1982, Nike chose the "top six" professional basketball players as the spokesperson of the air force 1. They took off from the track on this classic poster and successfully flew over basketball and culture. From this moment on, basketball is no longer the basketball defined before. It is precisely because of this that this photo of the "top six people" dressed in Bruce Kilgore's masterpiece tells the different relationship between a brand and basketball players, aiming at truly meeting the needs of athletes. Here are the "top six"-moses malone, michael cooper, jamaal wilkes, bobby jones, mychal thompson and calvin natt. Twenty-five years after this photo was taken, the products they endorsed are still winning * * *. People not only recognize the realism they convey, but also make the basketball shoes they wear immortal. In fact, Air Force 1 is more than a pair of shoes: it is also an experience and a bridge connecting its birthplace with a culture, and this bridge enables it to survive. "The first six people" are six primitive chains: six funk, messengers of freedom and power. They have a past, a present and a future, which is exactly what we will see.
The Air Force 1 has always been based on the exquisite workmanship of Nike technology. Based on this, the "Top Six" shoes and clothing will follow the general guiding principles formulated by Air Force 1 series products. In addition, there are six pairs of specially designed air force 1 Lo sports shoes, which adopt the portrait decoration heralds of the members of the "original six people" respectively. The important design element of "Top Six" clothing is to grasp the descriptive language of each member's stadium style. Through this method, the influence of the "top six" on AF 1 cultural spirit can be effectively expounded. Moses malone endowed the Air Force 1 with a grand temperament. The durability of shoes was inspired by jamaal wilkes, while michael cooper showed a driving force to constantly surpass to a higher level. In the "Top Six", mychel thompson's court style can best reflect the heroic attitude of AF 1, and the consistency of sports shoes is best proved in bobby jones's court style. Calvin Nath, one of the "original six people", can best interpret the pure essence of Air Force 1. His mastery of the stadium is like his endorsement of sports shoes, clean and beneficial.
Magnificence, durability, transcendence, heroism, coherence and purity have all been injected into the "Top Six" Air Force 1 series. Every word is a technical level, which requires real design and innovation to create excellent performance.
In 2007, Nike re-selected six stars to speak for the Air Force 1. Even though Air Force 1 has left the basketball court, its sportsmanship still exists. Kobe Bryant, LeBron, Rasheed Wallace, Amar'e Stoudemire, Tony Parker and vincent carter became the "new six" of Air Force 1, and undertook the historical mission of carrying forward the spirit of Air Force 1.
From Akron, Ohio to the streets of Philadelphia, from the southern coast to the French coast: Air Force 1 is so vivid to these six newcomers, just like the "original six". Through them, Air Force 1 shows some important features; It has the same quality as every athlete's personality and style. Cold aesthetic feeling (Parker), the core of tradition (Wallace), independent contempt (Carter), the power of respect (Stoudemire), tenacious heart (Kobe) and kingly demeanor (LeBron). No matter where they go, these six newcomers carry such a halo and such a mentality, and they can cross any boundaries or restrictions. Their demeanor on the court is that of the Air Force 1; Outside the stadium, every new spokesperson of Air Force 1 knows that tradition needs not only protection, but also development.
12 Exquisite Air Force 1, specially made for 30 NBA teams. The Air Force Lux Bag ... sells for as much as 16000 RMB ... each pair of shoes is unforgettable, which shows the unique charm of Air Force 1.
At this point, the nature of Air Force 1 has changed, and it is no longer a pure basketball shoe, but a street trend shoe. But its influence has never diminished. Witnessed the rapid development of basketball in the1/4th century. Now it has become a versatile shoe for all kinds of hipsters and an indispensable trend object.
After the Air Force officially stepped onto the stage, he began to be welcomed by a large number of players. The appearance of charles barkley has raised the Air Force 1 to a new height. Since then, these sneakers have become a spiritual pioneer, and then the rise of hip-hop culture began. A large number of branches extend from the air force 1. AFII III 180 Even the classic Air Max CB2 at the foot of charles barkley originated from the Air Force.
Five Tiger Fab 5 of the University of Michigan (including chris webber, Jalen Rose and Juwan Howard who are still in the NBA), which is popular all over the United States, also put on Force sneakers. For the first time, they shocked the whole country with all-black Air Max Force 180 with black socks. Their NCAA final with Duke University became a confrontation between two cultures. Hip-hop basketball versus college basketball. The strength under their feet is the most obvious symbol of their style. With their excellent skills and advanced modeling, they quickly became the heroes of American children and the darling of the media. The children are crazy about them, and every young man begins to learn their clothes. Force has become a necessity for every stadium. Since then, hip-hop basketball has become the mainstream.
In the dark, the Air Force 1 began to get together with more and more rebellious athletes. The technology and innovation brought by the air force are not only incisive on the court. His spirit also began to enter everyone's life.
The innovative works of that year have become the classics of the past today. If Nike created the Air Force 1, then today's Air Force is not only owned by Nike, but has become a symbol of the whole sneaker culture. Today, Air Force 1 perfectly interprets the word retro. Designers have injected new soul into the Air Force 1 with brand-new colors and patterns. He has become a must-have sneaker for young Americans. In 2006, rookie randy foye and rudy gay were a little shy when they took part in the shooting of the famous national basketball magazine for the first time, and chose to wear pure white air force 1. In their minds, Air Force 1 is a kind of coolness and a trend.
Similarly, Air Force 1 has been endowed with different themes, which are displayed on sneakers and become the prey of collectors. Some have even been marked to the sky-high price of 10 thousand yuan. The entertainment circle is still a celebrity, and many people are proud of having a pair of exclusive air forces 1. When Kobe spoke for Sony NBA 2007 this summer, Sony gave him a pair of limited air force 1 playstation.
When sneakers have become a culture, then it is a work of art.
Even at home, the trend of air force 1 is booming. Many young people will have a pair of air force 1, because it is a display of self-style. When hip-hop has become popular all over the world, Air Force 1 naturally becomes a necessary equipment. The sneaker culture led by Air Force 1 has also fascinated many people.