What else? This needs to be viewed objectively. It’s okay to imitate or to play around with the business, but if you are really “impersonating” Andy Lau, forget it if Andy Lau doesn’t pursue the case. If you pursue the case, then the impostor and the business, or even play advertisements All TV stations will be implicated. Not to mention other crimes, infringement of portrait rights is certain.

But celebrities are worth a lot of money. Some merchants want to have celebrity endorsements but don’t want their wealth to go to outsiders. So what should they do? The so-called "no businessman, no treachery" refers to those businessmen who want to make money but are reluctant to invest. They are bold enough to steal the image rights of celebrities and make false advertisements. Andy Lau is one of the victims!

In fact, it is normal for businesses to find "Li Gui" to replace Li Kui. For example, in the early years of Zhao Benshan, Fan Bingbing and others, there are many people who look like and imitate them all over the country. Such people can often be seen in some entertainment programs. There are even some programs that are famous for imitation. This is also very common in variety shows on TV stations in Taiwan, China, and other countries. Even in sports competitions and foreign talk shows, there are often some imitation links, and these Isn't it normal to be famous for not being a celebrity but having a face that looks like one? It's not a big deal.

Take the person who looks exactly like Edison Chen. Because he looks so much like him, many people in private mistakenly think that he is a relative of Edison Chen, which also brings him some trouble. Several of his girlfriends ended up breaking up because he looked like Edison Chen. There is also a guy who looks like Luo Zhixiang, although he is a bit darker than Luo Zhixiang, but he was forced to take photos by many passers-by. There is also the kid who looks like Jack Ma. Because he looks like Jack Ma, he also gets a lot of attention, and he also makes a lot of money.

Actually, this kind of thing is normal. Your looks are given by your parents. Since you can resemble a celebrity, it’s no big deal to use the star’s fame to promote yourself into an IP. If you can make yourself popular, as long as you It's not illegal or illegal, but it's not impossible. But the incident involving Andy Lau is different. This company directly uses Andy Lau's portrait and name to promote its own brand. This is without the permission of Andy Lau's studio, so this is a violation of law. People must I want to sue this company.

And this kind of just uses Andy Lau's portrait and signature directly. Some of them go too far and directly find someone who looks like him to endorse him. Although he is not Andy Lau, because he looks similar, he will also be reminded of Andy Lau. This is bound to increase the product’s popularity and exposure. The point that many people dispute is whether this behavior is illegal or not. Take He Gang for example, he looks exactly like Andy Lau. Because of this appearance, he has made a lot of money, and some people even call him Little Andy Lau.

But when it comes to the brand he endorses, I don’t think it has much to do with Andy Lau. As long as the words Andy Lau are not marked on the advertisement and his signature is not misused, as long as his own signature and his own image are used. , although it reminds people of Andy Lau, this is definitely not an infringement. Therefore, even if he is implicated in two endorsement incidents, there is still a market, and other brands will still hire him.