Unfamiliar development is to develop unfamiliar customers. You can talk to strangers about insurance through activity questionnaires. Traditional building sweeping, regional sweeping and street propaganda are all unfamiliar developments.

The focus of strange development is to collect customer information and establish a first impression. It is the key to leave contact information and establish contact with customers. With the contact information, then slowly develop or invite.

2. Because of the market.

That is, their own resources and contacts. Including your relatives, neighbors and friends, all belong to this category. You can read through all the people in the address book and treat them as first-class potential customers. I know this kind of customers better. Look for people who have the awareness and intention to buy insurance and develop customers.

3. Introduce it.

Referral is the most effective way to get customers. Many insurance experts, 60% to 80% of the performance comes from the recommendation of old customers. Is to let the old customers introduce you to several new customers who are suitable for insurance and easy to contact. This is actually equivalent to an endorsement of trust.

Hard requirements for getting a recommendation: Your service must be good and can be recognized by customers.

4. Product introduction.

A product briefing session refers to a small meeting with the goal of obtaining customers, describing products, determining intentions or transforming transactions. Stranger customers can drive, and so can known customers. Because it is convenient to operate, it can be anywhere. Popularize insurance knowledge in this way, leaving contact information and a list of participants for future development.

5, the network gets customers.

Although the network is large, the information wall is not completely transparent and there is information asymmetry. In other words, a buyer with precise intentions may not be able to find a seller who meets his requirements on his own. In other words, you look for customers online, and customers look for you online.

There are many platforms that specialize in online customer acquisition. They collect information about customers who want to buy insurance in a certain place, and then match them with insurance salesmen in a certain place to do intermediary business. This service is charged. Customer resources can also be found through this paid service.

References:

Baidu encyclopedia insurance sales

Baidu encyclopedia insurance customer service