1036- Five Rings of Love
The staff of Guangdong Radio Station "Voice of the City" designed a plan for the fifth anniversary of Taiqing: based on the celebration, bid for the fifth anniversary of "Voice of the City".
Olympic activities, through electronic media, convey the strong voice of the times that "urban people look forward to the Olympic Games" to City Voice Radio, and put this principle
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Celebrate the fifth anniversary of the Voice of the City around the planning theme of "One Song Five'1036' series activities". a song
The theme of the song is the enthusiasm of urbanites for bidding for the Olympic Games, which will be a main line running through the whole Taiqing activities. Five meanings of "1036"
Refers to five series of activities related to the theme: 1036 pictures drawn by five-year-old children; 1036 meter long urbanite autographed banner;
1036 public support for the Olympic bid; 1036 letter sent by children themselves; 1036 theme song CDs are being sent to 1036 cities.
For a time, the enthusiasm conveyed the voice of the city's support for the Olympic bid. The combination of the implementation of activities and network activities has expanded the scope of influence and communication.
Try to use the relevant knowledge of public relations to analyze and comment on this case.
A: This case mainly shows that the rapid development of adult media provides the necessary technology and methods for the emergence of public relations.
* * * relationship point of view.
1, the relationship between the public and the public needs four conditions, namely, cultural and psychological conditions, social and political conditions, economic conditions and material conditions.
Conditions, these four conditions are indispensable. Public relations activities are communication between organizations and the public, and communication needs media.
For example, radio and television, without these adult media, public relations activities can not be carried out Guangdong Radio Station "Voice of the City" staff passed
Electronic media spread the idea that "city people look forward to the Olympics" all over the world, which just shows the positive relationship between the media and the public.
The importance of exercise. The progress of electronic technology and the popularity of electronic media such as radio and television have made the world closer and enabled information to be used.
Spread to the whole world in a short time, thus expanding the influence of public relations activities. Without electronic media, this open Guangdong radio station
It is impossible to carry out customs activities.
2. "Voice of the City" uses electronic media to combine the fifth anniversary celebration with China's Olympic bid, with the following key points.
The citizens showed the efforts made by the "Voice of the City" as an urban audio media in bidding for the Olympic Games, thus showing the unique charm of the "Voice of the City".
A clear image will enhance the image status of Guangdong Radio in the public and broaden the road for the further development of "Voice of the City".
"Three highs" sing for China's Olympic bid.
On the evening of June 23rd, 20001year, there were bursts of music and dance and string songs in the former Royal Forbidden Garden. Three world-famous tenors were banned in the Forbidden City.
The joint performance of Chengwumen Square set off the climax of Beijing's Olympic bid on "6.23 International Olympic Day". The State Council Deputy Prime Minister Li Lanqing and several others
Thousands of enthusiastic Chinese and foreign audiences watched the wonderful performance together.
That night, three "King of Drama" dressed in black tuxedos stood on the stage between the ancient red walls of Zimengcheng. His face was radiant.
The children sang nearly thirty popular opera excerpts or songs. I know this garden from carreras to Domingo's starlight.
Wonderful ",to Pavarotti's" No One Sleeps Tonight ",the loud and penetrating singing voice won warm applause from the 30,000 audience present.
In the past, bells and drums used to ring here, but now, western operas linger here; The emperor used to discuss politics here, but now there are three western music masters here.
Let's sing here. The charm of oriental architecture and western art classics have been perfectly blended here, and the ancient Forbidden City is very lively.
The night of love was awakened, and the reform and opening-up China showed the world the breadth of its active participation in the world with a musical event of eastern and western cultures.
Broad-minded.
In the Wumen Square of the Forbidden City, Pavarotti, Domingo and carreras, the "kings of opera", gave an unprecedented performance of a music festival.
The success of concert TV can directly cover 3.3 billion viewers in many countries and regions around the world1/kloc-0.
Try to use the relevant knowledge of public relations to analyze and comment on this case.
A: 1. This case reflects the status and influence of celebrity public in public relations activities. Celebrity public refers to people who are interested in public opinion.
And it has great influence and appeal in social life. The three world-famous tenors belong to celebrities.
2. When planning public relations activities, institutions often use the popularity of celebrities to expand their public relations network. Expand the organization
Public influence, plump social image of the organization. In public relations activities, organizations rely on the knowledge and expertise of celebrities to operate the organization.
Management provides useful suggestions; Make good relations for enterprises with the help of celebrity network; With the social prestige of celebrities
The prestige of high-level organizations.
In this case, the three tenors in the world have a high reputation and status in the world, and they are typical celebrities.
This kind of mass has a great influence on communication. It is often effective to influence the public and public opinion through celebrities.
The organization uses the social psychology of "advocating heroes" and "worshipping stars" of the public to establish good relations with celebrities and is named as the organization.
Associated with the fame of celebrities, it improves the status of the organization above the public.
The three world-famous tenors gathered in Beijing for the first time to sing songs for China, which is an unprecedented initiative in China's foreign cultural exchange.
It has greatly enhanced the global influence of China and China culture.
Ugly toys swept across America.
Bushnell, the chairman of American Epsilon Company, once walked outside the primary school and happened to see some children playing in a dirty and ugly temple.
I can't put it down. Resistant to whimsy: toys sold in the market are generally beautiful, if some ugly toys are produced.
What will happen if you have it? So he asked his company to develop an "ugly toy" and put it on the market quickly. The result is a bubble, "ugly!
"Ugly toys" brought great benefits to Epsilon and inspired colleagues, so "ugly toys" followed. such as
"Crazy Ball" is a string of small balls with many ugly faces printed on them. Another example is a "rude husband" made of rubber with yellow hair.
Green skin and a pair of bulging bloodshot eyes make a terrible sound when you blink. Although the prices of these ugly toys are too high,
Ordinary toys, on the other hand, have been selling well, setting off an upsurge of marketing "ugly toys" in the United States.
Try to use the relevant knowledge of public relations to analyze and comment on this case.
Answer: 1. An important content of studying public objects is to analyze the psychology and behavior of the public, so as to make the communication work more effective.
Targeted and scientific. In this case, an organization successfully pushed its products to the market by taking advantage of the public's novelty seeking and rebellious psychology.
Market public relations activities.
2. The desire for novelty is a basic desire of human beings, that is, seeking new stimuli from the surrounding environment to satisfy their own desires.
Your own curiosity. This is one of the psychological reasons why people follow the fashion. Rebellious psychology refers to similar things that act on individuals, beyond their senses.
An opposite experience produced by the acceptable limit makes individuals consciously break away from the habitual thinking track and explore in the opposite thinking direction.
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3. bushnell took advantage of people's two kinds of psychology and came up with the idea of "ugly toys", which made Epsilon a giant.
Great economic benefits. "Ugly toys" are popular all over the world because they cater to people's two psychological needs. In public relations.
In the process of activities, organizations should also make full use of the public's psychology of seeking novelty and rebellion, adopt scientific communication methods and choose appropriate communication tools.
Realize the smooth communication between the organization and the public, thus making the effect of public relations activities more satisfactory.
An accident happened in the long-distance race.
1June, 1999, in the long-distance race of "Yangko Cup" National Fitness Week in Chunjiang City, unfortunately, many people suffered from heatstroke and two people died. That morning,
The sun is like fire in Chunjiang city, and the weather is hot. At 9 o'clock sharp, more than 3,000 athletes participated in the mass long-distance running activities with the length of 1.5 km. Then, it
350 athletes from middle schools moved to Jiang Bin Road for a long-distance race. Among them, the race of middle-aged men, women and young people is 8 kilometers, and the race of young people is 3.6 kilometers.
Kilometers. Due to the intense running in the scorching sun, many athletes have suffered from heatstroke at different depths. Eight students had serious luck in the middle and summer holidays.
The mobilization was quickly sent to the municipal emergency medical center for rescue. Wu Sicong suffered from heatstroke and fell down on the way, and his head was injured. When he was sent to the emergency center, Wu Sicong
Cong's heart stopped. Shen, who won the second place in the middle-aged women's competition, also died of heatstroke in the early morning of the next day.
Death.
Try to use the relevant knowledge of public relations to analyze and comment on this case.
A: 1. This case shows that the scientific and effective public relations work depends to a great extent on the management and strategy of public relations.
Row. There are three series of related factors involved in the process of public relations management, namely environmental factors, subject factors and communication technology factors.
Plain color series. These three factors objectively affect the effect of public relations.
2. In this case, the National Fitness Week sponsored by enterprises was originally a public relations activity with great communication value, but in
In the long-distance race, there were two unfortunate incidents of death and heatstroke. This is mainly because the host of public relations activities neglected the management of public relations.
Due to environmental factors. The so-called environmental factors are external factors that directly or indirectly affect the decision-making and behavior of public relations subjects. They
Including time and space factors. In Chunjiang City in June, the weather was extremely hot. Under such conditions, more than 3000 athletes were allowed to take part in long-distance running competitions.
Bad timing. Obviously, the host ignored the influence of environmental factors (time and space) on the main factors (see
The influence of the contestants turned the original meaningful public relations activity into a tragedy. After being reported by the news media, its adverse effects are unimaginable.
Thus, in the management process of public relations activities, environmental factors, subject factors and communication technology factors.
Series is an important factor that cannot be ignored.
Please pay attention to the back window of your house.
In 1950s, the Hollywood movie "Back Window" was popular in Hong Kong, telling the story of a reporter who suffered a brain injury at home.
When I was recovering from illness, I was bored, so I bought binoculars and sat in my room every day, peeping at the family privacy of the residents from the back window of the opposite building, rolling like this.
A murder case. After the film was released, Hong Kong people rushed to watch it, forming a "back window fever". At this time, a Hong Kong shutter manufacturer.
The enterprise successfully caught this event. They published a series of sales advertisements in the newspaper entitled "Please pay attention to your back window", and their business is one of them.
Now it is booming.
Try to use the relevant knowledge of public relations to analyze and comment on this case.
A: 1. This case illustrates the important role of mass media in public relations activities. Scientific investigation shows that mass communication has a great influence on a certain aspect.
The importance attached to these issues is directly proportional to the importance attached to these issues in communication. In this case, the enterprise seized the "back window"
"Hot", using the newspaper to continuously advertise "Please pay attention to your rear window", is to make full use of this principle and report it many times.
An event that allows the public in the society to highlight this topic.
When the mass media enthusiastically introduces a news event, it means that this news event may become the focus of public attention.
Title ". At the same time, the public needs someone to sort out the complicated information and select those events that deserve attention and attention for them. situation
China's newspapers played this role. It repeatedly emphasizes the problem of "rear window", making "rear window" a public concern. In this public relations activity, the enterprise has formed a hot topic in the society through mass media, making this topic direct.
It is indirectly linked with the organization and its products, so as to achieve good communication effect. They rely on "rear window fever", which is highly related to their products.
High "topics" can easily set off "shutter fever" through newspaper propaganda, from which good market benefits have been obtained.
65438+ million dollars to find the owner!
A company promoted the excellent functions of its new safe and published an advertisement like this:
"65438+ million dollars to find the owner! There is $654.38 million in the safe in our company's exhibition hall. On the premise of not sounding the alarm, all roads
Heroes can enjoy it by hook or by crook! "
As soon as the advertisement came out, the whole city made a sensation. There are all kinds of people to try their skills: workers, students, engineers, policemen and detectives, and even
There are even faceless thieves, but no one can succeed. The major newspapers reported the matter for free for several days in a row, which had a great influence. this
The reputation of the company's safe has greatly increased.
Try to use the relevant knowledge of public relations to analyze and comment on this case.
A: 1. This case embodies the practical application of planning news events in public relations activities. Plan newsworthy events
Also known as "making news" or "planning news", it is a skill for organizations to strive for news promotion opportunities. Organize and organize new ones through planning.
News-worthy events or activities attract the attention of the press and the public, create news hotspots, and strive for opportunities to be reported, thus improving knowledge.
Fame, the purpose of expanding social influence. In this case, the company planned "654.38 million dollars to find the owner", which has news value.
Events, to achieve their own public relations purposes.
2. This case is a public relations example with strong news-making effect. The new safe company didn't pay a penny for the advertisement.
But it has achieved excellent advertising results. This is because they make full use of the public relations skills to create news events to attract public attention.
The public conveyed the information of the organization and products, and enhanced the public's trust.
3. The key to using news is "newness". If you follow others, you will lose news value and the public will not feel fresh.
You lost interest. Therefore, public relations personnel should be good at using their brains, give full play to their creativity and imagination, and surprise can be effective.
Zhou Enlai's wonderful speech
1945 During the Sino-US negotiations, Zhou Enqing attended one of their Fridays at the invitation of Chongqing Southwest Industry Association.
Dinner, prepare a speech "The Current Economic Situation". Before this dinner, Zhou Enlai carefully read the economic information of Chongqing at that time.
Let's call the economist Comrade Xu Dixin to report the problems and thoughts of Chongqing capitalists and the economic politics of the capitalists to the Kuomintang.
Policy and bureaucratic capital attitude and so on.
At the dinner party on Friday, Zhou Enlai delivered a speech entitled "Current Economic Situation". The people who listened to the report were very enthusiastic, not only packed.
The seats, windowsills and windows of the lecture hall are full of people, but the order of the venue is very good, and only Zhou Enlai's simultaneous and vigorous voice is there.
Oscillation.
Try to use the relevant knowledge of public relations to analyze and comment on this case.
A: 1. This case illustrates the speech problems in the practice of public relations. Speech is the speaker's listening to a certain range of issues.
From the beginning of giving a speech, it is the most commonly used and common way of oral communication in public relations work, and it is a public relations hand that will never be out of date.
Duan. In this case, Zhou Enlai made full use of the public relations means of speech. In this case, Zhou Enlai made full use of the speech.
Public relations publicized the views and thoughts of China's * * * production party.
2. Although speech is a kind of verbal expression, it is different from ordinary speech and needs full preparation, including listening.
Be familiar with the theme and content, collect materials and materials, prepare speeches and conduct appropriate drills. A successful speech begins with preparation.
To get ready, the first thing is to investigate, determine the theme and content of the speech according to the investigation, collect the material of the speech, and choose the appropriate one.
The way you talk. Zhou Enlai's speech was very successful because he did it very seriously.
A lot of preparation work is inseparable. Before his speech, he tried to read the economic information of Chongqing at that time, and asked Xu Dixin to report the capital of Chongqing.
Problems and thoughts in our family. These preparations laid the foundation for the success of the speech.
Therefore, to make a successful speech, we must understand the audience, their social background, ideological tendency,
Make a thorough analysis and research on opinions, attitudes and behaviors, and based on this, determine the theme, content and appropriate speech of your speech.
Way.
American Heinz Group Mothers Seminar
Heinz Group of the United States and China jointly established a baby food factory in Guangzhou. However, what kind of food can be produced to open up a broad market?
What about the China market? In the early days of the establishment of the food factory, Heinz Group did a lot of investigation work and held many "mothers' symposiums" to fully absorb the public.
Opinions, widely understand the needs of consumers, solicit the opinions of mothers on baby products, and understand the advantages and disadvantages of various foods in infant feeding. about
After comprehensive comparison, analysis and research, according to the opinions put forward by mothers, some samples were trial-produced and provided to some kindergartens for trial use free of charge;
Collect and solicit opinions and requirements from all walks of life on products, and adjust the proportion of raw materials accordingly. They also pointed to the lack of trace elements in children's food in China.
Children's nutrition is unbalanced and their physical development is affected. A certain amount of trace elements, such as zinc, calcium and iron, are added to food.
Western countries are becoming more and more reasonable, which makes products very attractive and generally favored by Chinese mothers. So Heinz infant nutrition rice noodles and other lines.
Products soon entered thousands of China families in Qian Qian.
Try to use the relevant knowledge of public relations to analyze and comment on this case.
A: 1. This case illustrates the problem of product positioning in enterprise relations. Products are positioned in the minds of potential consumers.
Set a specific location for your product, which is exclusive to your product and cannot be owned by other similar products. Product definition
The objective basis of this position is: investigation and research on products; Investigation and study of competitors; Investigate and study the media; Situation in the field of circulation
Investigation and study.
2. This case focuses on the investigation of consumers, through which consumers and potential consumers can be found.
Group. Heinz Group has held "Mother's Symposium" for many times, fully listening to the public's opinions, widely understanding the needs of consumers and soliciting opinions on line fitting.
The suggestion of baby products found out the advantages and disadvantages of baby feeding all kinds of food, and obtained the information of product positioning, which was successful in one fell swoop.
3. This case shows that enterprises must pay attention to the investigation and study of consumers and find out the demand trend of consumers for products.
Find scientific basis for your product positioning, so as to help enterprises win the market.
If I were the mayor of Guangzhou
The Guangzhou Municipal Party Committee and the Municipal Government successively held an essay activity "If I were the mayor of Guangzhou" (later named as.
"mayor's staff activities", "housing reform plan thousand talks", "vegetable basket project thousand talks" and other "thousand talks" for government functional departments.
Family talks about a series of activities ",discussing Guangzhou style and Guangzhou people's spirit, such as" Yangcheng new wind spreads to thousands of families "and" Yangcheng neighborhood Committee's new image ".
Activities, etc. Using newspapers, magazines, radio, television and other media to mobilize thousands of citizens to participate in the discussion of state affairs, express their opinions and be welcomed by them.
It has achieved good social effects and improved the cohesion of the government to citizens.
Try to use the relevant knowledge of public relations to analyze and comment on this case.
A: 1. This case reflects the problem of broadening social communication channels and attracting the public to participate in the discussion of state affairs in the relationship between the government and the public. Government and public
* * * The relationship work should strive for the public's understanding as much as possible, which requires strengthening the communication work of the government itself, improving the transparency of the government and meeting the public's needs.
People's right to know. Various mass media provide a wide range of participation methods for social communication and mobilize the public around hot issues of public concern.
Offering suggestions and brainstorming is also a form of government public relations.
2. Guangzhou Municipal Party Committee and Municipal Government mobilized thousands of citizens to participate in political discussions by holding an essay activity "If I were the mayor of Guangzhou".
Politics has achieved good social effects, which fully shows the importance of two-way communication between the government and the public, and shows that public discussion activities are in the government.
The role of public relations activities. Therefore, we should actively explore social communication channels with strong public participation when carrying out government public-private relations activities.
Road, so that public opinion can be fully expressed and provide a basis for the government to formulate policies. Open up social communication channels with strong public participation,
It is also conducive to the formation of a lively, stable and harmonious political situation and social order. Therefore, the government's public relations work should be developed.
A series of social channels for public discussion and political participation.
Case study:
In the 1980s, Tianjin's municipal construction could not keep up, and people's lives had many practical difficulties.
Pickled pickles with tap water, temporary buildings were not demolished soon. "The masses have great opinions. The municipal government is determined to do practical things for the masses and solve them one by one.
Truth, you say it, and everything will come true. 1983, we first did 10 practical things for the citizens. Starting from 1984, we insist on doing 20 practical things for urban and rural people every year.
1998 completed 1989. For example, 30 million square meters of houses have been built or rebuilt, which is equivalent to the total number of houses built in the first 30 years after liberation.
Three times as much, so that more than half of the families have improved their living conditions and living environment; It took two years to complete the civil gasification project and realize the civil cooking.
The coal gasification penetration rate ranks first in the country; It took a year and four months to complete the project of diverting Luanhe River into Tianjin, which shocked China and foreign countries, and swept away the salty water that Tianjin people drank.
History of water; Newly paved urban roads are 2 137 km, and a "three-ring and fourteen-shot" urban intersection consisting of 10 overpass and the outer ring of Zhonghuan Road will be built.
Road network and so on. The people's satisfaction with the municipal government and municipal leaders is 92% ~ 99.4%, forming a harmonious and smooth ruling masses.
And the social and political situation.
Try to use the relevant knowledge of public relations to analyze and comment on this case.
A: 1. This case embodies the idea of improving government administrative services and establishing a good image of the government. Government officials * * *
The main goal of the relationship is to improve the prestige and reputation of the government, improve the attractiveness, cohesion and appeal of the government, and enhance people's trust in the government.
Confidence and goodwill, establish a good image of the government. The government should establish a good image. If the government wants to set a good example, it must do more practical things and win the trust of the people.
For the people, put the purpose of serving the people into concrete work.
2. In practical work, Tianjin takes the problems that citizens are most concerned about, have the biggest opinions and need to be solved urgently as the focus of practical work.
The deadline has won the unanimous support and support of the people. These practical things that Tianjin has done for the people are also part of the government's public relations activities.
By doing practical things for the people, the government has strengthened two-way communication with the people, promoted people's understanding, understanding and trust in the government, and won the people.
The support, support and cooperation of the people have established a good image of the government.
It can be seen that "serving the people wholeheartedly" is the purpose of the government's public-private relations. The actual interests of the broad masses of the people are
The highest interest of the government. Only by working diligently for the people, doing practical things and doing good things for the masses can the government win the sincere support of the masses.
Case study:
When a lawyer was eating the food produced by an influential local food company, he found that the product had serious quality problems.
So, he negotiated with the enterprise. Colleagues at the front desk of the company gave them an answer after research, but there was no following. Helpless, lawyer
Take the food with quality problems to local influential newspapers and report the situation to reporters. The newspaper then sent a reporter to the enterprise.
Live interview. Reporters filmed the scene where the company violated the national food production regulations. Business leaders forced to ask for it after discovering it.
If the information obtained by the informant is incorrect, the informant will be detained. With the rescue of local public security personnel, the reporter was trapped for more than 1 hour and was able to return safely.
Come back. After that, the newspaper will reflect consumers' questions about the enterprise and the materials taken by reporters in the enterprise in the form of a series of reports.
After the experience was made public, the business operation was once in trouble.
Q: What are the reasons why enterprises are in trouble? If you are the person in charge of this enterprise, how do you handle this matter?
Answer: 1. The root cause of the accident is the improper operation of the enterprise, which leads to the production of food in violation of state regulations.
The relevant regulations have aroused consumer dissatisfaction. The direct reason is that the enterprise did not handle the quality complaints of consumers well, which led to the crisis.
What's more, illegal measures were taken against journalists who came to interview, which aggravated the crisis and caused enterprises to fall into operational difficulties.
If I am the person in charge of an enterprise, first of all, I will ask the person in charge of handling such things in the enterprise to take consumers seriously.
Quality complaints should be negotiated with consumers, and problems should be properly solved according to relevant state regulations and consumers' wishes to prevent the situation from expanding.
In this process, if a reporter comes to interview, we will try our best to objectively express the enterprise's intention to deal with the problem on the premise of respecting the reporter's right to interview.
See, as well as the rectification measures of enterprises, and get objective reports from the media. On this basis, find out the loopholes in enterprise management and strictly manage enterprises.
Put an end to the recurrence of similar problems and fundamentally eliminate the source of the crisis.
Case study:
"H" brand pressure cooker and "M" brand pressure cooker are two brands with good sales in the market. In the competition, the "H" brand pressure cooker
Sent people to buy three "M" brand pressure cookers and detonated them, creating a public opinion that the quality of "M" brand pressure cookers is not up to standard in society, leading to "M"
Brand pressure cooker factory suffered huge losses, customers returned goods in succession, and a large number of products were unsalable.
Q: Is the behavior of 1 and H brand pressure cooker factory justified? Why?
2. What measures should M brand pressure cooker factory take?
Answer: 1 and the behavior of H brand pressure cooker factory is improper. H brand pressure cooker factory uses improper means to manufacture the products of M brand pressure cooker factory.
Misleading false propaganda harms the interests of M brand pressure factory, which belongs to unfair competition.
2. The crisis faced by M-brand pressure cooker factory is caused by intentional behavior from outside. The root of the crisis is the public's attitude towards M card.
The quality of our products is no longer trusted, and the image of M brand pressure cooker factory in the public mind has been damaged. Therefore, the countermeasures of M brand pressure cooker factory,
In addition to taking appropriate measures to protect their own interests and resist those behaviors that infringe upon their own interests, they should also improve themselves through public relations.
Image, let their products win the trust of the public. After the incident, the public relations personnel should contact the relevant functional departments quickly and handle it in time.
Investigate and analyze, quickly understand the overall situation of the incident, identify the nature and source of the crisis, listen carefully to public opinions, and choose appropriate methods.
Law, restore and develop the image of the enterprise. Establish corresponding countermeasures for different public, formulate public * * * relationship plan, and eliminate the influence of the incident in time.
Take measures to eliminate the crisis. In view of this incident, M brand pressure cooker factory should take decisive measures to effectively stop the situation from expanding.
(1) We should conduct a comprehensive investigation of the incident, get the information of misconduct of H brand pressure cooker factory, and safeguard our own interests through legal means.
Fame. At the same time, we should quickly use various media and other effective means to explain the truth to the public in time.
(2) set up a specialized agency to deal with problems and formulate basic policies and countermeasures to deal with the crisis of public relations.
(3) In the form of a press conference, disclose the truth of the incident without reservation and publicly show your attitude and handling principles. ④ Make use of various media to publicize the product quality in depth, and take effective measures to restore the product's position in the public mind.
(5) issue a declaration against unfair competition, strive for public sympathy and understanding, and call on the society to crack down on this unfair competition.
6. Through the media, follow up and report the treatment process of H brand pressure cooker factory, so that the public can thoroughly understand the truth of the incident and restore the enterprise's
Image in the public.