Taobao’s activities in August 2023 include: live broadcast carnival, crazy welfare golden egg smashing, brand support, Tmall Elf Flash Sale Day, and brand gathering.

1. Live broadcast carnival

Major celebrities have entered the live broadcast room to interact with users and promote their products. Through close contact with fans, fans can learn about the real sides of celebrities and have the opportunity to win signed limited edition products from various popular stars.

2. Crazy Welfare Smashing Golden Eggs

Users only need to smash golden eggs in Taobao APP, and they will have the opportunity to obtain various coupons, red envelopes and other benefits, and even lucky ones Able to receive large cash rewards. This activity not only increases user participation, but also becomes an additional surprise during the shopping process.

3. Brand support

Taobao has launched a series of advantageous policies to provide more display opportunities for new brands and niche brands. This not only helps improve consumers' trust in the brand, but also provides more opportunities for brands that are just starting out to expand their markets.

4. Tmall Elf Flash Sale Day

Users can obtain Elf points by purchasing products with specific brand logos. After the points reach a certain level, they can participate in the company's flash sale. This unique points system not only increases users' enthusiasm for purchasing, but also allows users to better enjoy the convenience of online shopping.

5. Brand Jupin

Users can get more coupons and discounts by inviting friends to Taobao Jupin to purchase specific brand products. This not only increases user interactivity, but also allows users to enjoy shopping with their friends***.

The above content refers to Baidu Encyclopedia-Taobao