Ross 9.8 boots are the latest generation of Ross series sneakers. However, due to the decline of Ross's level and injury, Adi removed the exclusive shoe box, canceled the Boost cushioning technology used since the fifth generation, and adopted Bounce technology.
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The evolution of adidas:
These three signs of Adidas did not exist all the time from the initial stage of the brand. The evolving history of Adidas logo is also a proof of the continuous progress of Adidas, a world-famous sporting goods company.
The adidas three-stripe logo was first used, and in the second year of its establishment, namely 1949, it was applied to all kinds of products under adidas. It represents the upward sportsmanship.
At 1972, Adidas gradually replaced the early three-stripe logo with the four-leaf clover logo, symbolizing the sports strength extending to the world with the four-leaf clover, and at the same time pinning its own brand's vision of going global.
After using the clover logo for more than ten years, that is, in the late 1980s and early 1990s, in order to compete with Nike and enhance the sense of sports fashion, Adidas once again transformed itself, and applied the first three stripes of the brand to its products, which was regarded as the Adidas performance series that was well known (and the most popular in price) by the general public.
1996, after experiencing a stock acquisition storm, Adidas re-launched the Clover logo and specially applied it to its original Adidas series, which is different from the sports performance series and tailored for middle and senior sports fans and shoe fans.
As for the style logo of Adidas, it doesn't have a long history. Y-3' s Y stands for yohji yamamoto, while 3 stands for Adidas' three series logos. Yohji yamamoto, the world's top designer, is the creative director, a brand-new brand that cooperates with Adidas.
Baidu Encyclopedia-Adidas