Many people think of Yao Ming and McGrady when they talk about the Rockets, because Yao Ming and McGrady are really the windows for many people to pay attention to the NBA. Before Yao Ming officially entered the NBA, many people probably didn't even know what the NBA was.
Rockets jerseys often have Chinese characters.
Even though Yao Ming has retired from the Rockets for many years, Chinese characters often appear on their jerseys. We can see that the front of the Rockets' jerseys is Chinese, and the Chinese translation of each player is behind the word "Rocket". Many friends may wonder, Rocket has nothing to do with China, why use Chinese characters? In fact, as long as it is related to the history and marketing of China players of the Rockets.
Yao Ming once joined the Rockets.
Although Yao Ming's career is not long, he has always played for the Rockets, so many players will regard the Rockets as their home team, and the Rockets have indeed gained a good China market with Yao Ming. When Yao Ming was in the Rockets, many fans only paid attention to the NBA 1 time, and formed the habit of watching.
Although Yao Ming and McGrady are both talented people, they should have achieved higher achievements, but they have been facing all kinds of injuries together and never led the Rockets further, which may be the most regrettable point for everyone. When Yao Ming retires, many people will pin their hopes on Harden of the Rockets, and many China fans especially like Harden.
The Rockets need the China market.
From the marketing point of view, in fact, the Rockets have nothing to do with the China market at present, but in order to protect their China market, the Rockets will still choose to carve Chinese characters on their jerseys to increase the favor of China fans, and many people will still focus on the Rockets.