In the women's team group match of the 14th National Games badminton competition on September 10, during the first game of the match, Chen Yufei's Li Ning sneakers suddenly cracked, and there was a spot like The foreign object on the wire scratched her foot, causing Chen Yufei to seek medical treatment before the start of the second game, and then changed to the previous pair of shoes for the second game. Having strength means having strength. Although Chen Yufei accidentally injured her foot, she still won the game with a score of 2:1. Although Li Ning responded after the accident, saying it was very concerned about Chen Yufei's situation and had already learned about the situation from Chen Yufei herself and her Zhejiang team, many netizens still felt that the quality of Li Ning's sneakers was really bad. That's not possible.
I think the quality of Li Ning's shoes is actually very average. Some shoes are of good quality, but some shoes are of really average quality, but the price is not cheap either. Some attentive netizens noticed. The sneakers that caused Chen Yufei's injury are not cheap. This shoe is: Falcon IV women's badminton professional competition shoes AYAR006-2. The official website price is 1,099 yuan. Such a price, but such mediocre quality, is really not worthy of it. We can see on social media platforms that there are photos of Chen Yufei’s injured toe. The cut was really deep and painful, and it happened during a game. You can imagine how much it affects other athletes’ games.
In my opinion, some of Li Ning's shoes are okay, but the quality inspection of some really needs to be strengthened, otherwise it is really inappropriate to sell them so expensively!
A product can have its own brand premium, but in the end it should be based on the quality of the product. Only when it has a good reputation can it have a brand premium. Otherwise, it is just all kinds of gimmicks and there is no way to go long term. , many products are now of high quality and low price. If you repeatedly use your own brand story and so on to raise the price of your own brand, you will be eliminated by the market sooner or later.