● In 196, consumers from five countries, including the United States, Britain, Australia, Belgium and the Netherlands, initiated the establishment of an independent, non-profit-making and non-political world consumer organization, the International Consumers Union, which was headquartered in The Hague and has now moved to London, England.
At present, its members have more than 3 consumer organizations from nearly 1 countries and regions. ● "March 15th" means "International Day for Protecting Consumers' Rights".
In 1983, international organization of consumers unions designated March 15th as the International Consumer Rights Day, and stipulated that consumers have the right to obtain safety guarantee, correct product information, free choice, claim compensation and guarantee a healthy environment. ● The China Consumers Association was established with the approval of the State Council in December 1984. It is a national social organization that supervises goods and services and protects consumers' legitimate rights and interests.
its purpose is: to supervise goods and services, protect consumers' legitimate rights and interests, guide consumers to spend reasonably and scientifically, and promote the healthy development of socialist market economy. ● In September 1987, China Consumers Association was accepted as a full member by international organization of consumers unions.
Starting from this year, on March 15th every year, China Consumers Association and local associations at all levels will also jointly organize large-scale publicity activities with relevant departments to introduce consumer knowledge and relevant legal knowledge in various ways and publicize consumers' rights; Awaken and improve consumers' awareness of self-protection; Promote the whole society to care for and support the protection of consumers' legitimate rights and interests. ● During "March 15th" in 2, China Consumers Association launched "March 15th logo".
it is a kind of reputation certification launched by China Consumers Association, and it is the recognition and proof of key enterprises in all industries with excellent quality of goods and services and accepted mediation by consumers' associations. Any product applying for the use of the "3.15 mark" must go through strict inspection and review procedures, so as to ensure the authority and fairness of the "3.15 mark".
● The "March 15th logo" takes the emblem of China Consumers Association as the upper graphic, and the words "March 15th" are added. This sign contains two meanings: first, it is an approval and proof of high-quality goods or services; second, it enables enterprises to fulfill their commitments: that is, when there is a dispute over the rights and interests of small consumers, both consumers and operators can't negotiate, and operators voluntarily accept the mediation opinions of consumers' associations, so as to avoid long-term disputes.
● There are four purposes for China Consumers Association to launch the "March 15th Logo": First, it is convenient to solve disputes over the rights and interests of small consumers more effectively, so that consumers associations can better perform their functions of protecting consumers' legitimate rights and interests; Second, it is a proof of high-quality goods and services, which is convenient for consumers to choose the best ones; Third, through the use of a unified logo that is easy to identify, it helps consumers to correctly choose goods and services, and effectively guides consumers to consume scientifically, reasonably, safely and healthily; Fourth, it is beneficial to help the superior and limit the inferior, and enhance the competitiveness of enterprises. The "3.15 logo" is represented by the emblem of the China Consumers Association. The logo belongs to China Consumers Association.
The logo is a registered trademark graphic and is protected by the Trademark Law. When the graphic is used as the emblem of the consumer association, the words "consumer association" are added to represent the consumer association organization; When only the emblem is displayed, it is regarded as the "March 15th Logo", which is a * * * supervision symbol for social supervision of goods or services, and also a consumer reputation symbol for excellent enterprises and their high-quality products to accept and obey the mediation opinions of consumers' associations in the event of disputes over consumer rights.
The implications and benefits of this determination are as follows: 1. It is self-evident and authoritative; 2. It has high social popularity and recognition; 3. It embodies the purpose of strengthening social supervision, protecting consumers' legitimate rights and interests, guiding consumption and promoting economic development; 4. It has strong visual impact, is easy for consumers to identify and is accepted by the business community. The "March 15th Logo" has the following functions: 1. Social supervision function, that is, giving full play to the function of consumer associations in social supervision of goods and services, carrying out daily and effective supervision of consumption hotspots, especially new products and new fields, fostering high-quality goods and services, and ensuring consumers' safe consumption.
2. The function of consuming * * *, that is, the enterprise that uses the "March 15th Logo", must make a public commitment in advance, and when there is a consumer rights dispute with the consumer, and other channels cannot solve it in time, it will voluntarily accept and obey the mediation opinions of the consumer association, so as to ensure that the problem of consumers' damage can be solved in time and fairly. 3. Reputation certification function. As those who are licensed to use the "March 15th Logo" are pioneers or backbone enterprises in the industry, their product quality and service reputation are excellent. Through the verification and daily supervision and testing by China Consumers Association, their quality is worthy of the trust of consumers.
4. The function of consumer guide is to make it convenient for consumers to buy goods and receive services, help them make correct consumption choices, and thus realize scientific, reasonable, healthy and safe consumption through a sign that is close to ordinary consumers and easy to identify.
2. Questions about March 15th Consumer Rights Day
In order to expand the publicity of consumer rights protection, make it widely valued in the world, promote the cooperation and exchanges of consumer organizations in various countries and regions, and better carry out the work of protecting consumer rights, in 1983, international organization of consumers unions designated March 15th as the "International Consumer Rights Day".
Since 1983, on March 15th every year, consumer organizations all over the world have held large-scale activities to publicize consumers' rights and show their power. These include issuing press releases and introducing the activities of consumer organizations to the public; Tell people what consumer organizations will do to protect consumer rights and interests; Publicize through newspapers, periodicals, radio and TV programs, and distribute promotional materials or consumer publications in schools.
Organize speeches on consumers' rights, and strive to raise consumers' awareness of protection. In some countries, consumer organizations collect "consumer rights songs" from the public on this day, and some organize speech contests, consumer protection knowledge contests or conduct evaluation activities of "the most serious event that harms consumers' interests in a year"; Reward those who have contributed to the work of protecting the legitimate rights and interests of consumers; Hold various exhibitions; Hold lectures on consumer education; Consumer organizations in some countries also carry out inspections on the implementation of relevant laws and regulations to protect consumers' rights and interests; Hold * * *, performances, on-site publicity, consultation, complaints and voluntary services.
[2] Since 1987 in China, every year on March 15th, consumer organizations all over the country hold grand commemorative activities in conjunction with relevant departments, and publicize relevant laws and regulations and their achievements in various forms to promote the concern and support of the whole society for the protection of consumer rights and interests. The publicity activity of "March 15th International Consumer Rights Day" has become a social activity with wide social influence and far-reaching significance.
[Edit this paragraph] In recent years, the Chinese Consumers Association's "Year Theme" has been carrying out the "Year Theme" activity by determining a theme every year since 1997. The so-called "theme of the year" means that on the basis of widely publicizing and implementing the Law on the Protection of Consumers' Rights and Interests, consumers' associations highlight one aspect every year, strengthen the publicity on protecting consumers' legitimate rights and interests, and intensify the protection of consumers' legitimate rights and interests, so that the protection of consumers' legitimate rights and interests will continue to develop in depth.
the themes of China consumers association over the years are: 1997: honesty and anti-fraud, 1998: for rural consumers, 1999: safe and healthy consumption, 2: clear consumption, 21: green consumption, 22: scientific consumption, 23: creating a safe consumption environment, 24: honesty, * * * 25: health, * * * 26: Consumption and Environment 27: Consumption Harmony 28: Consumption and Responsibility 2 9: Consumption and Development 2 1 : Consumption and Service [Edit this paragraph] The origin of 3.15 In order to expand the publicity of consumer rights protection, make it get worldwide attention, promote cooperation and exchanges between national and regional consumer organizations, and better carry out the work of protecting consumer rights and interests, international organization of consumers unions decided in 1983. The selection of this date is based on the "Special Presidential Address on Protecting Consumers' Interests" published by former US President John F. Kennedy in the US Congress on March 15, 1962, which first put forward the famous "four rights" of consumers, namely: the right to obtain consumer safety; The right to obtain consumption information; The right to choose commodities freely; The right to legal appeal.
Since 1983, every year on March 15th, consumer organizations all over the world have held large-scale activities to publicize consumers' rights and obligations through various forms and media, showing consumers' power. [Edit this paragraph] The origin of 3.15 and 3.15 signs In 196, consumers from five countries, including the United States, Britain, Australia, Belgium and the Netherlands, initiated the establishment of an independent, non-profit-making and non-political World Consumers Union, headquartered in The Hague, which has now moved to London, England.
At present, its members have more than 3 consumer organizations from nearly 1 countries and regions. "3.15" means "International Day for Protecting Consumers' Rights".
In 1983, international organization of consumers unions designated March 15th as the International Consumer Rights Day, and stipulated that consumers have the right to obtain safety guarantee, correct product information, free choice, compensation and a healthy environment. China Consumers Association was established with the approval of the State Council in December, 1984. It is an all-round social group to supervise goods and services and protect consumers' legitimate rights and interests.
its purpose is: to supervise goods and services, protect consumers' legitimate rights and interests, guide consumers to spend reasonably and scientifically, and promote the healthy development of socialist market economy. In September 1987, China Consumers Association was accepted as a full member in international organization of consumers unions.
Starting from this year, on March 15th every year, China Consumers Association and local associations at all levels will also jointly organize large-scale publicity activities with relevant departments to introduce consumer knowledge and relevant legal knowledge in various ways and publicize consumers' rights; Awaken and improve consumers' awareness of self-protection; Promote the whole society to care for and support the protection of consumers' legitimate rights and interests. During the period of "March 15th" in 2, China Consumers Association launched "March 15th".
it is a kind of reputation certification launched by China Consumers Association, and it is the recognition and proof of key enterprises in all industries with excellent quality of goods and services and regulated by consumers' associations. Any product applying for the use of the "3.15 mark" must go through strict inspection and review procedures to ensure the authority and fairness of the "3.15 mark".
the "3.15 logo" takes the emblem of China Consumers Association as the upper graphic, and the word "3.15" is added. This sign contains two meanings: first, it is an approval and proof of high-quality goods or services; second, it enables enterprises to fulfill their commitments: that is, when there is a dispute over the rights and interests of small consumers, both consumers and operators fail to negotiate, and the operators voluntarily accept the adjustment opinions of consumers' associations, so as to avoid a long delay in small disputes.
China Consumers Association has launched the "3.15 logo" for four purposes: First, it is convenient to solve the dispute over the rights and interests of small consumers more effectively.
3. In the activities of "3.15" Consumer Rights Day, I was satisfied with the after-sales service of shopping malls A and B
(1) The mode of customer satisfaction score of shopping mall A was 3; The mode of customer satisfaction score of shopping mall B is 3; (2) The number of customers in shopping mall A is 5+1+2+1=45 (households), and the number of customers in shopping mall B is 1+9+22+13=45 (households). Therefore, the average satisfaction score of shopping mall A is 1 45 (5 * 1+1 * 2. The average satisfaction score of shopping mall B = 1 45 (1 * 1+9 * 2+22 * 3+13 * 4) = 1 37 45 ≈ 3.4 (points). ∴ The average customer satisfaction scores of shopping malls A and B are 2.78 points and 3.4 points respectively; (3) Because the average customer satisfaction score of shopping mall B is higher (or there are more people who are satisfied and very satisfied), the customer satisfaction of shopping mall B is higher.
4. Introduction to 3.15 Consumer Rights Protection Day
In 196, consumers from five countries, including the United States, Britain, Australia, Belgium and the Netherlands, initiated the establishment of an independent, non-profit-making and non-political World Consumers Union, headquartered in The Hague, which has now moved to London, England.
At present, its members have more than 3 consumer organizations from nearly 1 countries and regions. "3.15" means "International Day for Protecting Consumers' Rights".
In 1983, international organization of consumers unions designated March 15th as the International Consumer Rights Day, and stipulated that consumers have the right to obtain safety guarantee, correct product information, free choice, claim compensation and guarantee a healthy environment. China Consumers Association was established with the approval of the State Council in December, 1984. It is an all-round social group to supervise goods and services and protect consumers' legitimate rights and interests.
its purpose is: to supervise goods and services, protect consumers' legitimate rights and interests, guide consumers to spend reasonably and scientifically, and promote the healthy development of socialist market economy. In September 1987, China Consumers Association was accepted as a full member in international organization of consumers unions.
Starting from this year, on March 15th every year, China Consumers Association and local associations at all levels will also jointly organize large-scale publicity activities with relevant departments to introduce consumer knowledge and relevant legal knowledge in various ways and publicize consumers' rights; Awaken and improve consumers' awareness of self-protection; Promote the whole society to care for and support the protection of consumers' legitimate rights and interests. During the period of "March 15th" in 2, China Consumers Association launched.