The Estee Lauder brand also has a great influence in the cosmetics industry. Its brands all have good sales, and Wang Hedi also began to endorse the brand, which also successfully attracted the attention of many consumers. After Wang Hedi starred in the costume drama "Canglan Jue", his popularity instantly increased, he gained a large number of fans, and also received endorsements from many brands, Estee Lauder being one of them. I have to say that the brand Estee Lauder is still very marketing-minded and knows how to use the popularity of fans to increase the brand's popularity. In fact, even without the blessing of a celebrity, if the product is easy to use, it will be repurchased by consumers indefinitely. Estee Lauder's products are all relatively good.

The editor also prefers Estee Lauder's skin care products and lipsticks. During use, there is no need to worry about ingredients that may affect the skin. The collagen cream and cream endorsed by Wang Hedi this time are also newly developed by this brand. Only when you purchase these skin care products can you participate in the event and have the opportunity to get Wang Hedi's autograph. This is also more attractive to many fans, and some people may buy this company's products because of this signature.

It can also be seen from the sales volume that within 24 hours, the sales volume of Estee Lauder's products has reached tens of millions. Xiao Zhan also exceeded sales when he endorsed this product. Estee Lauder also chooses stars based on their popularity. Xiao Zhan and Wang Hedi are both popular male stars in the entertainment industry. Their own influence is relatively large and they can drive consumers. This is the so-called star effect.

Estee Lauder is also a relatively well-known brand that can meet the needs of consumers. Even for different age groups, they can choose suitable products. Although its skin care products are a bit expensive, they can effectively improve skin problems and can also play an anti-aging role.