AIR FORCE 1

NIKE has always launched CLASSIC shoes, but the first one should be AIR FORCE 1. AF 1 is a pair of signature basketball shoes from 1983, with average comfort. Although it is a classic, it is far from the status of AIR JORDAN in everyone's heart. But surprisingly, after review, AF1 immediately became the favorite of many fashion people. Its simple and slightly flamboyant appearance has won the favor of streetball and hip hop experts. More importantly, the price of AF1 is not high. And it’s surprisingly easy to match with clothes, so more and more people are starting to wear AF1.

1. Color

The appearance of AF1 is quite simple, which makes this shoe like a piece of white paper on which you can run. Just like this, NIKE can exert its greatest creativity on AIR FIRCE 1. Then, an overwhelming flood of colors came. At this time, people were surprised to see for the first time: it turns out that a pair of shoes can have so many colors! You can be so creative with a pair of shoes! People can choose the pair that suits their personality from so many AF1s, which just satisfies people's desire to express themselves. Basically, AF1 comes in all colors, from simple to all-white, fancy to orange-pink, you can choose from them.

2. Style

First, let’s introduce the style changes in shoes. First of all, there are changes in materials. Although most AF1s are made of full leather (artificial), there are also many special materials, such as crocodile skin, linen, etc. Next is the sole, which not only has many colors, but also comes in raw rubber, transparent JELL soles, etc. Generally speaking, the changes in materials are far less than that of DUNK. Next is the highlight special edition. As a retro strategy, launching special editions has become the trump card of major shoe manufacturers. The so-called special edition is to take a region or some events as the "target" and bring some special information into the shoes. To give some examples: in the Year of the Horse, there is a special edition in Taiwan for the Year of the Horse; in the Year of the Sheep, there are also special editions; in commemoration of the special edition produced by Cornell University; a special note for "impulse". . . . . As for regional restrictions, there are more, European version, Hong Kong version, LA version, NYC version, and West Indian version. . . Don't underestimate these special editions. Although they only have a few more detail changes on the shoes, "rare is more valuable". Since aloe vera grows wild in Fujian, as soon as you arrive in Beijing, you will be invited to the greenhouse, and it is euphemistically called "dragon tongue". "Lan", in the same way, a pair of shoes that are sold in limited edition and marked with the name of another region will certainly attract more attention.

3.CROSSOVER

CROSSOVER is not only ALLEN IVERSON’s unique skill, but also NIKE’s unique skill. Although CROSSOVER shoes are certainly expensive and difficult to find, through various exhibitions and promotions, and through cooperation with other ARTIS brands, the popularity of AF 1 has also increased. For example, the cooperation with ERIC HAZE, ATOMS, and STASH has achieved very good results.

4. Summary

Words can hardly express everything about this pair of shoes. It was impossible for people in 1983 to imagine that 20 years later, their sons would still be wearing AF1s. AF 1 represents not only basketball and HIP HOP, but also a frugal and uninhibited style that expresses oneself. Although its popularity has weakened in the past two years, T-SHIRT, denim, and a pair of AF1 will always be the favorites of the world's youth.

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After talking about AF 1, it’s time to talk about DUNK.

Many people cannot tell the difference between AF 1 and DUNK. In fact, it is easy to distinguish between the two. AF1 has a thick midsole, and AIR FORCE 1 has AIR SOLE technology, so there is " AIR" mark.

Back to DUNK, if you want to understand the history of DUNK, please read the following article introducing Nike Terminator. After reading it, everyone should have a clearer understanding:

Nike Terminator is 80 It can be said that its unique role laid the foundation for today's retro trend, and the shock it brings can still be felt today.

Nike Terminator appeared in 1986. Its almost adventurous color combination and bright and exaggerated appearance soon attracted the investment of many star teams such as the University of North Carolina, the University of Arizona and the University of Arkansas. Come to the Nike camp, and this shoe is the Nike Dunk series that is still popular around the world. But before that, there was a more special and representative shoe that was launched during this period. This was the "prototype shoe" of Nike Dunk: Nike Terminator.

The appearance of Terminator Hi, Air Jordan One, Air Force One and Dunk Hi is very similar. In 1983, NIKE launched the first generation of air-cushion sports shoes, Air Force One, in order to defeat Converse, and it was a huge success in the market. But in 1985, adidas made a comeback and had a huge impact on NIKE. Nike made a move that later affected the trend of sports shoes around the world: it spent heavily to sign the then newcomer Jordan, and designed it for him based on the Air Force One. The first signature shoe, Air Jordan One. In the future, with Jordan's mythical performance, NIKE has gradually become a giant in the industry.

At this time, Nike also paid attention to the market potential of the NCAA. They designed a new shoe for Georgetown University, the Nike Terminator "HOYA", based on the Air Jordan One, and this shoe was the most attractive to the players. The place is that the conspicuous letters "HOYA" are printed on the heel (the version on the market is "NIKE"), coupled with the blue and gray exclusive color matching (the color of the team's uniform), the exaggerated and rebellious appearance is accompanied by calmness and confidence. , these features make this pair of shoes deeply loved by the team members. Soon all the strong teams in the NCAA requested their own team shoes, and it was for this reason that the Dunk series was produced. When Dunk was released, there were eight colors, representing eight teams including the University of North Carolina, the University of Arizona and the University of Arkansas. In terms of design, Terminator and Dunk are the same, both based on the Air Jordan 1 generation.

Therefore, Terminator is the originator of Dunk. It is a very valuable collection for all those who love street culture, especially loyal Sneakers. Can Terminator shake Dunk’s market position and become The new leader of the retro trend still needs the test of time.

In fact, DUNK’s status at that time was not high. It could not be compared with AIR FORCE 1, the king of NIKE basketball shoes, or even compared with Terminator...

But why could DUNK “seize the class”? "Seize power" and pull down the position of AIR FORCE 1? My thoughts are as follows:

1. The retro wave is sweeping. This is the general environment.

2. DUNK looks lighter and more LO-TECH (low technology). In the retro style, technological things such as AIR SOLE are considered unacceptable.

3. Time matching. When DUNK was re-engraved, it was basically the peak period of AF1, which made the two just "relay". When AF1 was tired of being played by everyone, DUNK took advantage of the trend...

4. color. AF1 is famous for its many "notes", while DUNK is known for its colors. Nowadays, DUNK has become a popular choice, but back then, when there was no SB style, DUNK attracted everyone because of its bright colors. Just counting, there are hundreds of colors of DUNK that are indispensable.

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DUNK SB

First of all, let’s take a look at an incisive explanation from a veteran of Xinxin Forum:

SB is The abbreviation of NIKESKATEBOARDING, including DUNK SB, ZOOM AIR FC, ZOOM AIR URL, ZOOM AIR ANGUSE and ZOOM AIR E-QUE, DUNK was launched by NIKE as a basketball sneaker in the mid-1980s. Later, with the advent of the technological era of sneakers, it slowly It was slowly forgotten. In the mid-to-late 1990s, the retro trend began to emerge in Japan. AIR FORCE 1 and DUNK became the two most popular shoes. Trend representatives such as Hiroshi Fujiwara and NIGO appeared in various media wearing them. Retro becomes a trend. It’s just that after more than ten years, the original shoes of that year have been difficult to find, so NIKE.JP began to reproduce the early shoes of the original year. In particular, a batch of DUNKs that were reproduced in the late 1990s and were only sold in trendy stores in Harajuku pushed the entire DUNK retro trend to a high point. AF1 and DUNK became the mainstay of street matching. In 2001, NIKE in the United States decided to enter SKATEBOARDING and invited some influential figures in the skateboarding industry to design new skate shoes. For the initial shoe model, everyone finally decided to use DUNK. On the basis of ordinary DUNK, the shoe shape was slightly relaxed and the inner cage was thickened. Add ZOOM AIR to the tongue and insole, and it becomes DUNK SB. Haha:)

I have written a lot above. The simplest explanation is that ordinary DUNK does not have ZOOM AIR but DUNK SB has ZOOM AIR.

Later, a series of new shoes were further developed, including ZOOM AIR FC, ZOOM AIR URL, ZOOM AIR ANGUSE and ZOOM AIR E-QUE. Generally, everyone likes to call it NIKE SB series.

This is what we talk about every day SSBSBSBSBSBSB... The main reasons why SB is popular are as follows:

1. Outstanding appearance, thick tongue and thick tongue are exaggerated and eye-catching, very suitable for unrestrained The descendants.

2. Global skateboarding, X-GAME craze.

3.HIP-HOP, the craze of black culture, especially street art, is now gradually accepted by Easterners.

4. Many celebrities have personally demonstrated that ARTISTS from Europe, America or East Asia all choose DUNK to match their streetwear without exception.

5. Retro shoes + ZOOM, a fresh combination, refreshing.

6. Playing with limited editions, and being exposed to XXX attacks all over the world at every turn, is simply a crime.

7. Most importantly, DUNK SB insists on cooperating with famous street artists around the world to launch various unconventional designs. Diversity is the biggest impact that SB brings to us. The scary thing about DUNK SB is that each pair of shoes represents a new concept and a new visual effect. The consequence is...many people "see a pair" Love a couple”.