You just joined Cheng Xintong, right? Then I'll send you some operating procedures and experiences in the past five years, hoping to help you.

The first trick: how to publish supply information

Open my business information-publish new business information-select information type-fill in product name-industry category-fill in information and product description-upload product pictures-all done, I want to publish ==OK! However, it should be noted that the market competition is so fierce that whether the products you publish can be seen by buyers has a lot to do with the information you publish. Some of the same products can be noticed by buyers, while others can't; The reason lies in whether your information, your title and your picture can attract buyers.

Suggestion:

(1) Take a beautiful picture of the product; If it is a physical picture, but remember that the product and the picture are completely two concepts.

2) The product description is simple and clear; Just introduce the purpose and function clearly, not too complicated. Because buyers will look for a lot of information, but they just don't want to see a lot of complicated things.

(3) Give the product a good title; For example, my products include "flash printing PVC flash leather in fitting room, environmentally friendly PP packaging material, wholesale by Park Jung Su leather factory" and so on. Use the most popular word fitting room to increase exposure.

(4) In product introduction, we should pay attention to the key points: customer demand, saving money, adding value, saving trouble, using easily, avoiding risks and saving energy. In addition, the product value description should be full of vivid data.

(5) In addition, a detailed introduction should be prepared for buyers to come to them. As long as the buyer takes a fancy to your product, he will have time to read your detailed information!

The financial crisis has provided a rare opportunity for the development of e-commerce industry in China. Last year, the total amount of e-commerce transactions in China exceeded 3 trillion yuan, a year-on-year increase of over 40%. Under the current economic situation, the living conditions of small and medium-sized enterprises using e-commerce are far better than those using traditional mode. Relevant statistics show that in the financial crisis, the proportion of enterprises that did not use e-commerce was 84.2%, while the proportion of enterprises that used e-commerce was 16.8%, a difference of nearly five times.

But how to do e-commerce?

First, settle down; Is to build a website, mainly refers to corporate websites and online stores. Enterprise websites or registered websites or online stores in other commercial websites; For example, apply for website registration on B2B or C2C websites such as Alibaba and HC. After the website is built, there are two main ways to maintain and promote it:.

1) Log in to the search engine and let the search engine get your website. Nowadays, the traffic of many websites comes from search engines, so how to keep these users is one of the most important tasks you will do in the future. Search can bring a lot of traffic, but the users you can really retain (repeat customers) are the most valuable assets of a website.

2) Doing more friendly links is one of the best ways to improve the website GOOGLE PR, which can gain more opportunities for search engine income. High-quality friendship links are one of the propaganda methods that are worth recommending from ancient times to the present. After that, you can choose to reply to some questions of netizens who need help in Baidu Post Bar, and paste your own website in the reply (don't look at it as an advertisement, it has no effect). Users who come here in this way are more loyal than users from search engines. If your website solves his problem, he may introduce your website to others in the future.

Second, decoration; Decoration is divided into internal decoration and external decoration: internal decoration is the design structure, navigation, product information, special functions and tools of the website. It must be concise, vivid and easy to use. It is also necessary to upgrade, the quality of goods should be excellent, and the price should be reasonable. This is the basis for ensuring repeat customers. Is the product display of the website diversified, can it stimulate shoppers' desire to buy, and is the inventory sufficient? Generally speaking, online shoppers like goods with diverse styles and sufficient supply. Customer's perception of product price, and is the price itself competitive? According to the research, although most consumers want to get more discounts, the low-price strategy is not directly related to customer loyalty and purchase intention. You can refer to more successful websites and learn the advantages of others. External image building is brand building and integrity building: brand building is to promote your own brand-exquisite LOGO, eye-catching trademark, concise and good advertising language. Honesty construction is to have its own anti-counterfeiting measures, so that consumers can buy with confidence.

Third, promotion; Effectively spread the brand image and establish a positive brand experience. The urgent task of shopping websites is how to combine online and offline channels to enhance brand awareness.

There are various forms of product promotion: blog, QQ space, 5 1 space, etc. Both are good marketing methods, and it takes a lot of time and energy to write and describe the songs of your products. Then use chat tools: QQ, Ali Want Want, HC Fafa, Baidu You, MSN and other dating chat tools. When using these chat tools, you must add friends and groups selectively and pertinently. There are also mass messages, mass emails and mass advertisements on the Internet, which are also very effective. I strongly recommend them. The above promotion methods are suitable for small and medium-sized enterprises and early entrepreneurs who have no money to invest. There is also spending money on online promotion: VIP members of Baidu keyword search, Alibaba Connect, HC Network and other business websites. Carry out corresponding promotion according to your actual situation.

Step 2: Participate in more forum activities.

Friends all over the world, business can be bigger and stronger.

You can participate in forum activities by setting your own information, or you can give yourself a good pen name. Enter the forum, you can see dozens of forum titles, don't worry. First, go to forums related to your industry and see how others do it. If you don't know, it also includes other functions. By the way, please come to Ali College, where you can solve the operation you don't understand. Of course, after you are familiar with the forum, you can start to communicate with everyone. Make friends in this way regardless of status and industry, and visit all forums as long as you have time. Because each host will have different styles and bring different things to everyone.

Suggestion:

(1) signature settings. Ordinary members need Samsung to set their signatures, and members of Integrity can set them directly. You can write down your contact information, website address and store address so that friends in the forum can find you.

(2) Look at the forum "Beginners on the Road" before releasing information.

Don't violate posting rules and don't advertise directly.

(3) Don't forget to read some meaningful articles and express your opinions. Don't underestimate this forum, some customers, especially foreign customers. He will visit many details of your company before placing an order for you. If we don't discuss some boring topics carefully, I'm afraid this order will fly away. Because at ordinary times your every move can show your quality. Some customers silently observe you for half a year, and maybe the big order will come down.

(4) Publish more original articles. On the one hand, I can find some friends who speak the same language, and everyone will talk to each other. Maybe the other party is interested in your product. If everyone becomes good friends, even if he doesn't want your product, he will help you recommend it to his other friends. Share your own experience and opinions with you, maybe the moderator will reward you with wealth and tell you the successful experience.

(5) Collect some good articles and put them on your blog. You can always remind yourself. And share it with others.

(6) walk around. On the one hand, you can learn a lot of things you don't know, and there are many classic articles worth learning; On the other hand, those who don't understand can also ask for help in the forum? There are many enthusiastic friends who will help you. Of course, you can't forget them

The third measure: add a product catalog.

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I found that many members of Chengxin Tong ignored this function, and most of them released various products. Leave the product catalog idle. Of course, I hope everyone will understand that every function in Tradelink is useful, otherwise Alibaba wouldn't have spent so much experience to develop it. The function of the product catalog is to classify your products, display them on the Internet by category, and increase the content of your store. Let customers choose the products they want according to their needs.

1) Divide your products into several series; For example, DS flat art speakers are divided into affordable series, luxury series and customized series according to high, middle and low grades. According to market segments, it is divided into: public broadcasting series, oil painting series and gift series. By package: multimedia, 2. 1, 5. 1 home theater.

(2) Don't forget to post it on the Internet after the approval, which is equivalent to publishing new information. The information that has passed the approval will be published directly and will not be re-examined.

(3) Classify product accessories. Some products need accessories. If you don't release accessories, many customers worry that it will be very troublesome to find them, so they give up the idea.

(4) Pay attention to selecting representative product pictures when publishing (same as the first move), and you can send up to 200 pictures. If the release is wrong or unsatisfactory, it can be modified and adjusted.

The fourth measure: participate in bidding.

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Let information always come first.

Tip: After publishing product information, it is recommended to use the resend function. Because after you release the product, our colleagues will continue to release the product, so your information will be pushed back all the time, and you don't have to edit the product information again. And there is no need to review the retransmitted information. Another way is to participate in bidding ranking. The general time is 1-5 per month. When you bid successfully, when others search for keyword information, you will always be at the front, which saves you from trying to resend it in order to win the first place. Of course, I still suggest resending it, so the effect will be better.

(1) First, check the keyword prices searched by your industry. If the price is too high, try to avoid it. Of course, it mainly depends on the popularity of your product. You can also look at similar keywords. For example, when I bid last month, I found that the "speaker" had been priced by several companies, and the price was already high. But I found that only two key "special skins" visited 200 yuan more than "skins", so I added 100 yuan, and actually got the title of "special skins".

(2) When looking at keywords, it can be estimated according to the amount of information released. Although it is not accurate, it also shows: "There are many information published, which means that there are many people reading this kind of information." Refer to the evaluation of keywords to see how many stars there are.

(3) Choosing keywords is not necessarily just the name of your product, for example, you are inviting investment. You can choose keywords such as agency, joining, and project investment promotion.

(4) Adjust the bid price for next month according to the effect. If the effect is good, we must hold our ground. If the effect is not ideal, you can consider choosing other keywords. You might as well choose a few more words. But remember: no matter how much money you have, the investment in advertising must be targeted.

The fifth measure: opening Alipay

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-reassure customers.

I have always had a misunderstanding before: "Alipay can guarantee the interests of buyers, but it can't guarantee the interests of sellers." This is actually a wrong idea. Alipay is a transaction that both parties are satisfied with, and buyers prefer to use Alipay to reduce risks. In the past, our method was cash on delivery, so there was a problem-many customers were also worried that I would call you. What if there is no delivery? Alipay solved the problem. Everyone was relieved of their worries.

Suggestion:

1, familiar with the usage of Alipay, you can check the function.

Learning for the first time is more troublesome. Of course, in order to reduce future troubles, learn it thoroughly first.

2. Be prepared to be teased by the buyer. 100 transaction will inevitably fail, and all kinds of people in society have it. Of course, this has nothing to do with Alipay itself, but it depends on how you judge the authenticity of customers!

3, use Alipay to follow up in time, this is for quick payment! First of all, if you quickly confirm each link, the whole transaction time will be shortened, and an enterprise hopes that the capital turnover will be faster.

Alipay has advantages and disadvantages, but because there are many swindlers in the society, everyone doesn't trust each other, so he can increase many customers, because he doesn't worry about getting nothing after payment.

Alipay transaction is similar to the international "letter of credit transaction", but after all, there are still some differences between China and the world, which need our efforts. At the same time, I also hope that Alibaba will continue to improve in these aspects and create an "e-commerce with China characteristics".

The sixth measure: release auction information

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There are two kinds of disputes about publishing auction information now. First, I feel the price is transparent, and many agents don't allow it. Then the release of auction information can be directly traded in good faith on the Internet, and the auction information is browsed many times more than ordinary information, and then buyers can find their own suitable products at a glance when they see the price, so as not to ask you the price slowly.

Suggestion:

1, as I mentioned earlier, "Everything has advantages and disadvantages, depending on how you foster strengths and avoid weaknesses." After all, auction information brings convenience to buyers.

2. The price of publishing auction information should not be too high or too low. If it is too high, the function of this information is to make people browse more, but it is possible to lose most customers because of your high price. Everyone has this concept: in Ali, everyone is engaged in wholesale and trade, and most of them will not consider retail. So the suggested price is around the wholesale price. If the price is marked too low, others will think that yours may be inferior, unless it is a brand-new product.

Once the auction is over, you must keep your promise. Just say that I don't know how to operate when I am exploring this function. My ex-factory price was 120 yuan, and I was taken away from 20 yuan. I gave it too. But what I didn't expect was that this customer became my long-term customer, because he thought there was a market for our company's new products, and the lost money could be earned back immediately.

4. At the same time, choose keywords related to your product, which is similar to the release of general information before, so that the information can be widely spread, because when others are searching for other products, you can see your auction information by pulling the webpage to the bottom.

5, publish auction information every day, thus walking in front of peer information. See how others send it, and participate in online auctions more. We don't want to sell many products by auction, but it will definitely help promote your products.

Seventh measure: decorate your shop.

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Shop decoration is equivalent to our shop pavement decoration, which is related to your corporate brand image. It is best to show the company image design on the front page of the store. Including the embodiment of corporate culture.

Suggestion:

1, the choice of shop appearance style should be consistent with the VI and CI design of the enterprise, especially the color matching should not be too different.

2. The image setting of the signboard should be the company image designed by yourself as far as possible, and upload the company image map and logo. For example, the name of our company is: "Hualong Shengdi Technology" logo is designed as dragon, and the corporate image is uploaded by Wan Li Great Wall. Because of the origin of the enterprise name, a dragon was displayed over the Great Wall, which is also consistent with our "developing national industry".

3. The company name should also be uploaded in English, so be careful not to pass it wrong. There are many companies that will make such a big joke. After all, there are still many foreign customers coming to see Ali Chinese Station. One mistake and your corporate image will be ruined. Smart people tend to pay attention to your details.

4. Don't have too many company profiles. The real standard is "simplicity", so that others can see it at a glance. Just write out the essence of the company. As for some necessary explanations, you can put them back and upload the factory or other image in the profile.

5. Recommend product information in the window layout 16, which can be the best recommendation of your product.

6. It's best to set the store link directory on the left, because everyone is used to it. Create value for consumers all the time. Accustomed to the left, you set it on the right, so that customers are delayed by you for at least one second.

7. If your company is dynamic, you can put the company dynamics at the top of the home page. Let everyone know what's new, and keep the whole page clean and fresh.

The eighth trick: how to increase honesty

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Don't underestimate the praise of this member. I found that my friends who have been honest members for two years don't know how to praise customers. After two years, the reputation index is still 43 points (enterprise identity authentication 10+experience value 30 points), but it is good to pass the three certificates. When the reputation index is high, natural business is easier to do, because everyone wants to see the model.

Suggestion:

1, to get the respect of others, we must first respect others; Then, in order to get compliments from others, in addition to your good products and services, you have to give compliments to others first. When others receive your comments, they will give you a favorable comment. You get 2 points for each praise, and the credibility index.

2. Upload all uploaded documents of your enterprise and products. You can also increase your credibility index.

3. Do more transactions with members of Yitong, so as to get favorable comments in the future, because only honest members can get favorable comments from each other, and it is also for your higher transaction security.

4. I can add 10 points in advance when I apply for renewal in the current year. Of course, I didn't know this until later, otherwise I would have signed it two years in advance when I applied.

5. Add a credit reference, similar to the guarantor. It can also increase your popularity and integrity.

6. The above are just some methods. The most important thing is that you should do business in good faith, so that you can become bigger and stronger and develop for a long time.

The ninth trick: how to promote the store

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We talked about "decorating your shop" earlier, but it's useless if no one looks at it. The purpose of our decoration is to let others have a good first impression on your business, so it takes some effort to let others into your store!

Suggestion:

1. There is a place on Alibaba's website where you can promote your store: at the bottom, you can send four emails to netizens at a time to promote your store. Of course, sometimes the system is busy and you can't get it.

2. Sign the website of the store in the signature you set, as shown in the signature I posted below:

3. Make friendship links in the store, and you can add up to 15 friendship links.

4. In the forum posting, you can link pictures or key conspicuous words to the store.

5. After signing the contract, the store website publishes better articles in the forum and participates in some forum exchanges. This will gradually increase the popularity, let others add your Tradelink, and naturally many people will see your business.

6. Link more stores in your blog.

7. You can promote your store through other online tools, such as QQ group, BBS, email distribution, etc. Be careful not to send it casually, because it will affect the image of your company.

8. Make more improvements to the store. The more beautiful the decoration, the better. The faster the information is updated, and the company news is often released, which will make buyers pay close attention to your store.