Chen Yu: What am I to you?

Jay: You are my Youlemei.

Chen Yu: So I am milk tea.

Jay: That way, I can hold you in my palm.

Jay: Of course I love her!

Scene 2: Bus stop

Chen Yu: How far is forever?

Jay: As long as the heart is still beating, it will always be far away. ...

Chen Yu: Your heart is beating fast.

Jay: It's a secret, because you are my friend.

Scene 3: School

Chen Yu: What do you like about me?

Jay: I like you elegant, happy and beautiful.

Chen Yu: You mean Youlemei milk tea.

Jay: You are my Youlemei.

Scene 4: Monologue in the morning

When I think of the days when I was with you, the air is filled with the sweetness of Youlemei milk tea.

Holding our agreement in hand, waiting for your return.

I will always be your Youlemei.

Scene 5: Jay's monologue

Snow covered the road when I came, but I can't erase your memory.

(Memories) Chen Yu: How far is forever?

You were always asking questions at that time.

Chen Yu: So I am milk tea!

Jay: So I can hold you in my palm ~ XD

Chen Yu: What am I to you?

(Reality) Jay: You will always be my Youlemei.

Scene 5: Island Station

Yang Zhiyan: Wow, I'm so happy. ...

Jay: Believe me, I will make you a happy person, too.

Yang Zhiyan: Huh? Why not the happiest.

Jay: I am happiest with you.

In addition: Wenba has his own person, and his name is Fang Xiaoxiao. Everyone calls it Youlemei, because it's hard to tell the difference between male and female, so they take the name Youlemei after drinking and throwing it away. Let's move the temperature.

Extended data:

brand positioning

Fragrant and fluttering milk tea, which was discovered earlier in China and entered the market on a large scale, has taken the lead in brand positioning, and fragrant and fluttering milk tea is absolutely fragrant and fluttering. If other brands want to make a fuss about quality, taste and taste, it is difficult and easy to come to a dead end. Therefore, from the emotional point of view, we have determined the idea of brand positioning for Youlemei.

If a brand positioning is accurate and can cover the target consumer groups more widely, it is the best brand positioning strategy. The consumers of milk tea are concentrated in the young consumers aged 15-35. These consumer groups are either college students or office white-collar workers. They have the same characteristics, that is, fashion, sunshine and sensibility. In consumption, they are more concerned about the perceptual consumption experience.

Based on such in-depth research and analysis, we believe that Youlemei milk tea should be a medium for young people's emotional transmission, and Youlemei brand is naturally positioned as the most romantic milk tea brand in China.

When Xiang Piaopiao tirelessly tells people who is the boss of milk tea, Youlemei has already stepped out of the trap of low-level brand appeal and directly expressed the emotional transmission of romantic sunshine to the fullest. To put it simply, Xiang Piaopiao's understanding of milk tea cup is convenience and fragrance, while Youlemei's understanding of milk tea cup is love, romance and casual leakage and transmission of emotions.

Obviously, Youlemei closely targets the target consumer groups from the brand positioning and psychological level. It is no wonder that many young consumer groups are competing to become fans of Youlemei, and there is even a kind of not drinking Youlemei that means you are not romantic enough.

The successful marketing of Youlemei milk tea lies in understanding the deep psychological needs of the target consumers-the identification of emotional value. Focusing on the unique values of the brand "love is priceless", Xizhilang insists on constantly shaping the emotional and warm brand image: the healthy and happy cartoon image of Xizhilang moves with boys and girls, the romantic and eternal couple of Xizhilang, and the sweet and warm family of Xizhilang.

These clever and effective advertisements convey the message to consumers step by step: milk tea is not only an instant drink, but also a medium to promote people's communication and a beautiful carrier to express their feelings. Especially for teenagers, it is very attractive.

Many students are automatically integrated into the consumer army of Youlemei because Jay Chou is the spokesperson of emotional advertisements, and these people are the target followers and ultimate target consumers that Xilong Enterprise wants to capture.