1. WeChat official account must first ensure the originality of the article when promoting. Many enterprises often copy other people's pictures and words directly when operating micro-signals, which is not good, because when your fans read this article in other places and see the same content in your tweet for the second time, users will feel disgusted and subconsciously think that this official WeChat account article is copied from others, which will lead users to cancel their attention. Therefore, when we write WeChat pictures and texts, we must control the originality of the pictures and texts. If there are professionals, they should write highly relevant graphic information according to their products and fans' concerns. If there is no special screenwriter, then even if you extract it, you should "copy" your own personality, have your own characteristics, and ensure that the content is not repeated or copied.

2. WeChat official account should ensure the professionalism of the article when promoting. The graphic content pushed by WeChat operation cannot be "random". Many companies push their own ideas, sending weather today, entertainment information tomorrow and medical treatment the day after tomorrow. These contents may not be what fans need at all, will not help fans at all, and will not reflect the advantages of enterprises and products. The communication effect is definitely not ideal. But also easy to cause high mobility of fans. Therefore, you must push professional graphics and texts according to the positioning of your official WeChat account. The Internet will spread and push Internet information instead of "half-hearted".