As of the first quarter of 28, Taobao had more than 62 million registered members, covering the vast majority of online shoppers in China. In the first quarter of 28, Taobao's transaction volume exceeded 18.8 billion; In 27, the annual turnover exceeded 43.3 billion.
according to a survey conducted by a third-party authoritative organization in 27, Taobao accounts for 7% of the online shopping market in China, and the C2C market accounts for more than 8%.
Taobao advocates an honest, lively and efficient online trading culture, and insists that "treasure can't be scoured, and trust can't be abandoned." (Jin Yong)
While creating a safer and more efficient online trading platform for Taobao members, Taobao also wholeheartedly creates and advocates a relaxed and lively family atmosphere of mutual help. Everyone who trades on Taobao not only trades more quickly and efficiently, but also makes more friends.
At present, Taobao has become the first choice for the majority of netizens to start businesses online and to be friends of chambers of commerce. In October 25, Taobao announced that in the next five years, it will create 1 million jobs for the society and help more netizens to find jobs and even start businesses on Taobao. As of 27, Taobao has provided more than 2, direct jobs for the society.
On July 5, 28, Taobao announced that it had reached a strategic partnership with One Foundation in Jet Li.
On April 1, 28, Taobao launched B2C business.
on November 28th, 27, Taobao won the 27 China Excellent Corporate Citizen Award.
25-5-26 MSN cooperated with Taobao to expand the online shopping market.
on April 14th, 25, Taobao was named the first Internet sponsor of Moto GP.
25-1-2, the new homepage of Hong Kong Street was released.
24-5-16 Beijing International Radio and Television Week, film and television classic props and star meeting activities.
On April 1th, 24, the great hero Jin Yong visited Taobao.
24-4-5 Taobao and 21cn signed an agreement to jointly build an e-shopping giant.
24-4-3 press conference between Taobao and E Times Weekly, a subsidiary of Hangzhou Daily Newspaper Group.
24-4-2 Taobao announced its full cooperation with the 25 New Year film world without thieves.
On January 18th, 24, the first batch of yellow mandarin jackets were finally issued to reward Taobao people who have made outstanding contributions to the development of Taobao!
on January 12, 24, Taobao was selected as the first "Top Ten IT Market Planning" of the Financial Times.
On December 4, 23, Hangzhou Mayor Mao Linsheng inspected Taobao.
23-12-1 Taobao moved: the lakeside era officially ended, and Taobao entered the Huaxing era.
23-1-11 Uncle Fortune Information Forum Speech-Taobao is the best platform for college students to practice!
On September 23rd, 23, Ms. Yumiko Araki and her party, who played Junko Xiaolu, the heroine of Volleyball Woman, visited Taobao.
Taobao is a C2C (customer-to-customer) personal trading online platform, which is a large auction website in China and invested by Alibaba.
Goods:
The number of goods in Taobao has increased significantly in recent years, ranging from cars and computers to clothing and household items, with a complete classification, and an online game equipment trading area has been set up, which is worth a look for online game fans.
As an auction website, Taobao's outstanding point is that if the remaining time of goods is less than 1 hour, the time display is dynamic and accurate to the second.
Special service:
Different from eBay, members feel a relaxed and lively family-style cultural atmosphere during the transaction. One example is the instant communication tool for members-"Taobao Want Want". After the member registration, the members of Taobao and Taobao Want Want will be common. If the user enters a certain store and the shopkeeper is online, the "shopkeeper online" icon will appear, which can send and receive messages with the shopkeeper in time. "Taobao Want Want" has the functions of checking the transaction history, understanding the other party's credit situation and other personal information, avatar, multi-party chat and other general instant chat tools.
security system:
Taobao also pays attention to the construction of integrity and security, and introduces a clear authentication system, and distinguishes between individual user authentication and merchant user authentication. The two types of authentication need to submit different materials. Individual user authentication only needs to provide identity certificate, and merchant authentication also needs to provide business license. Moreover, a person cannot apply for two types of authentication at the same time. In this respect, we can see Taobao's efforts in regulating businesses.
Taobao has also introduced a credit evaluation system. Click to view the previous credit evaluation of the seller.
With regard to the transaction security of buyers and sellers in the payment link, Taobao has launched a payment delivery method called Alipay to reduce the transaction risk. Alipay is especially suitable for trading computers, mobile phones, jewelry and other items with higher unit price or all transactions that want to be more secure. Using Alipay in Taobao is free at present. When users pay for goods with, they pay through Taobao's ICBC interface, and users don't have to bear the remittance fee.
When shopping, especially when buying large items, pay attention to whether the seller agrees to use Alipay. If you agree to Alipay, the insurance factor will be greater. If the seller doesn't agree to use Alipay, you can contact the seller. When the seller doesn't agree to use Alipay, even if you are a little worried about him, it's better not to trade.
Taobao Mall is a brand-new B2C(B means business enterprise, which is a business-to-person shopping platform) created by Taobao, the largest shopping website in Asia, while Taobao is a C2C online trading platform (C means customer consumer), which is mainly personal-to-personal. Taobao Mall integrates thousands of brands and manufacturers to provide a one-stop solution between merchants and consumers. Provide goods with 1% quality guarantee, after-sales service for 7 days without reason, and high-quality services such as cash back of shopping points. Different from Taobao, merchants and enterprises are sellers, so if you want to have absolute quality assurance, Taobao Mall is your best choice.
Taobao Mall is in a rapid development stage, and a variety of new online marketing models are constantly being created. Joining the brand mall will have more opportunities to get in touch with the most cutting-edge e-commerce and create more miracles for the brand-new B2C cause.
Pepsi+Taobao = new paradigm of network marketing
As a world-famous brand, Pepsi is not only one of the most successful consumer goods companies in the world, but also a leading innovative practitioner in the field of network marketing. Recently, PepsiCo teamed up with Taobao.com and Ali Mama to launch the "Pepsi star Beckham autographed hand model charity auction", which accurately interacted with the target group and created another model of online marketing.
accurate brand and user positioning, why did Pepsi choose Taobao?
"Pepsi star David Beckham autographed hand model charity auction" is an important part of PepsiCo's grand launch of "All People Can Go to the Pot and Dance China" in 1 cities across the country in 28. All the money from the charity auction was donated to the China Athletes Education Fund, and the successful bidders had the opportunity to get in touch with the famous football player David Beckham.
Chris Tung, brand director of PepsiCo (China) Investment Co., Ltd. said, "In China, PepsiCo is a beloved brand. Pepsi has long insisted on brand building as the center of marketing activities. " As a charity auction of world-famous brands, Pepsi needs to consider the matching degree of partner brands, and also requires them to have unique advantages in the industry.
considering the popularity of PepsiCo and Beckham, who is the most influential partner in the choice of event platform? Who has the largest number of high-quality target customers? Whose platform can stimulate the target population most efficiently and deliver the information to them accurately? Whose users can best influence more users around them to spread the virus?
"Pepsi is good at thinking and designing activities from the perspective of consumers, especially in online activities." Chris Tung said, "Taobao is the most appealing brand of C2C e-commerce in China. This online platform has gathered 6 million most consuming online users, accounting for 8% of the online shopping market in China and has an absolute leading position."
judging from the nature of this charity auction, it needs to influence not only a group of users who have high spending power and sufficient funds for leisure, entertainment, sports and other personal interests, but also their love, willingness to contribute to charity and deep sense of social responsibility. Under the long-term influence of honesty, liveliness, love and other concepts, Taobao's brands and users naturally have this trait, which has formed a precise docking with the target groups needed for charity auction activities. At the same time, the personal brand image of the famous player Beckham and the long-term trading habits of Taobao users make the charity auction have a high degree of attention and participation.
The charity auction with precise positioning has become a flexible and positive trading behavior on Taobao. The public welfare behavior and the star effect allow users to participate in it naturally without any resistance, which enhances the participation of auction activities and promotes users' goodwill and psychological respect for Pepsi brand.
In this regard, Ms. Huang Xiwei, interactive marketing director of Pepsi (China) Investment Co., Ltd. said: "Through this activity, we have seen that Taobao users have a deep understanding of this charity auction. Through the influence of Taobao community, word-of-mouth communication among Taobao users, interaction between users and Pepsi, users and users, more consumers have understood the essence of this activity and enhanced Pepsi's brand reputation."
professional marketing planning, Taobao makes an integrated promotion plan
It is not enough to have an influential platform and high-participation users. Taobao's professional marketing planning and convenient and safe payment function have also become important factors for the success of this online charity auction.
every day, tens of millions of active users of Taobao shop on Taobao, search for brand and commodity information, and browse other people's experiences in purchasing or using commodities. Nearly 7% of users even visit it more than twice a day, and the user stickiness is the strongest among similar websites, with the highest participation. Taobao planning team has a full understanding of this, combined with the unique advantages of its own platform and user characteristics, designed a special page for charity auction activities, and made a detailed communication plan to promote it according to users' online behavior, making the activities known to a large number of users on the Internet soon.
Miss Li, a Taobao user, said, "I was attracted by the auction of Pepsi, not only because I had the opportunity to get in touch with the world superstar David Beckham, but more importantly, this year is the Olympic Year, so I can contribute to the development of sports in China through this activity!"
In order to make the event more effective, on the basis of establishing the homepage of the event auction, Taobao also launched a more extensive advertisement for Pepsi on Taobao and Ali Mama platforms, which made the marketing communication not limited to the simple media platform communication, and promoted more grassroots people to actively participate in the communication based on the influence of core users on Taobao.
As Jiang Zhiqiang, vice president of Alibaba Group, said, "Consumers have become an important" node "in brand communication. Instead of simply receiving information, they pay more attention to the brand application experience and actively spread the experience, forming a positive word-of-mouth effect. Let this charity auction truly become a marketing event that everyone pays attention to. "
Tail-made Marketing Enhances Pepsi's Value
Today, with the progress of media platforms and users, choosing Taobao accurately for cooperation is the touchstone of Pepsi's success in charity auction. Through the second advertisement placement of Ali Mama, the newborn of Ali Group, the largest online advertising trading platform in China, the long-tail resources and people gathered around it are integrated, and the activities can be spread in a wider network space.
in just five days' auction, this activity attracted more than 2, people's attention, resulting in a record of 385 bids. The auction price climbed all the way from 1 yuan to 1,9 yuan; The 15-day hard and wide coverage exceeded 65 million, achieving more than 78, effective clicks.
after the event, Chris Tung, brand director of PepsiCo (China), said excitedly, "PepsiCo and Taobao have tailored this event for users, because PepsiCo firmly believes and understands the different behaviors of netizens on different forms of websites, which is the basis of online marketing, and this is the secret of the success of this cooperation between Taobao and PepsiCo."
Huang Xiwei, interactive marketing director of PepsiCo (China), also said: "In a sense, for the whole FMCG industry, the positive reference significance of this cooperation is that other FMCG peers should not only consider the effectiveness of online advertising, but also pay attention to whether the advertising platform and its users can bring greater added value to their own brands!"
Taobao's top 1 individuals and enterprise online merchants are announced
Taobao calls for being an honest online merchant with social responsibility
Ten years online shopping, ten years online merchants.
From 1998 to 28, online retailing in China has gone through ten years. China's online business community has also gone through ten years.
this is a milestone.
To commemorate this special occasion, on May 31st, Taobao, the largest online retail business circle in Asia, selected the top 2 online merchants-the top 1 enterprise online merchants and the top 1 individual online merchants in Hangzhou, and held a solemn and concise award ceremony.
these 2 online merchants are outstanding representatives of millions of retail online merchants in China, and they were selected from more than 8, registered online merchants who passed the qualification examination. Including 1 individual network operators and 1 enterprise network operators.
Zhang Jianting, vice mayor of Hangzhou, Lu Zhaoxi, president of Taobao, and the judges of the top ten online merchants attended the meeting. The judges of the top ten online merchants include Ling Qi, director of Intel Enterprise Solutions in China, Pan Jie, general manager of China Post Group's marketing department and postal business bureau, Han Hongying, vice president of Taobao, and Zhang Yu, vice president of Taobao, among others.
online merchants: creating four brand-new models
in ten years, the number of online merchants has expanded from zero to tens of millions. They are not separated by regions, but are connected by blood through the internet; They enjoy business as they enjoy life, and they treat customers like friends-they are surpassing any great business gang in the history of China.
Maybe after ten years, "online merchants" will become the biggest "business gang" and the greatest business gang, because they have brought four brand-new changes to China society-brand-new business model, brand-new shopping habits, brand-new entrepreneurial model and brand-new public welfare mode.
in the business model, they use a network cable to connect all over the world, bypassing all the intermediate channels, and have solved the channel problem that has puzzled businessmen for thousands of years. Online retailing is equivalent to 7 times the speed of offline retailing, which makes all the merchants.