2. Shandong Provincial Market Supervision Administration, according to the "Shandong Provincial Institutional Reform Plan" approved by the Central Committee of the Communist Party of China and the State Council and the "Implementation Opinions of Shandong Provincial Party Committee and Shandong Provincial People's Government on Provincial Institutional Reform in Shandong Province", Shandong Provincial Market Supervision Administration is a directly affiliated institution of Shandong Provincial People's Government, with the official department level and the brand of Shandong Provincial Intellectual Property Office.

3. The Provincial Market Supervision Bureau implements the principles, policies and decision-making arrangements of the CPC Central Committee on market supervision and management and intellectual property work, implements the work requirements of the provincial party committee, and adheres to and strengthens the Party's centralized and unified leadership over market supervision and management and intellectual property work in the process of performing its duties. The main responsibilities are: responsible for the comprehensive supervision and management of the province's market. Implement laws, regulations and policies on market supervision and management and intellectual property rights, and draft relevant local regulations and government regulations. Implement national quality strategy, food safety strategy, standardization strategy and intellectual property strategy, formulate relevant strategies, plans and policies in this province and organize their implementation. Standardize and maintain market order, and create a fair competition, honest and trustworthy market environment; Responsible for the unified registration of market entities in the province. Organize and guide the registration of various enterprises, farmers' professional cooperatives, units engaged in business activities, individual industrial and commercial households and resident representative offices of foreign (regional) enterprises and other market entities. Analyze and publish the registration information of market entities in the province according to law. Responsible for administrative licensing and filing in the field of market supervision and management. Establish the information publicity and * * * sharing mechanism of market players in the whole province, publicize and * * * share relevant information according to law, strengthen credit supervision, and promote the construction of credit system of market players; Responsible for the supervision and management of the market order in the province. Supervise and manage market transactions, online commodity transactions and related services according to law. Organize to investigate and deal with illegal price charging, unfair competition, illegal direct selling, pyramid selling, infringement of intellectual property rights and manufacturing and selling counterfeit and shoddy acts, and guide relevant work in cities and counties. Guide the development of advertising industry and supervise and manage advertising activities. To guide and investigate unlicensed production and operation and related unlicensed production and operation behaviors. Guide the construction of consumption environment in the whole province, and guide Shandong Consumers Association to carry out consumer rights protection work. To undertake the daily work of the provincial leading group to crack down on infringement of intellectual property rights and the manufacture and sale of counterfeit and shoddy goods. Cooperate with relevant departments to optimize the business environment.