On August 15, 2006, NBA center O 'Neill became the partner of sports brand Li Ning at the signing ceremony in Beijing. In the next five years, basketball products with "SHAQ" logo will land in China, including Hongkong, Macau and Taiwan Province Province. CEO Zhang Zhiyong told reporters that 320 pairs of commemorative basketball shoes made for O 'Neill have been accepted for reservation, and the production version of "SHAQ" shoes will be officially put on the shelves next year 1 month.
O 'Neill became another NBA star to test the China brand after damon jones. Prior to this, O 'Neill had set foot in the record and film industry, and certainly wouldn't miss the endorsement of sneakers.
O 'Neill has used his talent to make various sports shoe manufacturers start a battle during his college years. In the end, Reebok got his wish and took the top scholar under his command. Although Reebok has launched many signature shoes for Shaq, "Shaq-Sith" should be the most successful of all shoes. The design of black and white patterns and the first application of honeycomb technology not only made Reebok's sneakers, but also made O 'Neill's popularity in the sneaker market soar to the peak.
But since then, O 'Neill has not turned to a big factory, because he has his own brand of sneakers "dunk", and O 'Neill's "Taishan topping" dunk has naturally become a symbol of "dunk". "Dunk" includes basketball shoes and tennis shoes, as well as hats, schoolbags and sportswear. Every game, fans can get a dunk T-shirt or baseball cap.
Besides dabbling in sporting goods, the big center also likes movies and singing.
1996 when he switched to los Angeles, o' neill starred in a family comedy movie "elves are crazy" with an investment of 20 million us dollars, in which o' neill played an elf Kazan 3000 years ago. A year later, O 'Neill starred in Warner Bros.' basketball movies Iron Man and Mr. Hamburg, and the market response was acceptable.
In the studio, "Shark" also wants to find his place. "If I don't become a basketball star, I may become a movie actor, but it is more likely that I will become a singer." Sure enough, O 'Neill was able to show his voice in the movie Kazan, and the theme song of the movie was his own lead singer. Later, he also released two famous rap records, one of which was Shaq Diesel Engine, which quickly reached platinum sales of 500,000 copies. After that, the sales of three rap records, You Can't Stop Ruling, Respect and Personal Choice, were equally amazing. Moving to Miami this season, O 'Neill will continue his record release. In his newly bought Miami mansion, there is a good recording studio, and it is said that another new rap album of O 'Neill is coming out soon.