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Yang Zi and Reba meet again on a narrow road. Who will win the traffic battle between them?

The fighting power of Di Lieba fans should not be underestimated, and Yang Zi’s fans are not to be outdone. This battle has the feeling of "enemies are jealous when they meet", and they are not just fighting for the honor of idols. , and even more so, fighting for the idol’s ranking in the expensive circle. The cold winter of film and television continues. Under the influence of various internal and external factors such as cooling and ebbing capital, strict policy supervision, unpredictable market trends, and iteration of public aesthetics, the rules and order of the film and television industry are being reshaped, and the film and television industry has entered a reshuffle of survival of the fittest. Expect. Dilraba and Yang Zi are both mature leaders among the post-90s generation, so the competition for resources is inevitable. In the Golden Eagle battle, Reba triggered a traffic counterattack, and Yang Zi took advantage of the momentum to win.

Reba and Yang Zi's "grievance" can be traced back to the 12th "Golden Eagle Festival" in 2018. During the voting period for "Golden Eagle Goddess" and "Audience's Favorite Actress" last year, Dilraba and Yang Zi competed fiercely. For their idols, fans from both sides canvassed for votes, and even started a voting X war. In the fandom, for the sake of idols, any unfair competition methods are child's play. Fans of the two groups not only maliciously attack each other, but also systematically give one-star negative reviews to each other's idol's works. To say which fan base is more legitimate, it's really a bad review.

In the end, Dilireba, who has a huge number of fans and amazing fighting ability, became the "biggest winner". Not only did she put on the gorgeous jersey of the "Golden Eagle Goddess", she also won the "Most Popular Actress" and "The Most Popular Actress" in one fell swoop. The audience loves the actress "Double Cup", and Yang Zi, who accompanies the whole run, has an intriguing complex expression.

In the first confrontation between Di Lieba and Yang Zi, Reba seemingly won temporarily, but in fact Yang Zi was the real winner. There was a good audience foundation laid by the hit drama "Sweet Honey as Ashes as Frost" in 18 years ago. The failure of "Golden Eagle Festival" won Yang Zi a lot of favor from passers-by. When Dilraba won the double cup, Yang Zi was "distressed" by the entire Internet and topped the list of hot searches. What does this mean? People's hearts. He who wins the hearts of the people wins the world. At that moment, victory has already extended a welcoming hand to Yang Zi.

2019 is a year of great success for Yang Zi. She starred in the e-sports inspirational drama "Dear, Love" and ranked third among the most popular dramas of the year, second only to "Do You Know" and " "They're All Good"; two movies, "Heroes of Fire" and "Silent Witness" were released, with a box office of more than 1.8 billion; as a regular guest of the national-run variety show "Chinese Restaurant"; won the "Huading Award", and was shortlisted for "China Restaurant" "Good TV Actors" list of outstanding actors in the Emerald Group. With the confidence of blockbuster dramas simulcast on TV and network, and steady support from movie variety shows, Yang Zi's exposure and popularity have skyrocketed. She ranked second in the list of most searched actresses throughout the year, second only to the veteran "rating queen" Yang Mi .

In the past two years, veteran traffic Yang Mi has suffered from traffic backlash one after another, and her dramas have lost both word-of-mouth and ratings. However, Yang Zi, who has been surrounded by praise for 19 years, has a title that shines brightly among the praises on the screen - The new ratings queen.

In 2019, the speed of traffic circulation has accelerated significantly. The old traffic has failed and the new traffic has risen. Yang Zi and Yang Mi happen to be at the two ends of the change. The boss has too much time to take care of himself, and Dilireba's situation becomes even worse. In addition to being crowned with triple honors at the "Golden Eagle Festival", the label of "morality is not worthy" also came at the same time. When Dilraba won the double cup, the anger of the entire network was completely ignited. More than 100,000 netizens spontaneously went to Douban to review the drama "Beautiful Li Huizhen", which made Dilraba the "Golden Eagle Queen", from the original low score of 4.6 to 2.9; in public opinion In the vast sea of ????the Internet, Dilraba was ridiculed as a "water queen", and the credibility of the "Golden Eagle Award" dropped to a freezing point; many authoritative media named and criticized the "Golden Eagle Award" for its traffic but not its gold content. Dilireba, who was outraged by the public, became the trigger for mass counterattack against capital flows.

In 2019, the aftershocks of the "Golden Eagle Crisis" continued, and Dilraba was basically in a state of having nothing to film. In order to maintain her popularity, she participated in several variety shows that were boycotted to varying degrees, and her reputation was damaged. fell. In a variety show, Dilraba said that she was most afraid of being on trending searches. When she saw the trending searches, she felt "all suffocated." However, as a rising female star, it is even more sad not to be on the trending searches. This shows that In the prosperous and cruel entertainment economy, there is no such person.

The battle for capital flow, the battle between Yang Zi and Reba, the top post-90s flower, has just begun. What is puzzling is that in the world of capital flow, Yang Zi still lost slightly against Dilraba. One chip.

From 2017 to 2019, Yang Zi won 16 endorsements. After the popularity of "Dear, Beloved", her endorsement resources increased by leaps and bounds. In the first half of 2019, Yang Zi ranked outside the 10th place. In the second half of the year, Yang Zi went all the way. Fighting to reach the top three, overtaking Dilireba to become the first actress in commercial value in the second half of the year.

Yang Zi is full of firepower, and Dilraba is not idle either. She has accepted many endorsements. Although she has lost film and television resources, capital's preference for her has not diminished, and her commercial value is still at a high level. Compared to Yang Zi, who has popular TV series and is well-received for her acting skills, Dilireba, who has not had strong support in 19 years, can be said to be the "darling" of capital. Yang Zi's endorsement resources are still far away from Dilireba's. There are several weight classes.

In the Weibo “QUEEN” dispute, this traffic difference is quite obvious. Yang Zi, who has been in the industry for a year with hit dramas and has been highly praised, and Dilireba, who has had no dramas for a year and tried to keep a low profile to avoid the limelight, actually returned to the starting line of "The Battle of the Golden Eagle" once again. The battle of fronts makes people wonder about the mystery of traffic. On several red carpets, Dilraba let go of the hand that used to cover her chest, and her dress increasingly highlighted her proud career line. In an interview, Dilraba said that her biggest gain in 2019 was "the courage to break through herself." , this "breakthrough" makes people naturally think of her increasingly sexy dresses, like a compromise to the male-dominated business society.

Yang Zi, who lacks beauty capital, worked hard to lose weight and become more beautiful, and was even involved in rumors of plastic surgery. The process of gaining traffic is more inspiring. She debuted as a child star and participated in "Family with Children" and was watched by the national audience as she grew up. However, Yang Zi was once rejected by the director's crew because of her fixed character label and insufficient appearance. She even played a role in "Family with Children" Her "mother" teacher Song Dandan also tried hard to persuade her to quit the complex entertainment industry because she was "not pretty enough". Capital is cruel and cold, and Yang Zi was "frozen" to accept the fact that the commercial value of actors is very important. The current situation of the Internet economy can only change. Be flexible and adaptable, but you can't live up to the past and become stubborn and disobedient.

Yang Zi, who took off her role in the main drama and took the initiative to move closer to the traffic, is really a very smart person. The entertainment industry is so big, and capital is so criss-crossed, yet so complicated. In the era of the Internet economy, in this circle, old traffic expires faster and faster, and there is always a steady stream of new traffic coming in. On the tip of the tongue of the Internet audience, the appreciation period of traffic is getting shorter and shorter, and there are hits every year. , every year new traffic will become the "new favorite" of the audience.