and reprints the original website information of the company, with the company's website address, so that Baidu robots can visit this website in the first time. Another trick: other users who randomly visit Baidu space with this space account will get a return visit, so that the effect of spider arrival will be better. Tip: Remember to attach link information when posting in Baidu Space, Post Bar and Know Post, so as to facilitate mutual visits and increase the number of visitors.