One principle: Good advertisements are not like advertisements.
1, the amount of knowledge with advertisements
Professional people do professional things. If we want to advertise, we must show interesting details of products or services, not just sales.
By talking about scientific knowledge, and then come up with their own products. There are also some products or services with high technology content, which can achieve the purpose of upgrading and transformation by sharing majors.
However, when promoting knowledge, it should be easy to understand, not too many technical terms, so that the target users can understand it efficiently.
This story is accompanied by advertisements.
No one likes too professional product advertisements, but likes interesting and pleasant stories.
3. Personal Status and Advertising
Sales means selling yourself first, and then selling products. Advertising is actually a kind of sales, a kind of mass communication sales. So when we advertise, we can present ourselves more, especially those related to the industry.
For example, you are now a decoration company, send your actual case and some beautiful pictures.
4. The positive energy of advertising
Everyone generally likes sunny and kind people, so you can talk more about yourself or the positive energy events around you.
5. Accompanying achievement advertisement
People are not interested in you, they may not be interested in your products, but they will be interested in your success and failure. To put it bluntly, most people around you actually want you to have a bad life.
Similarly, as long as you have a good life, they will pay attention, although not optimistic. The results are the most convincing, such as opening another store, how many fans have broken through, and how customers have commented.