This makes people wonder. How true are these figures? And where did these figures come from?

The traffic data of new media is full of manipulation

Not long ago, Weibo, a video promoting a new song released by an artist user, received more than 1 million reposts. At present, the total number of users in Weibo, China is 337 million, which is equivalent to one in every three users in Weibo who forwarded this content.

Cao Yongshou, president of a data company in Beijing: It was not painted by a real person, but by a machine using software.

Cao Yongshou, president of a data company in Beijing: The contents made by the water army are almost the same, and many of them are launched in the early hours of the morning. If there are 1, fans, each person registers 1 white numbers, and each white number sends 1 messages or messages every day, that is 1, times 1, and it will reach 1 million a day. In fact, the real number is only 1 thousand.

Irrational idolize of fans promotes the proliferation of false data

When data falsification becomes easy, it is inevitable that it will be abused. Fans who are keen on talent shows and crazy about idolize use the Water Army as their idols to brush the list, and artists' agencies and new media platforms also take a fancy to the business opportunities, adding fuel to the fire behind them.

In order to concentrate on supporting idols of the same sex, the Star Weibo Data Station, which was set up spontaneously by fans or arranged by brokerage companies, came into being. According to Xiao Yu, who once participated in the hit list at the data station, Weibo, a personal forwarding artist, can only be regarded as a daily check-in task, and spending money on data has long been a common practice among fans.

Star Weibo station staff: Because most fans think forwarding and comments are particularly important now, the more such data, the better. Sometimes what we buy is sent to me by others, so I save it. Sometimes there are links in the WeChat group, or there are links in the Weibo group.

It costs a lot of money to buy these sizes, maybe 3 to 4 cents for a size, but he buys hundreds of sizes as soon as he buys them. Some people in the group may subdivide Weibo's comments, while others are responsible for forwarding them.

In order to save manpower and time, the fans will also share the mobile phone application that provides the function of automatically brushing the list, go to their homepage and choose their favorite stars. No matter the date of playing the list or the copy, all fans need to do is pay. As a result, spending thousands of dollars has become a collective carnival for fans to release idolize's enthusiasm and show their loyalty.

Staff in front of Weibo Station: If it's LUN Bo, there will be tasks in the data group every day, which must be arranged by the company. For example, how many times to forward this Weibo for several days in a row, and there will be a reward if you stick to it. It is said that some companies may read these data, and some brands may read them, but it is not certain whether they will really read them.

Breaking the obsession with traffic and attracting the audience with real works

For the inflated data, experts said that data fraud not only damaged the basic principle of honesty among people in society, but also plunged the market into a vicious circle of not paying attention to quality but only traffic.

Internet expert Wu Chunyong: Traffic fraud basically violates the principle of good faith. Its essence is actually to pursue the maximization of its own interests. Such an unhealthy industrial chain and ecological chain gradually formed.

When data fraud becomes an industry, everyone involved in it contributes to the continuous spread of fraud more or less because of their own profits.

According to relevant sources, advertisers suffer the most from traffic fraud, because a large amount of its budget is wasted. In addition, the negative impact of data fraud has touched the bottom line of industry ethics and hindered the healthy development of the market.

Professor Zhou Xing, School of Art and Media, Beijing Normal University: Of course, there must be policies to curb these traffic manufacturing institutions. In addition, I think this is the important thing, which is to promote the social, economic and cultural development in a solid way, so that they can truly become a model of long-term effect rather than short-term effect.

(Source: CCTV Finance)