Packaging is the general name of containers, materials and auxiliary materials used according to certain technical methods to protect products, facilitate storage and transportation and promote sales in circulation; It also refers to the operation activities of using certain technical methods to achieve the above objectives in the process of using containers, materials and auxiliary materials. Marketing packaging focuses on planning strategy and becomes a kind of generalized packaging. You can also dress up someone or something or try your best to help him become perfect in some ways.

China's national standard GB/T4 122. 1-2008 stipulates that the definition of packaging is: "In the process of circulation, in order to protect products, facilitate storage and transportation and promote sales, the general name of containers, materials and auxiliary materials adopted according to certain technical methods. It also refers to the business activities of applying certain technical methods in the process of using containers, materials and auxiliary tools to achieve the above purposes. " Other countries or organizations have different expressions and understandings of the meaning of packaging, but the basic meaning is the same. Are based on the function and role of packaging as the core content, generally has two meanings:

① About containers, materials and auxiliary articles for holding commodities, that is, packaging materials;

(2) Technical activities such as dressing change, medicine sealing and dressing change.

Packaging element

Packaging elements include packaging object, material, shape, structure, protective technology, visual communication and so on.

Generally speaking, commodity packaging should include trademarks or brands, shapes, colors, patterns and materials.

1. Trademark or brand

Trademark or brand is the most important part of packaging and should occupy a prominent position in the whole packaging.

2. Packaging shape

Proper packaging shape is conducive to storage, transportation and display, as well as product sales. Therefore, modeling is an indispensable combination element in packaging.

3. Packaging color

Color is the most exciting element in packaging. TINT, which highlights the characteristics of goods, can not only strengthen the brand characteristics, but also have a strong appeal to customers.

4. Packaging mode

The pattern in the package is like the picture in the advertisement, and its importance and indispensability are self-evident.

5. Selection of packaging materials

The choice of packaging materials not only affects the packaging cost, but also affects the market competitiveness of this commodity.

6. Product label

Labels are generally printed with the contents of the package and the main components of the product, brand identification, product quality grade, product manufacturer, production date and expiration date, and usage methods.