The main image of the product has always been with the baby. Although it does not directly affect product conversion, 70% of the main image affects user clicks, and clicks directly affect conversion. A good main image can stimulate users to click, increase product and store traffic, promote user conversion, and thereby increase the conversion rate of stores and products. How to make an attractive main image?

The simplest and crudest method is to label Douyin store products with activity tags (product marking). Users can intuitively know product activities from the main image of the product. For example, we add a buy-one-get-one-free activity tag to the main image of lotion. When users see the main image of the product and are slightly excited, they can then buy it when they see the main image. The one-for-one activity label will prompt you to click decisively to view the products and enter the store to learn about the product consultation activities.

How to mark products?

Step 1: Select a main image that highlights the product

Select an image with the product as the main body, with a size of 1:1. When you are new to a new category and have no ideas, you can refer to peer products and learn from their main image composition, shooting angle, color tone, matching, etc.

The main image can also be differentiated in the industry. For example, if the main image of fruits is posed with a white background, we can use green or black backgrounds or shoot directly in nature. On the premise of highlighting the product, let our main image make a difference among peers.

Step 2: Open Happy Shopping (Douyin version) - Marking function

Log in to Happy Shopping (Douyin version), click the marking function in the left function area, and select a template. And choose the template that suits the style of your store and products among the exquisite templates.

Step 3: Upload the main product image

After selecting the template, click to enter the template editing page and upload the main product image.

Step 4: Modify the activity label copy

Modify the label copy according to the product activity. Product labels should be concise and clear, for example: buy 1 get 1 free, second item half price, order 20 yuan off immediately, limited edition half price, first 200 people get 100 yuan off, etc.

Step 5: Publish the completed main image

After modifying the copy, save the completed main image. After successfully saving the main image, click on the delivery main image as prompted on the system page, set delivery time, delivery products and other parameters to complete delivery.