I. Delhui
In 2000, sports brands were very popular, such as VIP Bird, Peak, Adidas, Nike, Xtep and so on. As a trend, each brand invites its own celebrity spokespersons, such as VIP Bird in Andy Lau, Xtep in Nicholas Tse and Hongxing Erke in Jordan chan. Delphi invited Jay Chou to speak for it at the cost of signing a contract for ten years.
At that time, Jay Chou was the favorite star of young people, and his endorsement was very influential. Jay Chou made Delphi a famous brand and a symbol of trends. Previously, Delphi declared bankruptcy due to debts of more than 600 million yuan!
Second, Metersbonwe Bang Wei Bang Wei
"Don't take the usual road, Mi Bang Wei!" This slogan can be said to have left a deep impression on many people's hearts, and I still remember it clearly until now, just because Jay Chou endorsed Smith Barney and made Metersbonwe Bang Wei Bang Wei a favorite casual dress for young people.
For example, in the following years, with the arrival of other brands and more style choices in the world, Metersbonwe Bang Wei Bang Wei lost its competitiveness and had to reduce its stores and capital in these years.
Third, Youlemei milk tea
At that time, I said: You are my Youlemei! Melted the hearts of many Jay Chou fans. At that time, I not only liked to drink Youlemei, but also collected colorful cups of Youlemei. You can still see Youlemei in the supermarket now, but it is not the Youlemei of that year. The wind has gone.
Fourth, shiny eye drops.
When I was a student, there was a saying that eye drops sparkled with Jay Chou's endorsement. Having * * * knowledge repeatedly means that Jay Chou's endorsement is the best use. And the phrase who shines with who makes fans very happy. Now with the exposure of CCTV, there seems to be no shiny eye drops.
Verb (abbreviation for verb) Liu Mengjie Company.
This brand of electric car, which loves to act immediately, was once a necessary choice for transportation. However, Liu Mengjie Company is lucky after all. He is still alive today. But when Jay Chou spoke before, it can be said that this brand can be seen everywhere on the street.