E-commerce website technology
The foundation of e-commerce is business activities, not the construction of electronics. Electronicization serves business activities, and electronicization is just a means of business activities. , Doing good business activities is the essence of e-commerce. Conducting business activities in the traditional physical market depends on the business environment (such as payment services provided by banks, publicity services provided by the media, etc.), and business activities conducted by e-commerce in the electronic virtual market are also inseparable from these business environments, and a new approach has been proposed. Requirements, e-commerce system refers to the general term for the material basis and business environment for business activities in the electronic virtual market.
E-commerce also needs to penetrate electronics and informatization into every process of commercial activities. By establishing a website, the original direct meeting between customers, sellers and products is changed to the form of the Internet, which realizes the connection between customers, sellers and products, greatly reducing the cost of goods and also reducing the customer's news costs. The charm of e-commerce is that every production link and sales link reduces intermediate links through electronics and informatization, thereby saving expenses and improving efficiency.
E-commerce sweeping the world is rapidly changing the traditional business model. Facing strong competitors, establishing an e-commerce website suitable for the company's own development will undoubtedly help you enhance your competitiveness. new means. E-commerce is a commercial activity that manages all aspects of business activities through a website and breaks the limitations of time and space. Any corporate website is composed of several technical components that are interrelated. As a corporate website, these technical components have only one purpose, which is to serve the business development.
Commonly used technical components of corporate websites include access counters, feedback sheets or various business documents, animations and advertising models, business and related hot topic forums, navigators and search engines, menus and databases wait.
1. Access counter
It is a common practice to set access counters on websites, but in corporate websites, the company's business strategy and market analysis will give the access counter more business meaning. The data in access counters is often an important source of information for enterprises to analyze and understand market consumption trends. In the business strategy of the corporate website, the access counter on the homepage of the website is for other Internet users to see. Therefore, some people often artificially exaggerate the base number of the access counter to enhance the atmosphere of popular websites. In each topic page of the website, the access counter is set to facilitate understanding of consumer trends and market dynamics in online marketing analysis. Statistical analysis of the number of visitors to each theme page of a company's website can reflect the needs and interests of visitors (i.e. potential consumers), which is helpful for companies to grasp consumer demand for the company and its products and services, allowing companies to formulate business management strategies and Marketing strategy reference. Statistical analysis of the number of visitors to websites in the same industry can help us understand the company's position and proportion in the market. Analysis of the distribution patterns of the number of visitors to the homepage and the number of visitors to each topic can help companies understand the effectiveness of their online marketing.
2. Emails and spreadsheets
In order to standardize the process and information form of e-commerce, people often set up many forms in corporate websites. The purpose of exchanging network business documents is achieved through the mutual transmission of forms on the network. In the design process of the website, the form is completed through a structured and content-rich screen design, and the content filled in the form can be transmitted in the form of a message via email. Email is a common tool for e-commerce document exchange.
3. Animation and images
Animation and images are commonly used tools and technologies in various website development. The use of animations and images to promote corporate and product images and conduct online advertising is also a commonly used technical tool in corporate website construction.
Corporate websites usually use these functions to highlight and promote the company's latest products, services or special products and services, thereby achieving promotional purposes. The main contents of animation and image promotion in corporate websites usually include: the overall image of the company (such as factory images, Characteristic buildings, corporate trademarks and emblems, important events, important awards and business performance, etc.), rolling banner advertisements (such as various special product and new product advertisements, product advertisements released in the form of corporate or product news, products released in the form of congratulations) Advertisements, etc.), animated advertisements for products that need to be highlighted, etc.
4. Electronic bulletin board (BBS)
Most of the behaviors of enterprises have their commercial purposes. The main purpose of setting up electronic bulletin boards on corporate websites is to attract customers to understand the development trends of the enterprise. and guide the consumer market. In order to achieve these purposes, BBSs are often used in the following ways: ① Open hot topic forums. Use some hot topics to arouse public interest and guide the development of the consumer market. At the same time, companies can also grasp market demand trends by analyzing BBS discussion content, inspire inspiration, and develop marketable new products and services. ②Open an online club (or salon). Such as the car fan club in the automobile and accessories industry, the enthusiast club in the electrical appliance industry, the football club in the sporting goods industry, the Computer World Club in the computer industry, and the product user club in the general product industry. Clubs can stabilize the original customer base and attract new customer groups.
For Internet marketing, there are two key points for companies to develop online forums and clubs (or salons): First, set up a moderator. The main task of the presenter is to arouse public interest and achieve the commercial purpose of assisting business operations, marketing and market analysis. The second is to set up a timely summary and summary of broad topics of concern to the public, inspire ideas, and grasp market and consumer trends.
5. Navigator and search engine
Enterprise website navigation system and search engine are a way for enterprise websites to provide network information services. Corporate websites are technically identical to the navigators and search engines established in websites of Internet service providers (ISPs), Internet content providers (ICPs), government departments, and academic institutions, but their business purposes are different. Enterprises generally do not direct an appropriate business need to competitors through their own navigators or search engines. There are three main purposes for setting up a navigator on a corporate website. One is to promote its partners, associates and distributors so that customers can find them as quickly as possible. The second is to provide customers with websites in the same industry that do not become competitors, thereby indirectly improving the competitiveness of their own companies. The third is to provide users with access to other types of websites. The main purpose of an enterprise providing a search engine is to help customers quickly find the product information they need to know and the information the enterprise hopes to recommend to users by providing various logical combinations of information query methods. The ultimate goal is to hope that customers can learn more about product performance and service features in order to make further business decisions.
6. Database
From a technical point of view, the database is the foundation of the entire information system; from a model processing point of view, it is also the foundation of quantitative analysis work. At present, most of the various website development tools provide corresponding database functions. Corporate websites should make full use of these database functions, classify and save useful business information, and provide support for various types of business analysis.
At present, the main permanent databases on corporate websites are: ①Customer database. The customer database is one of the most important databases in the Internet marketing process. In addition to the contents of the usual customer database, the customer database also includes the customer's email address (or website), customer's previous purchases and inquiries (requesting a quotation form or Consultation) Information about product information, customer needs and opinions or suggestions for products, etc. ②Product database. The main content stored in the product database includes, in addition to the content of the usual product database, information such as related products, supporting products, and related user URLs.
③ Relevant product supply and demand databases downloaded from other networks, that is, supply and demand information related to the company's products or operations on other large corporate websites, should also be saved in the database for reference by the company's management personnel.
7. Menu
The menu is the guide for hypertext link access operations and is one of the most commonly used technical components in various corporate website information systems. When considering menu lining for corporate website design, pay attention to the following characteristics: ① The menu must not only organize and manage all program function modules, but also reflect the corporate marketing strategy and operating characteristics. ②The traditional menu is an inverted tree-like branch structure strictly divided by functional classification, but it is different on the website. It is a flat link (or network) connection structure in the form of a menu hypertext link. Its purpose is to meet user requirements as quickly as possible, facilitate user operations, and the ultimate goal is to retain users. ③The menu structure on the website may be chaotic from a strict technical classification point of view. It does not strictly distinguish between levels and may even have more overlaps, but it is the most convenient for users to use.
8. Information release by broadcast
The network has a variety of information communication methods. Most of them are point-to-point, or data communication (access) through a server. There is also a commonly used network information communication method, namely the broadcast information release method. For example, schools, agencies or units publish important notices to all members' e-mails in this way, and companies use this method to publish important business policies and market information to all associates, partners, distributors, etc. This technology can be used in corporate websites to achieve promotions and communicate with consumers. The usual approach is to conduct a comprehensive analysis based on the status of all customers purchasing products and caring about products in the customer database, and then based on the status of related products, supporting products and new products in the product database. If the two can match, the system will broadcast The form binds all relevant customers' email addresses to send product-related information for promotional purposes.
9. Electronic payment
In order to facilitate the development of e-commerce business, electronic payment needs to be realized through electronic information networks. As an enterprise that hopes to use electronic payment systems to develop secure e-commerce businesses, its website will involve three technical components: electronic cash registers, electronic wallets and payment gateways. These three components can be obtained from the secure transaction system supplier when the enterprise applies to register to join the secure electronic data exchange system. For buyers of goods or raw materials, it is necessary to register the electronic wallet and the credit card in the wallet. For suppliers of goods or raw materials, it needs to be registered with an electronic cash register. For the connection between agent banks and commercial enterprises, this needs to be done through payment gateways. These components on the corporate website are the basis for the company to use the Internet to securely pay or collect accounts.