Han Han, who is only 27 years old, already has many identity tags such as racing champion, best-selling writer and famous blogger. Back ten years ago, I'm afraid no one expected that the dropout who won the first prize of new concept composition would have such a great influence, but we have been "talking" about him for many years. Nowadays, as long as Han Han "shakes" on his blog, it will attract countless vassals and opponents, which is exactly the value of his being commercialized. In April, 29, Han Han opened "Han Han's Bookstore" in Taobao, and monopolized his own genuine signed books. In the first week of the bookstore's opening, it broke Taobao's billing record, and won two crowns three months after its opening, creating a new "online shopping myth". Recently, Han Han was selected as one of the 1 influential figures in the world by Time magazine. In an interview with Famous Magazine, Han Han responded: When it comes to influence, it's not my personal influence, but those who have great influence are those who are voting. If there is a vote on whether Han Han should be killed, there may be a high number of votes. For accepting business endorsements, Han Han is not shy about saying that on the one hand, business cooperation is inevitable because of running magazines, and on the other hand, many times a book is written only once a year, and sometimes you can't write a book. The words like blogs are also free, so everyone must leave me alive! When he was a racing driver, Han Han earned millions of dollars a year, but now all the money he earned from racing is posted in his Solo magazine. Although the magazine has not been published for a year and a half, Han Han laughs at himself for being the most mismatched person in terms of domestic fame and annual income conversion. Recently, a debate about the commercial value of Han Han's endorsement of VANCL was staged in Sina Weibo. Some netizens thought that Han Han's endorsement of VANCL this time was a T-shirt with a price of 29 yuan, which didn't reflect his value at all, which was the biggest failure in the promotion of VANCL. For Vanke, they think that Han Han is very much in line with their pioneering spirit and daring to challenge. A person in charge of Vanke Eslite once said that relying on the brand endorsement of Han Han and others, Vanke Eslite's sales this year are conservatively estimated to reach 1.5 billion yuan. In a recent salon, Liang Wendao, Chen Danqing, wu si, zhangming and others thought that "the combined influence of professors from China University is not as good as that of a Han Han". Perhaps, Han Han's brand still has room for further appreciation.