blog marketing

Question and answer marketing promotion

Network advertising promotion (including advertising exchange)

Email promotion

Website navigation promotion

Instant messaging mode (QQ, MSN, Yahoo! )

Ranking marketing promotion

Event marketing promotion

Free service promotion

Friendly links include online paid links and free reciprocal links.

Publish information or register on B2B website.

Publish website information on newsgroups or forums.

Ruanwen got a promotion.

Popularization of network picking system

Spread of the virus

Interactive promotion of websites

Event sponsorship and promotion

Reward promotion for redemption of points

SNS network promotion

Planning activities and promotion

Weibo activity promotion

Wechat activity promotion

User experience improvement

Network video promotion

Post bar promotion

Bbs promotion

Popularization of classified information

Baidu library promotion

Log in to the search engine 1 and promote it to the outside world.

As the name implies, external promotion is the promotion of potential users outside the station. Mainly through a series of means to promote the marketing of potential users, in order to increase the PV, IP, membership or income of the website.

2. Internal promotion

Contrary to external promotion, internal promotion is specifically aimed at internal promotion of the website. For example, how to increase the browsing frequency of users, how to activate lost users, and how to increase the interaction between channels. Take YouA.com as an example. It has several websites with different domain names. How to convert the traffic between these websites and how to make users interact between different channels of websites is the focus of internal promotion.

Many people ignore the importance of internal promotion. In fact, if internal promotion is used properly, the effect is as good as external promotion. After all, the secondary development based on existing users is much easier than developing new users, and the investment will be much less. 1, paid promotion

This is a promotion that requires money. For example, various online paid advertisements, bidding rankings, magazine advertisements, CPM, CPC, CPs advertisements, etc. When doing paid promotion, we must consider the cost performance. Even if we have money, we can't squander it. We must make money work.

2. Free promotion

The free promotion mentioned here refers to the promotion that can be carried out without additional payment. There are many such methods, such as posting promotion, soft text promotion, forum promotion, resource exchange 1, and email marketing.

2. Use Baidu Know, Encyclopedia, Post Bar and other products.

3. Publish information by using classified information platform; Website is a platform for publishing pure information, on which enterprise product information can be published.

4. Friendly links

5. Video promotion; Network promotion is an integral part of marketing, the core of e-commerce and the top priority of network marketing. Many enterprises have special online sales and online advertising websites. Through the online platform, corporate advertisements can be delivered accurately according to people, websites, keywords, behaviors and regions, and truly reach the advertising audience.

6. Use third-party websites to promote and improve corporate visibility; It is a relatively simple method to promote enterprise websites by publishing relevant information through third-party websites. Enterprises can choose some high-weight network platforms, so that the published content can have a good ranking, more potential customers can see it, and the popularity can be improved. Here, International Brand Network reminds major enterprises to pay attention to details such as content title setting, content editing and publishing platform selection when using third-party websites for promotion.

7. Use blogs to promote websites; Enterprises can skillfully use blogs to promote their websites, which can enhance the weight and ranking of their websites. The purpose of blog is to better optimize the enterprise website itself, and the links in blog can directly bring traffic to the enterprise website, thus attracting more customers.

8. Forum; Choose some relevant forums to stick it in the pavilion and publish the information that the propaganda enterprise wants to promote.

9. Search for bidding advertisements; The advertisements commonly used by enterprises should be search bidding advertisements, Baidu bidding (Baidu New Professional Edition) and Google keyword advertisements, that is, Google AdWords and sogou bidding promotion.

10. Search engine optimization; This is the common SEO. According to the analysis of enterprise websites, related keywords can be optimized in search engines, which can rank in front of major searches and bring relevant transformation to enterprises.

1 1. link

First, friendship links

Doing a good job of friendship links can also bring relevant traffic and rankings to the website. Enterprises should find some friendship links related to the website when making friendship links, so as to play the role of links. Link anchor text should also select related text.

B. Website links

There are many websites, such as Hao123,265 and so on. , but it is difficult for most enterprises to join. You can find an industry website to join.

C, buy the chain

Search inclusion, in terms of the weight of the website in the search, if the website has enough excellent external links, the ranking of the enterprise website will be high, and the search inclusion will be more and faster. When buying foreign links, we should pay attention to the relevance of the website and whether Baidu and Google are included normally.

Anchor text links in the article

You can publish related articles in various news media or community forums with good text links, which will have a certain effect on the ranking optimization of the website. 1, logo promotion

Website appears at the same time as the company logo, such as business cards, envelopes, vehicles, etc.

2, advertising incidental

Attach the corporate website to other print and media advertisements of the enterprise.

3. Offline promotion

The website of the enterprise is printed on clothes or some gifts. 1, QQ group chat

Join the related QQ group to chat and discuss, and send some related content.

2. QQ group * * *

You can upload some company brochures and other information to QQ.

3.QQ group email

Many QQ groups have set up the group sending function, which can be used to send related content in groups.

4, self-built QQ group

Enterprises can also open multiple QQ groups and then publicize them at any time.

5.QQ group greeting card

Join relevant mass greeting cards and mail labeling advertisements.

6.QQ group space

You can publish articles and promote them through the group space, as well as the group space photo album. 1, image watermark

In the publicity pictures of enterprises, it is necessary to beautify the pictures with the watermark of enterprises, publish them to other places and reprint them on other websites, which is the publicity of enterprise websites.

2. Video watermarking

There are many video sharing websites now, and enterprises can watermark some related videos and upload them to them. If they are particularly wonderful, I believe many people will pay attention to them.

3. Data watermarking

Some written articles are marked with the original website, and some information brochures, such as PDF and e-books, are made, and the website of the enterprise is added.

4. Web page watermarking

Watermark the company's website or product page layout, so that corporate culture and products are easier to promote. 1, send a mass email

Here, the webmaster emphasizes the right of mass sending, not mass sending of spam and mailing list subscription.

2. Forum group sending

3. Blog group sending

4. Guest book group.

5, drift bottle to send 1, net pick

There are many websites, such as 365key, Sina vivi and so on. , you can add some content related to corporate websites.

2, bookmark collection

Baidu collection, QQ bookmarks, etc. 1, soft text advertisement

Publish corporate news on related websites and promote corporate websites.

2. Bidding advertisement

Baidu, Google, sogou, Yahoo, Soso and other bidding promotion.

3. advertising alliance

For example: Baidu Alliance, sogou Morningstar, TV Easy, etc. are promoted in advertising alliance. Pay attention first: pay attention to others first, so as to attract others' attention, and others will pay attention to consumers!

Replay: Multicast and multi-comment, let others see consumers, understand consumers and pay attention to consumers!

Brush hot spots: the so-called hot spots are some practical keywords, and I often go to see the topics.

Weibo: We should make rational use of consumers' audience, help consumers broadcast, and make consumers' audience broadcast more than consumers. 1、RSS

You can submit website content, blog and other related content to the website included in RSS sharing.

2. Encyclopedia website

Baidu Encyclopedia, Wikipedia, Interactive Encyclopedia, etc. , answer the questions above and leave the website. Network promotion and network marketing are two different concepts. Network marketing focuses on the marketing level, paying more attention to whether it will produce actual economic benefits after network marketing, while network promotion focuses on promotion, paying more attention to the website traffic, world rankings, visits and registrations brought to enterprises after promotion, with the aim of expanding the popularity and influence of the promotion objects. It can be said that network marketing must include the step of network promotion, which is the core work of network marketing.

Another concept that is easy to blur is: website promotion. Website promotion is an extremely important part of network marketing. Website is the main body of the network, and many network promotions include website promotion. Of course, online promotion also involves non-website promotion, such as offline products, companies and so on. These two concepts are easily confused, because network promotion activities run through the life cycle of a website, involving a series of links such as website planning, construction, promotion and feedback.

Internet advertising is a means of network promotion. In addition to online advertising, online promotion can also be promoted by using search engines, friendship links and online news hype.

With the rapid development of the Internet, there will be more and more netizens. By the end of February, 20 10, the number of Internet users in China has reached 457 million, ranking first in the world, so the influence of the Internet will grow. If you don't want to be an information island on the network, you need to effectively realize online publicity. For enterprises, doing a good job in network promotion can bring economic benefits; For individuals, it can make more people know each other and make more friends.

Youtuo Interactive can quickly transmit the marketing information of corporate brands in network promotion, and deepen the audience's impression of brands through interaction.

Viral marketing

When it comes to viral marketing, outsiders generally think that the so-called viral marketing is to spread viruses for marketing. The so-called viral marketing, in fact, refers to the spread and diffusion of information like a virus, and spread it to thousands of audiences in Qian Qian through rapid replication. This is one of the most effective and commonly used enterprise marketing methods.

network advertising

China is a country with a large population and the largest number of netizens in the world. In today's fast-paced information economy era, with the Internet bringing more and more convenience to enterprises, online advertising has obviously become one of the most popular forms of advertising. The main characteristics of online advertising are simple operation, low cost, quick effect and wide audience.

Information distribution

The so-called information release is actually a self-promotion process of an enterprise. No matter what content information is released, its process is a marketing process. Consumers know the relevant information of the enterprise through the network, and then actively contact the relevant responsible personnel of the enterprise, which has changed the passive marketing model of the enterprise in the past. This passive marketing model combined with advertising is very obvious. With the combination of advertising and information release, Tianzhan Network has created the expected marketing value for many enterprises and won unanimous praise.

Mailing list

Mailing list is actually a kind of mail marketing method. The convenience of email lies in the diversity of content and form of email, which can be chosen flexibly. There is no restriction on the nature of advertisements. It doesn't need too many technical things when it is released, and it is highly targeted and belongs to precision marketing. 1. Enterprises are very dependent on new customers and have strong competitiveness. Such enterprises also need a large number of new customers, and then repeatedly invest through the profits of new customers to expand demand. This kind of enterprises urgently need fast and effective means of network promotion.

2. The enterprise itself is a leading enterprise, and there is no need to consider the source of customer demand, because it has sufficient brand benefits. This kind of customers mainly want to upgrade their brands. They have sufficient network promotion budget, so it depends on how to choose a reasonable network promotion.

3. There is another kind of enterprise, that is, the customer group is single, the products are single, and the customers are very professional. Such customers often need accurate network promotion.

4. Enterprises are very dependent on new customers, and the scope is very wide. There are many similar industries. Due to fierce competition in the industry, the competitiveness of enterprises in the same industry is very limited. Most of these enterprises do network promotion to maintain their competitive position in the industry.

The enterprise has some old customers and some new customers, and its position in the industry is relatively stable. However, for the maintenance of customers, the development of new customers has great dependence. Therefore, such enterprises need to expand the customer base to meet the development of enterprises, and the main purpose of network promotion is to expand the scope of business and improve visibility.

6. It's a tragedy for an enterprise to live entirely on old customers. First of all, the scale of the enterprise is not large, and many old customers have to handle orders. Because of long-term cooperation and good relationship with old customers, we began to reduce prices and discounts, and the profit point was very low. Every month, they do a lot of things, and they earn little money. This kind of enterprise urgently needs to classify customers, and needs to get rid of the old and absorb the new, otherwise it will form a vicious circle. It is a method that many webmasters hope but dare not try to publicize the website with soft text. The reason is that they have a timid psychology of writing soft articles, so that online marketing promotion is discouraged. In fact, writing a high-quality, high-click soft article also has a certain routine. The following six methods may be helpful to consumers.

Generally, the more controversial or unique views are, the more popular they are with readers. The information on the Internet is as deep as the sea. The mentality of netizens is that they can find different views from other articles. Don't worry about being too radical or one-sided, positive and formal articles are not pleasing.

Leverage: By borrowing other people's famous articles, celebrity effect is one of the magic weapons to get high click-through rate in the Internet age. The powerful power of the Internet is that no celebrity can hide in its information network. Most netizens like to watch the life, work, feelings and so on of celebrities. If consumer articles can be related to celebrities, online marketing companies can be a good way to quickly increase traffic.

This method is also called meditation or rhetorical question. The core is to ask a question and then ask yourself and answer it around this question. This method has advantages by asking questions to arouse topics and concerns. But we must master the temperature, the first question should be attractive, the answer should conform to common sense, and we should not be trapped by ourselves. 1, website construction in the early stage, and integration of SEO website optimization at the same time. Any industry website and any positioning website suggestion should be put into SEO optimization in the early stage, with less investment and great return.

2. Whether the promotion brought by website optimization can meet the promotion requirements can be carried out by other promotion cooperation methods as appropriate.

3. When new products and services are launched on the website, the promotion of new content can be strengthened.

4. In the case that other promotion returns are not ideal, if the company's expenses permit, increase the website promotion methods or adopt some promotion methods with little cost and no cost.

5. In the hot season of the company's operating projects, adopt reasonable promotion methods, and measure whether to stop this promotion method after the hot season, so as to reduce the loss that the investment is not proportional to the return.

6. Some low-cost promotion methods can be used continuously for a long time.

Suggestion: We should grasp the time, analyze the proportion of investment expenses and returns in time, and take appropriate promotion measures in time, instead of rushing for success and adopting unreasonable promotion methods (mass mailing, keyword ranking for SEO optimization, plug-ins, viruses, etc.). ), this will be counterproductive, and the website or company will be unpredictable. During the promotion period, it is also necessary to analyze the promotion methods adopted by competitors in order to compare and change the promotion methods in time. Network promotion tools are auxiliary network promotion, which makes network promotion easier and more efficient. According to the different network promotion platforms, there are various functions of network marketing software, such as blog promotion software, forum promotion software, postal promotion software, classified information promotion software and so on. Moreover, there are combined marketing software and marketing software that combines these promotion methods into a set of software. By combining effective promotion methods into a set of software, multi-directional networks can be realized with simple operation.

However, the promotion tool is easy to form a large number of junk files in a short time, so this method needs manual operation. It is estimated that an enterprise just needs to invest at least 22W yuan every year to form a team, so is there a professional website management team? The answer is yes.